What was the scope of their involvement?
CW: We started with a one-week, intensive discovery process at their office where we fleshed out how our theory of resilience would be translated into an app, what the user journey would be, and what some useful activities to include in the app might be. Their knowledge of what features users find appealing helped us refine the user journey. We decided to introduce a game-like quality to the app to focus peoples’ attention.
Originally, we wanted to develop the app for both iOS and Android, but in looking at our budget and desired features with Clearbridge we realized we should focus on iOS. Additionally, our target population – rural and semi-rural people, indigenous reserve populations, and university populations – were mostly iPhone users.
We developed features based on our initial concepts in 2–3-week sprints, which gave Clearbridge time to incorporate our feedback. One important feature is a set of breathing exercises with accompanying cues and diagrams. While we designed the flow chart of cues, Clearbridge implemented a color pallet and an animation that showed the technique we wanted people to use.
The app is available to download, and Clearbridge is supporting us by collecting data via cloud storage. They continue to make updates based on iOS changes.
What is the team composition?
CW: Team members come on and off as their roles become important. We worked actively with a creative design person during the discovery phase and with programmers when the project became more technical. A point person organizes everything and is in charge of onboarding and offboarding people. They also handle the sales part and all the contract matters. Further, we’ve worked with both a gaming lead and the head of the company, to ensure we’d be a good fit.
How did you come to work with Clearbridge Mobile?
SS: I searched online after we decided to take our app idea forward with a professional company. We were impressed by the work Clearbridge had done and their downloadable design template, which has information necessary for their app consultations. After I got an email from one of their account executives, we decided to set up a discovery session.
How much have you invested with them?
CW: We’ve spent more than $200,000 so far. Our study and work are funded by federal grants to design, develop, test, and evaluate intervention methods.
What is the status of this engagement?
CW: We’ve been working together since April 2018.