What was the scope of their involvement?
I’ve never worked in the construction industry before, and my goal was to present a website with a construction-themed design, emphasizing a mix of architecture, design, and building skills. I wanted it to be more professional, slick, and imaged-based to make our company stand out. I had very strong concepts of our corporate branding and how our site should reflect that.
I gave initial briefs to Clickingmad and they were very good at asking questions. For instance, they wanted to know where I wanted the logo placed on the site. Nothing was left to chance. We drilled down to a detailed brief, and the designer took that and sent me back a dozen designs.
Every page has slightly different design aspects. I chose what I wanted for each page and tweaked the design as needed. I never felt like I was bothering Clickingmad with my changes—they were always very accommodating. They sent every page for final signoff before we proceeded to populate and add content.
I wanted a built-in interactive map that showed every live construction project we had throughout the country, as well as projects that were coming up. That feature cost about 50% of the going price. A lot of companies I met with in the beginning said it couldn’t be done or that it would mean a significant cost.
They’ve also helped with some websites for spinoff companies that we work with and our charity foundation. They’ve helped me run Google AdWords campaigns and have advised me on everything.
What is the team dynamic?
I worked with a couple of designers along with Shaun [Managing Director, Clickingmad, Ltd] and Ivet [Sales Manager, Clickingmad, Ltd]. Every member of their team is really attentive.
How did you come to work with Clickingmad Ltd?
In my role, I receive a lot of sales literature and introductions from external agencies. I was keeping a directory of web developers so that I would be ready when the project was approved. Clickingmad was one of the companies who reached out to me.
I had a very fixed price from our board of directors and went through a thorough search process, including top agencies from London. I narrowed the 20 companies I spoke to down to a list of 12 who felt they could deliver for my price. Then we narrowed it to three, and those companies presented to my manager and board of directors. I already knew at that point that I wanted to work with Clickingmad.
On paper, every company can do the same thing to varying degrees. I mostly work with people rather than businesses—I try to find a person who understands me and the way I communicate. I don’t need to know all the development jargon to grasp the concept I’m trying to achieve. The first people I met from Clickingmad were Shaun and Ivet. When I saw how they took time to teach and advise clients along the way, I knew they were the agency I needed.
My senior leaders also felt they would be a great company to work with. In the construction industry, senior leaders are not known to be technologically savvy. I faced a lot of initial opposition to building a new website, but Shaun won the trust of some of the senior team, which was amazing. They were all very happy for me to proceed with Clickingmad after meeting Shaun and Ivet.
How much have you invested with them?
We spent £20,000 on the website. The total we spent with them could be £40,000.
What is the status of this engagement?
The initial project began October or November 2013, and the site was live in April or May 2014. That timeframe didn’t have anything to do with Clickingmad’s speed of work. It was all based on my availability.