Click Here Digital

Please describe your company and your position there.

I am the General Manager of a Hyundai and Genesis dealership in the New Orleans Metro.

For what projects/services did your company hire Click Here Digital, and what were your goals?

We are utilizing Click Here for a multi-faceted approach for our full-scale marketing platform including Digital, Social, Targeting, and SEM/SEO.

How did you select this vendor and what were the deciding factors?

We came on in June 2020 and Click Here was working with the prior administration. After doing some vetting and comparison with other Automotive marketing companies, we felt that the way we wanted to advertise, Click Here would be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

n/a

How many resources from the vendor's team worked with you, and what were their positions?

We have a huge team that helps guide our direction. Social Media managers, Account specific managers, SEM team, SEO team, and a huge support staff.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have excelled in almost every facet of our plans. When we get stale, we pivot and there is always another outlet or direction or plan b or c that they are ready to implement to keep us ahead of the competition.

How effective was the workflow between your team and theirs?

They are ultra-responsive and work to fulfill the direction of our plans and help guide us in multiple areas to be aggressive and stay ahead of our competitors.

What did you find most impressive or unique about this company?

Their Communication and extremely well-versed knowledge in their field really set them apart.

Are there any areas for improvement or something they could have done differently?

We discuss on a weekly basis our opportunities and we adjust as needed

Introduce your business and what you do there.

I’m the COO of Gordon McKernan Injury Attorneys, a large personal injury (PI) law firm out of Louisiana servicing about seven direct market areas in the state.

What challenge were you trying to address with Click Here Digital?

About 10 years ago, our marketing department handled some digital strategies in-house. However, the vast majority of the ad spend went to traditional advertising, such as television and billboards. As we diversified our budget and discovered that more and more people were utilizing the internet to find services, we needed a stronger digital presence. We hired Click Here Digital to help us get a handle on navigating the digital advertising landscape through paid search, social media, website, and SEO. 

What was the scope of their involvement?

Click Here Digital provides us with digital marketing, social media marketing (SMM), search engine marketing (SEM), SEO, and PPC services. They also run display and video ad campaigns for us. Initially, we sat down with them and explained our needs and goals. They walked us through the options and the best avenues available to achieve our desired result. Since then, they’ve been continuously helping us figure out our business needs and hone our digital strategy.

The team creates most of the advertising assets; they send them to us for approval and make our requested edits. On some assets, they collaborate with our in-house marketing team. For SMM, they manage Facebook and Instagram, and they also help us advertise on YouTube. Regarding PPC, they primarily manage ads on Google and some on Bing.

As for SEO, the team does a lot of keyword research with our marketing director steering the ship. Click Here Digital then optimizes content based on the keywords they find and then serves that back to us for final approval and posting on our website. They recently started a campaign to put in a substantial investment in some new keywords.

When we started working with them, we weren’t in every market we’re in now, and the team has helped us enter new markets. They’ve guided us to run display and video ads to ensure we’re in new consumers’ minds as we introduce ourselves. Once we understand a new market, Click Here Digital has run campaigns aiming our ads at consumers with higher purchase intent. 

What is the team composition?

Several folks from Click Here Digital are working on our account at any time. Julie (Senior Digital Marketing Consultant) is our head account manager, Isabella (Programmatic Client Success Manage) helps us with display and video advertising, Brandon (Paid Search Analyst) works on our SEM, and Aspen (Director of Operations) helps with SMM. We also work with a lead SMM representative, a graphic designer, and Bo (Founder & CEO).

How did you come to work with Click Here Digital?

Bo and the owner of our law firm knew each other tangentially. We touched base with Click Here Digital and asked them what digital marketing could look like for us. 

What is the status of this engagement?

We started working with them around 2012, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

In the SEO space, we’ve seen some top keywords ranking on Google in much better spots than before. Initially, we focused on dominating paid search. Since we started focusing on SEO, we’ve been able to rank for many great keywords and long-tail searches, which has benefitted our brand. Thanks to those results, we’ve also seen more traffic to the website. 

How did Click Here Digital perform from a project management standpoint?

They’re phenomenal at project management. Our head account manager has some of the most meticulous and detailed notes going back 10 years documenting how our organization has changed. They also have a wealth of organized research. 

Moreover, the team is extremely communicative and provides everything we need. Click Here Digital also keeps our goals in line; sometimes, we can detour a little, and they remind us what we want to achieve. In our month-to-month projects, the team keeps us on pace and running exactly the way we need to. 

As for communication, we mostly use email. Our director of marketing has many standing meetings with them to guide what our month-to-month looks like. I pop into meetings from time to time when we have large-scale planning or some creative discussions.

What did you find most impressive about them?

I’m impressed with how Click Here Digital is on board to learn about how our company operates in order to achieve our goals. Our industry is unique, and they’ve taken a special interest in understanding what motivates our clients and the thought process for someone who might choose our firm. As a result, they make the best recommendations for our organization. Over the past 10 years, they’ve spent a lot of time understanding things that I have taken years to understand and cultivate; we’ve learned together. 

With some agencies, clients might move down the pecking order after some time. Providers initially put forward a great account person and then transfer that person to another account. Then, they keep giving the client different account representatives until one day, someone who’s never worked with the company is helping call the shots. That doesn’t happen with Click Here Digital; Julie has been with our account for 10 years and knows every in and out. 

Are there any areas they could improve?

I don’t have any complaints about them. Like any agency, they often have new shiny things they might want us to try and put budget dollars behind. However, after 10 years of working with us, they’ve become very mindful of that because they know us.

Do you have any advice for potential customers?

The biggest advice I can give is to go in with clear goals and be willing to learn about the digital space from people who navigate it every day. While there’s a certain component where they’re selling a service, at the end of the day, Click Here Digital wants you to be a client for a long time and not to make a buck on you for a short time. Listen to their suggestions, put your dollars where they’re telling you to, and pay attention to the results. If you’re in tune and aligned with the team, I guarantee your engagement will be successful.

Introduce your business and what you do there.

I’m a general manager at Orem Mazda, an automotive company.

What challenge were you trying to address with Click Here Digital?

We needed help with digital marketing to increase our traffic and online presence.

What was the scope of their involvement?

Click Here Digital’s efforts have included SEO, PPC, and social media marketing. In addition, their work has included making creative assets for the campaigns, content strategy, content calendar, and ad management on Google, Bing, and Facebook. We’ve been increasing the project’s scope throughout the partnership.

What is the team composition?

We’ve worked with 3–4 members of their team throughout the partnership.

How did you come to work with Click Here Digital?

They were referred to me by a partner who had previously worked with them.

How much money have you invested in this partnership?

So far, we’ve spent $120,000 with them.

What is the status of this engagement?

For this last project, we started working together in January 2022, and the engagement is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I've seen an increase in our car sales because of their efforts. I'm completely satisfied with their work.

How did Click Here Digital perform from a project management standpoint?

They deliver things on time, respond to our needs, and stay within budget. We've had some discrepancies with inaccurate documentation, but they've been forthright in coming about and crediting that work to next month and getting reimbursed for it. Regarding communication, we use texts, phone calls, and biweekly Zoom meetings, so it's very easy to contact them.

What did you find most impressive about them?

They personalize their work to our needs, which we like because I don't feel like I'm boiler-plated. It feels like everything they apply to my business is exclusive.

Are there any areas they could improve?

They're pretty cutting edge on what they do, so I'd just ask them to ensure to communicate to me anything new that their team is working on.

Do you have any advice for potential customers?

Set a budget and ask them what's the best utilization for those funds.

Please describe your company and your position there.

I am the Marketing Director of a 12 rooftop dealer group.

For what projects/services did your company hire Click Here Digital, and what were your goals?

We hired Click Here Digital to manage our monthly digital marketing efforts at 6 of our locations. Goals were to improve digital performance by increasing awareness and reducing cost.

How did you select this vendor and what were the deciding factors?

We interviewed several agencies and chose Click Here because of their advanced tactics, their experience outside of automotive, their existing customer base and their push to keep developing their knowledge ahead of the curve.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They did research on our market and position in the market and created specific recommendations on how to improve awareness with a combination of paid search, SEO and social media advertising.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the President/CEO, Head of SEM Team, Account Manager, Social Media team member, SEM team member and SEO team member.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our market position improved, we received more website traffic and generated more leads than with our previous vendor.

How effective was the workflow between your team and theirs?

Workflow is seamless. Our account manager is available when needed and provides updates between our regular calls. We communicate most every day.

What did you find most impressive or unique about this company?

They are great to collaborate with when new challenges arise. They quickly adapt and change when needed. Definitely have helped move the needle on short notice.

Are there any areas for improvement or something they could have done differently?

Honestly, can't think of any right now.

Introduce your business and what you do there.

I’m the marketing director for Blu Spero Boutique, a fashion clothing company.

What challenge were you trying to address with Click Here Digital?

Although we were good at targeting our audience, we only had repeat customers and couldn’t figure out why we weren’t getting new ones. We hired Click Here Digital to help us find our target audiences in other places we hadn’t reached.

What was the scope of their involvement?

Click Here Digital does social media marketing (SMM) for us on Facebook and Instagram, and they’re now leaning into TikTok. They’re also helping us with SEO. We’ve worked closely with the team on keyword research, and they’ve also helped us with tags. 

What is the team composition?

We’ve worked with many people from Click Here Digital. Although a small team works with us day-to-day, there are usually around 10 people helping us during our meetings. 

How did you come to work with Click Here Digital?

We used a similar company before, but I wasn’t satisfied with their work, and we outgrew them. I did a little research and found Click Here Digital. I also got a bunch of referrals from people who had used them and loved them. We reached out to them and decided to make the switch.

How much have you invested with them?

Our monthly budget is a little over $15,000, and we’ve spent $1,000 for learning purposes. So far, we’ve spent around $46,000.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We break down our budgets for Click Here Digital’s tasks, and in April 2022, we made $15,000 in revenue only for their SEO work, so our ROI is positive. The team is very transparent, and they’re responsive when we ask for an update or breakdown.

How did Click Here Digital perform from a project management standpoint?

They’re very helpful. I have all the team’s contact information, and rather than have to wait for an email, I can text them. Whenever I need help, they make an appointment; I can go into the office or book a call with them. For example, I had a question just yesterday, and they jumped on a Zoom call with me within an hour. 

We communicate through email and Zoom. Their office is right down the street from us, so we’re also able to meet in person.

What did you find most impressive about them?

Everyone at Click Here Digital is a big team player. 

Are there any areas they could improve?

Nothing they need to improve comes to mind. Anything that has been an issue they’ve fixed for us. 

Do you have any advice for potential customers?

My advice is to take advantage of their knowledge. They’ve been really helpful and have allowed me and my team to learn from them, which we’re grateful for.

Introduce your business and what you do there.

I'm the senior advertising manager at an automotive group. 

What challenge were you trying to address with Click Here Digital?

We hired Click Here Digital to provide digital marketing support for our dealership. 

What was the scope of their involvement?

Click Here Digital provides digital marketing services to about 25 of my group's 100 dealerships — they provide services for three of the dealerships I oversee. Their team provides PPC and SEO services — they run paid ads on Google, Facebook, Instagram, and Bing. Click Here Digital creates all the ad content. We have an in-house team responsible for paid and digital organic performance across our dealerships that provides strategic direction for Click Here Digital to follow. While they do focus on that, our keyword research is very collaborative. Click Here Digital makes recommendations based on what they're seeing and executes them if they're approved. 

They also run social media marketing on Facebook and Instagram. However, our dealerships are responsible for responding to messages on social media. We also utilize their website services; Click Here Digital builds out site pages for us to ensure they're SEO-friendly. 

What is the team composition?

I work with two account performance managers from Click Here Digital, and there are 8–10 other teammates involved in our project that specialize in a specific field. 

How did you come to work with Click Here Digital?

I worked with Click Here Digital in a prior role, and when I started my current company, I already had a relationship with Click Here Digital. However, one of our dealerships also started using them and recommended our group use them. So, we were able to expand into a professional relationship. 

How much have you invested with them?

We've invested $200,0000–$1 million with Click Here Digital. 

What is the status of this engagement?

My organization started working with Click Here Digital in January 2018, and our partnership is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

I have no specific metrics to speak to the success of the project. However, we're more than happy with Click Here Digital's performance. We're seeing general increases in traffic to our site from the ad campaigns. Our paid search conversion and SEO rankings have also improved.  

How did Click Here Digital perform from a project management standpoint?

Click Here Digital ensures we're involved in any budget increase — I've never had an issue with them going over budget. Their project management is good. We have regular check-ins with Click Here Digital, where they proactively offer insights into our performance. I know Click Here Digital utilizes a dashboard, but my team has created a Google Data Studio reporting dashboard to visualize our performance.

Most of the time, we communicate in collaborative meetings on Zoom or Skype and through Slack. We also exchange emails and phone calls. 

What did you find most impressive about them?

Click Here Digital thinks outside the box and is very proactive. Our other vendors take direction from us and react when we tell them to. Click Here Digital isn't like that. Click Here Digital will push back if they feel like we're not executing the right strategy and will present new strategies to try. They're not afraid to express their opinion. We only have 2–3 vendors in each space, and Click Here Digital has proven themselves; we'll continue to grow a relationship with them. 

Are there any areas they could improve?

Click Here Digital is very expensive, but we get what we pay for. They're one of our top vendors. 

Do you have any advice for potential customers?

I'd advise customers to push Click Here Digital and ask for proactive ideas and input. 

Introduce your business and what you do there.

I’m the marketing director at a personal injury law firm. We have an in-house agency, and I handle all of our digital and traditional media buying.

What challenge were you trying to address with Click Here Digital?

We needed help with our digital marketing needs. We noticed that our keywords were dropping off with our previous SEO vendor, and we weren’t showing up on organic Google searches. That was the first factor that made me decide that we needed to change companies.

What was the scope of their involvement?

Click Here Digital handles a large portion of our digital marketing needs. When we onboarded them, they knew what they needed to target and what worked due to their experience with other personal injury firms. I gave them our target demographic and how we wanted to reach them. We also discussed which ads we wanted to be a call for action, direct response, and branding campaigns since our company sometimes does community-focused ads that aren’t hard sells. We’ve kept discussing this throughout the engagement based on what we’re doing as a firm. 

Click Here searches for opportunities for us to rank better against competitors. Using different strategies, we look for keywords related to car and big truck accidents. From there, they’ll create a plan to optimize our website and help it rank on page one of search engines. 

The team does web development and creates SEO content, blog posts, and newsletters. They also handle all of our social media advertising and programmatic display advertising. Additionally, they run both over the top (OTT) and Connected TV (CTV) advertising, which involves our streaming services. In terms of SEO, they’re rewriting several of our landing pages and reworking things based on relevancy and how it performs from a search standpoint. 

They’re heavily involved in all of our content writing, including our website navigation. Right now, Click Here Digital is working to make sure all of our content is relevant and performing well online. The team is populating our digital channels organically so that our traffic aligns with what we’re doing on our SEM and PPC campaigns. They also write the material we send out to our clients and potential clients.

What is the team composition?

I work with two people from Click Here Digital, including Julie (VP & Senior Digital Consultant), our main point of contact. There are also a couple of other people who will join our calls based on our needs at the time.

How did you come to work with Click Here Digital?

We found them through referrals. We’d used them in the past, and when I was looking for an SEO partner, a consultant and a few people I know from the personal injury industry recommended Click Here Digital to me. 

I interviewed several companies, and I liked Click Here Digital’s transparency and the different services they offered. They were able to help us with several avenues, and I liked the idea of one company handling as much as possible instead of having 5–6 different vendors. We chose them because we could have everything under one roof and due to the great reviews and referrals that led me to them. 

How much have you invested with them?

So far, we’ve spent around $280,000. We spend about $40,000 a month with them. 

What is the status of this engagement?

We started working together around October 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Since partnering with Click Here Digital, we’ve had month-over-month (MoM) increases in traffic. This has included our website, engagement with our social media CTV, and OTT ads, which have more impressions as well. Programmatic display and click-through ad engagement have also increased since we started working with them in Q4 2021. The team has brought a lot of tools to the table that we weren’t using before, and we’re seeing them perform well.

The law firm now ranks for four major keywords; their listing on Google My Business is up as well. They’re also consistently in the top three of PPC listings. On top of that, their quality of leads and conversions is great — the team has doubled the number of leads they bring in. 

How did Click Here Digital perform from a project management standpoint?

They perform great from a project management standpoint. I love that we have one point of contact. Julie acts as a project manager and delegates work to her team based on our wants and needs. We have a weekly call with her to log into a dashboard they built, which has all our metrics and their pipeline, including a calendar. Each week, we review the numbers and see how our competition is doing in the market. At the end of the month, we also review creative aspects and tweak budgets based on our needs. 

Overall, the team is very transparent, responsive, and timely. When we ask them to do something, they jump on it immediately. We communicate via email and text messages. Their communication skills and their ability to delegate and get work done quickly are some of the things I like the most about Click Here Digital. 

What did you find most impressive about them?

I’m impressed with Click Here Digital’s communication, transparency, and knowledge of our industry. I also appreciate their timeliness and the one-on-one relationship I have with Julie — I can go to her whenever I need help with something. 

Do you have any advice for potential customers?

Click Here Digital is one of the best digital marketing and SEO companies I’ve talked to — and I’ve spoken to several. I’ve been impressed with their services for our industry, and I believe they also handle other sectors. It’s a no-brainer to go with a vendor that can have an umbrella approach to all your digital marketing needs, making sure everything is working together.

Introduce your business and what you do there.

I’m an executive at a healthcare organization.

What challenge were you trying to address with Click Here Digital?

We wanted to increase our brand awareness online.

What was the scope of their involvement?

Click Here Digital has been doing digital marketing for us, including SEO and PPC.

What is the team composition?

We’ve worked with Gabby (VP of Operations), Bailey (Content Designer), an artist, a designer, and an account manager.

How did you come to work with Click Here Digital?

I have an acquaintance with someone on their team, so we decided to try them.

How much have you invested in them?

We’ve spent around $10,000 with them so far.

What is the status of this engagement?

We started working together in December 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we’ve experienced traffic increase and brand recognition throughout the market.

How did Click Here Digital perform from a project management standpoint?

Project management has been great; they’re easy to reach, clear with the goals and expectations we outline, and responsible. Regarding tools, we mainly use Zoom, emails, and phone calls.

What did you find most impressive about them?

Their ability to remain agile with our requests is outstanding; sometimes, we need to change our expectations quickly. Their team has been going above and beyond in altering their workflow to ensure we achieve our goals.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’ve performed according to our expectations.

Do you have any advice for potential customers?

Provide clear and concise expectations to them; that’ll set the tone for a good working relationship.

Introduce your business and what you do there.

I’m the marketing manager of a car dealership.

What challenge were you trying to address with Click Here Digital?

They provided digital marketing, including SEO, PPC, and more.

What was the scope of their involvement?

They do SEO on the site and create carousel scrolling ads on social media. The information from those ads is pulled directly from our inventory and displayed on Facebook and Instagram. For SEO, they make changes to all the pages on our website on the HTML level. Their PPC work is limited to Google.

They’ve also developed landing pages and set up our Google My Business presence. Their purview also extends to blog posts and website maintenance.

What is the team composition?

We’ve worked with around 4–5 people, including an account manager that gives us our mid-month and monthly updates.  

How did you come to work with Click Here Digital?

We’re friends with the owners of the company.

How much have you invested with them?

We’ve spent around $300,000 so far.

What is the status of this engagement?

We’ve been working together since June 2015.

What evidence can you share that demonstrates the impact of the engagement? 

We’re in contact with them daily about our ad spend. Our satisfaction is at 99%.

How did Click Here Digital perform from a project management standpoint?

They stick to our timelines very well. Regarding communication, we speak over phone calls, emails, text messages, and Slack.

What did you find most impressive about them?

They’re always aware of what’s going on.

Are there any areas they could improve?

Sometimes they make changes to our SEO without speaking to us first, but I wish they wouldn’t as some things aren’t correct to put on our website.

Do you have any advice for potential customers?

Stay involved and remain communicative.

Introduce your business and what you do there.

I’m the digital marketing manager for an automotive franchise group that works with Ford and Lincoln. I handle all three stores and manage everything from the company’s CRM to SEO and SMM. Also, I work with third-party vendors to review our performance and see what’s working to help sales and service, so my hands are in many different areas.

What challenge were you trying to address with Click Here Digital?

We needed help with PPC, SEO, and SEM.

What was the scope of their involvement?

Click Here Digital presents new ideas or reviews the ideas we’ve come up with for campaigns. They also oversee how they perform and review them over days, months, or how long the campaigns are. They use Google and Facebook ads and a variety of sources. The team let us know what they’re spending on, why, and if a source performs well.

On keyword research, we scan together through all of our pages and metadata to ensure everything is up to date and the information is relevant to what we’re sharing.

What is the team composition?

We work with about six people from different parts of the team. Some work across SEO and SEM, and we have some Google My Business experts that make sure we stay ahead of the competition and our information is up to date. Also, we have a head account manager that meets with us to review all of the information.

How did you come to work with Click Here Digital?

They were with the company before I joined, but I believe they were a referral.

How much have you invested with them?

We’ve spent between $30,000–$50,000.

What is the status of this engagement?

We began our partnership in January 2016, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

When we started, conversions were our number one goal. We were spending a lot of money, but we didn’t realize where we were spending it. In that sense, sales leads have definitely improved. Moreover, we’ve bumped our lead numbers by seeing what works and doesn’t, including their services. For example, our closing percentages went from 7%–8% to roughly 40%–50%.

Every month, we look at these numbers and do a good scrub to ensure we’re not doubling any information. Overall, they do a great job. They’ve overcome challenges and have never backed down from one.

How did Click Here Digital perform from a project management standpoint?

Project management is excellent. They have a content calendar and different pages for us to see how much we’re spending, our performance, and what our competitors are doing. Also, there’s a timeline with links to what they’ve made, screenshots of the before and after, and relevant data on the information. We haven’t seen that with anyone else, making them stand out.

We have a review at the beginning, middle, and end of the month, so we hear from them about every ten days whether or not we reach out to them. We communicate via phone calls, emails, and video conference calls.

What did you find most impressive about them?

They’re available and up to date with our account. If we ask them a question about the direction they’re going towards or our performance, they know what’s going on. Click Here Digital continuously looks at our business and how it can improve.

Are there any areas they could improve?

Maybe they could add 1–2 people to our team.

Do you have any advice for potential customers?

Any vendor should set up content calendars and meetings beforehand and make it part of the schedule. You should never assume anything.