ClickGiant

BACKGROUND

Introduce your business and what you do there.

I work for the TBC Corporation and we own several tire and automotive brands and companies. I’m the director of content and creative services. My team is responsible to digital content across all company-owned properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ClickGiant?

We needed to write product descriptions for hundreds of SKUs in just a few short months. We didn’t have the resources to do it in-house, so we needed a partner who could get it done quickly.

SOLUTION

What was the scope of their involvement?

This project was specifically content generation for product descriptions. The descriptions needed to provide features and benefits for all of them. They followed a very regimented style guide, which included a character count, punctuation, and line breaks. This way, they could put the content in a spreadsheet and our technical team could easily implement it online. At the same time, the descriptions needed to be unique because we have several different brands that share the same product.

We had a giant spreadsheet with all of the products that might have sold in SKU form. They tackled this project by breaking it into chunks based on brand and delivering on a regular cadence. This way, we had a regular deliverable every week and they could manage QA. They did one set of products per line each week.

What is the team composition?

I had two points of contact who managed the rest of their team.

How did you come to work with ClickGiant?

We looked on Clutch for companies that have a history of creating great content and solid partnerships. We needed a partner that understood our industry, our customers, and can write to help them understand more about the product.

How much have you invested with them?

We’ve spent $45,000.

What is the status of this engagement?

The project lasted from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They produced content that was unique and interesting to read. They were spot-on and always followed the template. For people who don’t know much about the automotive industry, it can be difficult to distinguish between tires and stick to a brand message. ClickGiant stands out because they didn’t have any problems.

How did ClickGiant perform from a project management standpoint?

They created their own schedule and took the burden off of me. They knew that we had a tight schedule, and they broke up the project themselves to ensure everything was done in time. The project moved along beautifully and I was able to focus on other things. I would hire them again in a heartbeat.

By having two clear points of contact, I was easily able to get in contact with them and ask a question. We were able to work everything out together and keep the project moving without delays. We finished everything early and I was surprised by how smoothly everything went.

What did you find most impressive about them?

They understood our business and why we needed their help.  They knew how a customer would use the information, so they could write helpful content.

Are there any areas they could improve?

No, I don’t.

Do you have any advice for potential customers?

Have a solid understanding of what your project is and determine any gray areas ahead of time. It’s helpful to approach the project like you’re the vendor being interviewed to determine what’s unclear.

The better you understand your project, the better you’ll avoid potential problems, and the easier the project will be.

BACKGROUND

Please describe your company and position.

I am the CEO of Bad Girls Yoga

Describe what your company does in a single sentence.

Private Yoga classes for bachelorette parties and small groups 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ClickGiant to accomplish?

• Organic SEO
• PPC Management
• Content Marketing
• Backlinks
• Reviews

SOLUTION

How did you find ClickGiant?

Referral

Why did you select ClickGiant over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ClickGiant were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Have used ClickGiant for Organic SEO, PPC Management, Content Marketing, Backlinks and Reviews

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic is up 151% over last year. We are in the top 3 spots for "Bachelorette Yoga", "Girls Trip", and "Private Yoga", in 30 cities we are located in. We have had record numbers of bookings since we started our work with ClickGiant. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Response time is almost immediate and incredibly thoughtful. They truly care about my company and our ongoing success. I have never felt I was just another client in the system but more a part of their team. 

What was your primary form of communication with ClickGiant?

Email or Messaging App

What did you find most impressive or unique about this company?

The personal attention and ability to tap into our niche market with expertise. 

Are there any areas for improvement or something ClickGiant could have done differently?

Nothing at all. 

BACKGROUND

Please describe your company and position.

I am the Owner of a construction company 

Describe what your company does in a single sentence.

Fence company-sell and install fence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ClickGiant to accomplish?

• Promote website
• Add leads
• Build website

SOLUTION

How did you find ClickGiant?

Online Search

Why did you select ClickGiant over others?

• High ratings
• Really good phone conversation

How many teammates from ClickGiant were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Rebuilt my website. 
• Moved me up considerably on the local search on Google. 
• Ran my Google ad words campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I moved up the Google search to the top page. The website is a great improvement. We have doubled our leads in the last month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time as promised. And happened quickly. All the major stuff was in place within a month.

What was your primary form of communication with ClickGiant?

Virtual Meeting

What did you find most impressive or unique about this company?

The first thing, is they responded to my inquiry quickly. One of their competitors never called me back. He jumped on the call me quick and answered all my questions.

Are there any areas for improvement or something ClickGiant could have done differently?

Nope. They are fantastic.