Web Technology That Builds Businesses

Clarity Ventures, Inc. is a website design and development firm located in Austin, TX. Clarity specializes in eCommerce software development, line of businesses systems integrations and web application development.

 

Our firm is a DNN Gold partner as well as a certified partner of Microsoft. Since 2006, servicing startups to Fortune 500s, Clarity has been creating waves in the web development (responsive & mobile), eCommerce (B2C, B2B, Multi-currency), back-office integrations (ERP, CRM, EMR) and business software community.

If you are a business ready to move forward with your project, you’ve chosen the right team to partner with. Clarity Ventures has 350+ years of combined business and IT consulting experience to leverage in consistently delivering value to our Clients. Request a quote for your project today!

 

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2006
Show all +
Austin, TX
headquarters
  • Clarity Ventures
    9442 N Capital of Texas Hwy Suite I-925
    Austin, TX 78759
    United States
    800.928.8160

Focus

Service lines
  • Ecommerce development
  • Web development
  • Custom Software Development
Client focus
  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
  • Small business (<$10M)
Industry focus
  • Health care & life sciences
  • Manufacturing
  • Advertising & marketing
Mobile platforms
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform
CRM solutions

Portfolio

Key clients: 

Bulgari, JVC, Walt Disney, Dominos Pizza, San Diego Airport, City of San Antonio, University of Texas, The USO, Mettler Toledo, LDR Medical, Merlin Entertainment (Legoland, Sea Life, Madame Tussauds Wax Museums, etc.), Montana State Dept. of Commerce, Bestway Rent-to-Own, and hundreds more.

San Diego International Airport

The San Diego Airport needed a highly technical, mobile responsive website that could serve a full-fledged international hub and their passengers. A constant stream of thousands of web visitors required both a highly-tuned website that could perform, and a comprehensive, easy-to-use navigation that would allow travelers from home or on the road quick and easy guidance for their travel needs.

To make the project interesting, they needed it done in 60 days as well!  Clarity built an incredible and powerful, user-friendly, mobile responsive site, and delivered it both on time and on budget. Clarity won a subsequent contract for all site maintenance.

Let Clarity help you analyze your web needs, and design and build a site for you that can support and drive your business needs.

Reviews

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Schutz Company Web Development

“They’re not afraid of losing a few thousand dollars by teaching us to do something ourselves.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Clarity Ventures designed and developed three websites to market three associated verticals. Each site stood alone and was tailored to the peculiarities of its market.

The Reviewer
 
11-50 Employees
 
New York City Metro Area
Ralph Sharp
Chief Operating Officer, The Schutz Company
 
Verified
The Review
Feedback summary: 

Clarity Ventures delivered high-quality websites under budget and under the deadline. The graphic design is particularly strong. The team prioritizes the client’s interest even if it means a loss for them. Their customer service was exemplary.

BACKGROUND

Please provide a description of your company. 

We are a human capital methodology company. We work primarily with larger corporations, providing solutions to address their challenges in developing and coaching their employees.

What are your role and responsibilities?

I’m the chief operating officer. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Clarity Ventures?

Our company offers several different product packages to address our clients’ needs, and we wanted three different product-specific websites to better differentiate our products. We needed websites that had a modern look and feel while, at the same time, communicating the uniqueness of what we do. No one on our staff has any IT [information technology] or Web development expertise. All of our people are business, marketing, or behavioral experts. This made even choosing a service provider difficult.

SOLUTION

Please describe the scope of their work.

Clarity Ventures helped us build several stand-alone branded websites that have a unique market focus. We needed to make sure that we satisfied our intellectual property owners, licensees, and end users. So, we had to convey three different messages with each site. Clarity Ventures did a very nice job up front to make sure everyone had a clear understanding of what exactly we would be doing.

What was your process for selecting Clarity Ventures with which to work?

Our initial objective was to find a company in New York City, where many of our staff are located. Unfortunately, the company we hired failed us miserably. Even though we paid them a considerable amount of money, they made very little effort to understand who we are and what we do. I’m located in central Texas, so I decided to find somebody I could meet with face to face here. I did a lot of Web searches, saw several positive reviews of Clarity and decided to go with them.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Our budget was $5,000 to $10,000 for each website. Clarity was willing to train us on how to do some of the work ourselves, so we were able to come in under budget and ahead of schedule.

RESULTS & FEEDBACK

What were the results of the project?

We’re incredibly happy. The websites look spectacular, and the feedback has been great. The sites are very attractive, easy to find and easy to navigate. They have everything that we wanted. 

Do you have any statistics or metrics to track improvement from the project?

In the month of December of 2014, we had our single biggest month ever of direct sales from the websites.

Is there anything unique about them that really makes them stand out, compared to other companies?

The thing I like most about clarity is that they have a genuine customer focus. They’re not afraid of losing a few thousand dollars by teaching us to do something ourselves, knowing that this would be best for us as the client. I found that very refreshing.

In addition, they adapted well to our style and needs. They have offices in California, New York, and Texas, so we could talk with them in almost any time zone. They really adapted themselves to our communication preferences.

I am actually writing a case study about Clarity as an example of how to treat customers. I cannot recommend them highly enough.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I only wish I would have found them earlier. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always way ahead of schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

DotNetNuke Development for Medical Devices Designer

"They have a broad set of offerings, whether it’s backend development, user interface, finance, and creative design."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Clarity Ventures rebuilt a medical device retailer's website. The team used DotNetNuke as a large CMS for multiple sale and distribution locations.

The Reviewer
 
201-500 Employees
 
Austin, Texas
Former Director of Marketing, Medical Devices Designer
 
Verified
The Review
Feedback summary: 

The project has made company workflow more productive. Clarity Ventures has a large team of developers with diverse specialties to include in any project. The team was able to solve every problem that was set before them at competitive prices.

BACKGROUND

Could you briefly describe your organization?

I’m an independent consultant. I work in the medical device and healthcare industry sector, offering sales and marketing advice. A lion’s share of that is in the area of digital marketing. I work with clients to help them build Web applications. I help them strategize how they’re going to move to digital marketing platforms. I work with folks like Clarity in development capacities, having had a lot of experience with them before on some other projects. Together, we work on projects in the orthopedics industry. We currently work with some very large medical associations and societies as well as small startups in different sectors of the medical device and healthcare industry.

What is your position?

I’m the founder and lead consultant.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were attempting to address when you initiated the relationship with Clarify Ventures?

I actually met them at least three years ago when I was the director for marketing for a spinal devices company. We needed to rebuild a new global website. We had seven regional sales and marketing organizations across the globe that we needed to consolidate and synchronize. I was tasked with completing that project for the company. In the process, I started to work on identifying potential suppliers. I vetted at least half a dozen suppliers in Europe and Clarity Ventures was one of those six. They very quickly became one of our prime candidates. Once we finished the vetting process, we felt confident that Clarity Ventures would be the right firm to partner with.

There are two big reasons. One, they have a very large bench or deep bench of in-house developers. Their talent pool is great. We didn’t want to work with a firm that was subcontracting their development. We wanted to have a strong internal team that we could depend on. I liked their business model of bidding and selling blocks of development hours. From a project management standpoint, they gave me an incredible amount of flexibility with changing priorities.

SOLUTION

Could you describe the scope of the project in greater detail?

They completely rebuilt our website with DotNetNuke, which is the content management system we chose to use. We wanted to have a system that enabled our different regions to manage some of their own content. Our original system required all of our regional managers to submit their content updates through one IT channel to ensure that it was done correctly. That process was extremely cumbersome and time consuming. The majority of their work was custom development and system configuration. They helped us migrate all of our content once the new site was built, and they helped us reorganize some of it to make it more intuitive.  

Could you provide a sense of the size of this project in monetary terms?

Our total budget from beginning to launch of the seven portals was probably $60,000 or $70,000.

When was the new site launched?

It was September of 2012.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback you’ve received that would demonstrate the effectiveness of their work?

We were happy when it launched. The site solved all of the problems that we were trying to solve at that point. Anecdotally, the site has been well received by customers and investors alike. Our unique traffic has definitely improved since launch, and we receive more inquiries and information requests than we ever did with our older site.

When working with Clarity Ventures, is there anything you would consider unique about their approach or development methodology that distinguishes them from other vendors?

The big plus is they have a very skilled team of developers. They have a broad set of offerings, whether it’s backend development, user interface, finance, and creative design. I’m currently working with their graphic artists on a rebranding project for a large medical association. Their pricing is also extremely competitive, especially considering the quality of their custom development work.

In retrospect, are there areas you think they could improve on as a service provider?

I would go back to their business model, the development hours. While that’s one of the greatest advantages of working with Clarity Ventures, it’s also, administratively, complicated to monitor and manage. You have to interact with their project management system in deep, deep detail to understand the process. Their reports are rather complex because of how they operate. The advantages and disadvantages are in the same area, but it been well worth it from my perspective.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

School District Consultant Development

"The quality of those hours [worked by Clarity Ventures] was much better than we were getting with a single developer in-house."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2012 - Ongoing
Project summary: 

Clairty Ventures has completed between 30 and 40 development projects over the course of the engagement, such as database management and optimization, software improvements, and development of a mobile app.

The Reviewer
 
51-200 Employees
 
Austin, Texas
IT Director, Consulting Group
 
Verified
The Review
Feedback summary: 

Clairty Ventures continues to deliver consistent, efficient results. They are meticulous, fair, and transparent in billing and hours. The team's products rarely experience any bugs, but issues are quickly resolved.

BACKGROUND

Can you provide a brief description of what your company does?

We work with school districts in Texas and Ohio specifically. We’ve worked with other states in the past, but right now and specifically this office, we only work with Texas and Ohio. We work with special education departments and school districts to help with two areas of their work. One area is their student documentation. We have software that helps track and maintain all student documentation needed for the special education program. In the state of Texas, at least, there are about 150 pages of documentation that could be needed for any one student. Ultimately, our software helps them organize and track that documentation and store it in electronic format, where we can run reports on it and whatever is needed for the districts.

Our main software is pretty much service delivery tracking software that the users will use to track all services provided to their students. We then take that information, and based on the user’s credentials and other qualifying factors, we can send Medicaid claims on behalf of the school districts to be the given state for Medicaid reimbursement for services provided to their students.

Essentially, we have two software packages; specifically, our main one is the service delivery, tracking, and billing software package that we essentially bill for these clients.

OPPORTUNITY / CHALLENGE

What was your main goal going into the project with Clarity Ventures?

We have used in-house development for about 15 or 16 years. We are a small business, so we’ve only ever been able to afford one developer on hand at one time. There have been brief periods where we were able to get a few developers in-house on a short-term basis to ramp up certain software or completely overhaul our software.

In the past several years, this company had gone through several ownership transitions. We’ve been under the same owner, but specifically, it was a family-owned business; the family split up the business and gave away different states to their family members. So, this owner got Texas and Ohio; with that transition and knowledge, we’re projecting our growth in the near future. We felt that it would be good to outsource our development. That way, we can get a whole lot more done.

We knew the upfront investment would be more than actually having an in-house developer. However, we realized that at any one time, we have a team of developers that can jump and resolve an issue much more quickly. That’s why we opted to go with outsourcing our development and ultimately in our review process, we selected Clarity as our best option for what our company needed.

SOLUTION

Could you tell me a bit more about the work they did for you?

Specifically, we’d had about 30 or 40 different development projects that we’ve worked on with them since about May 2012. We’re going on about the fourteenth month of our relationship now. Ultimately, it’s varied in the type of work regarding whether it involves building tools to process and parsing our data from the actual state agencies, or if it’s database management and optimization. Also, we’ve had several projects that fully implement and overhaul the reporting area of our software that graphically displays reports for our users, so that they’re not just looking at numbers.

We’ve had probably about 25 or so different project tasks related to beefing up our invoicing module, which is another of our software packages that allow school districts to track the specific services provided by their partners in their school districts. They might have contracts with the service providers; thus, they’ll invoice the service providers directly after they’ve received reimbursement from the state, or after the service providers have received reimbursement from the state for the specific services they’ve provided. With our software, they’re just a giant list of different directions they’ve gone into.

Another hefty project that they’ve worked on with us is developing a mobile app that essentially manages the functions of one area of our software that handles the calendar and service tracking. Ultimately, our users have the ability to do that through a simple mobile app, and Clarity was the main builders for that app.

How did you originally find and then choose Clarity Ventures to work with?

We’re located in Austin, Texas, so knowing that we wanted to outsource development, we still wanted them to be close by, so that if there’s any reason why we needed to have an in-house meeting, have them come to our offices, wherever it might be. We didn’t want to outsource outside of the city that our office was in. We specifically were looking for developers within Austin that ultimately we can outsource our development.

In our initial research, we probably reviewed about five or six different development shops here in Austin. We also interviewed with a couple of development shops that were just outside of Austin or in Texas knowing that by interviewing them, we might not be able to have the advantage of having them in an in-house meeting, wherever it might be. However, we wanted to ensure that we could compare the quality of the development teams that we were talking with, to other development teams that we contacted, from other companies that they had worked with and that were generally outside of our area.

After doing that whole process, we really liked Clarity. We liked the vibe that we were getting with the meetings with them. We really liked the confidence that we had about the direction they could take our product. So ultimately, we chose them based mainly on the confidence that we had with them; as a bonus, they did have some of the more competitive pricing. They weren’t the most expensive development shop we talked to, and they certainly weren’t the cheapest development shop we talked to, but they’re right up there in the medium to almost a medium-high range. Still, the quality that we were expecting to get out of it was certainly worth it.

RESULTS & FEEDBACK

So far, how do you think that Clarity Ventures has performed?

Looking at the entire 14 months we’ve worked with them, we’ve been very pleasantly surprised with them. Having seen a lot of single developers at the time, and most of the time having them as the one source to tell us how long certain line items would take and whatever it might be, the quality of work we were getting wasn’t too good from the previous developers. Also, the delivery timelines were often extended. They’d be working on major projects, and the timeline would continue to move over three or four months. In our previous development cycles, it was just too slow for us.

Moving on to Clarity, we expected that we could expedite some of the development. However, we also expected that it would come at a much higher premium, because we’d be paying for hours and sometimes three or four developers working on our project at any one time. What we did find is not only was our development able to be released much more quickly, but also, we often didn’t have to bring in multiple developers on any one project. They would have a single developer. However, because they were tracking each of the hours so meticulously and making notes on it, we found the quality of those hours were much better than we were getting when it was a single developer in-house. And that partly is on management that was overseeing the in-house developers. But it’s also from the fact that with Clarity, we know that although they have a single developer working on any one project, they do go through a coterie process. They do have to document everything within the code and document the activities they participate in. So they’re held accountable to that.

There have been instances where we might have internally questioned someone in the house that a certain project with Clarity took. Ultimately, we were able to get down to the granular form—look at each individual hour, look at everything that happened. At the end of the day, if Clarity felt that, yes, after their code review and their time review that it did go over budget, they actually made up for that.

One of our main projects was the mobile app. After a full review, the timeline was extending and part of it was because internally, our staff members were changing our mind on some items. So Clarity would fully build one area and then we would change our mind and say, actually, we don’t really like it that way; let’s do it this way. So a lot of the extra time was spent in sometimes changing directions, and it wasn’t the fault of Clarity. It was because of us doing it internally.

One main developer that was working on the project left mid-project, and so it got transitioned to another developer. And in that time, during the transition, we felt that the quality of hours during that transition time weren’t of the quality that Clarity had been delivering. Ultimately, after those meetings, Chris at Clarity stepped up and admitted that he felt that the time spent there wasn’t of the quality that they expect internally. So, they credited us hours for that time.

As a whole, we’ve been very impressed with the amount of output and work that Clarity’s been able to provide. Previously, whenever we did releases, our customer care center would instantly get a giant influx of calls for different areas of bugs because the previous developers weren’t doing good testing. With Clarity, it’s very rare that we have a post-release bug. If we were to have a post-release bug, oftentimes, those bugs are resolved within about five to six hours. They’re able to release and we’ll be back, fully up and running in a certain area that might be throwing the bugs.

We’ve been impressed, and in the times that we’ve had any issue whatsoever with Clarity, they’ve been very open to sit down with us and go through the review process. In the few times that we’ve done it, they’ve actually come in and said, you know, we agree that this wasn’t what it was supposed to be, and they’ve actually credited us for those hours.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    I’d say with 80 percent of our projects, we’ve gotten them completed on time or before. About 15 percent of the remaining 20 percent, we’ve only been a day or so behind...
  • 4.0 Cost
    Value / within estimates
    In this past year, we feel like we’ve gotten as much done as if we had three developers working on our staff, given the output that our previous developers had. Ultimately, the amount of money we spent has been way less than what it would have cost...
  • 5.0 Quality
    Service & deliverables
    Knowing how bad our code was before they got in there, and how pleasantly surprised we’ve been with their ability to navigate through that bad code and resolve and implement the stuff that we’d done. We’ve been very impressed.
  • 5.0 NPS
    Willing to refer
    Yes, definitely.