Clickingmad Ltd.

What evidence can you share that demonstrates the impact of the engagement?

The map feature proved tremendously successful and met one of my main objectives: for people to think of us as a national construction company. We are based in the center of England, but we wanted to move strongly into the London market, so we opened an office in the far south. Still, people kept talking about us as a midland construction company. The map of England with little flags all over it showing exactly where we’re working changed that—the media started to refer to us as a national contractor.

My business development team has received incredible feedback. We deviated from our industry norm, which Clickingmad was very familiar with. They found it refreshing that I wanted to do something different. Top architecture practices in London have called our offices to say how much they love the clean design and usability of the site. We got a lot of praise and still do. They love the imagery and navigation–all guided by Clickingmad.

How did Clickingmad Ltd perform from a project management standpoint?

They were exceptional. They were very patient with me. I imagine that a company of their size found resource planning difficult for a client that drug things out over months. They understood my challenges with obtaining funding and the confidence of our board of directors. Shaun gave me updates every two weeks on the progress. He put things in a time scale that my directors could understand and used construction programming bar charts they were familiar with. Shaun created a system that automatically sent me updates I could present to my senior team.

Our offices are about an hour apart. They were very willing to travel to meet me based on my work schedule. Sometimes it was advantageous for me to go to their offices where they had all of their equipment.

I communicated with Shaun two or three times a day. Shaun knew how busy I was and made himself readily available to me. I would gather and email information to him and  then I’d have a phone conversation with him to ensure that he understood everything. That was a great chance for him to guide me and suggest things he thought might work better. We spoke on Skype and video calls. I’ve never had an instance where I tried to contact him directly and didn’t receive an immediate response.

They always deliver what you ask for. Many people miss that simple step. Clickingmad applies their knowledge as specialists rather than expecting their clients to have that knowledge. They delivered a range of options for getting a message across and introduced me to new user experience approaches.         

What did you find most impressive about them?

It’s their people. As the years have gone by and the team has grown, every person I’ve spoken to has been so professional and courteous. When you talk to people who are very good in specialized areas, they can come across as patronizing or frustrated at having to speak to people without the same knowledge as them. Clickingmad takes the time to listen to their clients.

If they hadn’t familiarized themselves with my company, they couldn’t have gotten the feel for things that led to the designs and content they presented to me. Many agencies I’ve worked with over the years think they hear what the client is saying, but they don’t truly listen. Clickingmad really listens and keeps asking questions until they’re sure of the answers. I’ve never felt like I was a burden for not knowing something. They’re a great team to work with.

Are there any areas they could improve?

No. Where they’re located in England isn’t the most central hub. But they are very accessible and responsive by video, telephone, email, etc. They might argue that they don’t need a strong physical presence because they work remotely with so many clients, but proximity is the only thing I would improve.

I haven’t had a single even slightly unpleasant experience with them.

Do you have any advice for potential clients?

Pick up the phone and speak to them. You’ll find people on the other end will listen, guide, and deliver the project to exceed even the highest expectations. I had a very, very high standard in mind for what I wanted to achieve. I also wanted to impress my superiors, who I felt doubted my abilities. Clickingmad helped me do that and even more.