Australian content marketing agency
Civic Web Media is the first specialist content marketing agency in Newcastle, Australia. CWM was started by a duo that brings knowledge of successful online marketing campaigns with local know-how.
Established in 2015, Civic Web Media aims to help local businesses get more from the internet. Well-written content underpins everything we do, with web copy, blog writing and newsletter creation our core offerings. We also offer SEO strategies and websites set up to those who want a bit more.
Focus
Portfolio
Skyscanner travel writing case study
Civic Web Media began working with Skyscanner, the flight comparison website, in 2015. We have worked on a number of projects for Skyscanner’s international websites.
These projects have included:
- Travel blog writing
- Web copywriting
- Copy editing and optimisation
- Leading SEO projects
The majority of our work with Skyscanner has been to provide SEO-focussed content for their websites and to create engaging blog content.
Travel blogsSkyscanner provides regular content for its websites. This is helps the site get found through search engines and the articles are also shared through social media and email newsletters.
A content assessment carried out by Skyscanner in 2018 found that one of CWM’s articles, Which airlines offer the best economy classes from Australia?, had been read by more than 270,000 people since it was first published.
Skyscanner’s end of year round-up found that another of our articles, Why you should never post photos of your boarding pass online, was their second most read article of 2018.
SEO copywritingStrong SEO practises are vital for websites that want to attract more traffic, especially in competitive industries like travel.
Civic Web Media has been writing and optimising Skyscanner pages. By creating relevant, user-friendly copy with sound SEO foundations, we were able to consistently increase the visitor numbers to the websites, which led to more conversions.
Data from the SEO copywriting project shows an increase in page visits year-on-year, based on a three-month sample (61% improvement) and a six-month sample (69% improvement) of pages worked on by Civic Web Media.
Zoe Griffyn, growth manager at Skyscanner Australia, said “Civic Web Media’s work on our website has made a significant difference to organic traffic. We’ve seen improvements in page ranking, higher CTRs and an increase in organic sessions.
“CWM really get SEO and work tirelessly to implement new tactics to ensure continued improvement in web sessions.
Talk to Bec copywriting and web design
From 2017, we worked on numerous projects for Talk to Bec, a Newcastle-based marketing and events business.
This included writing press releases, copywriting for local clients and articles for The Station‘s launch magazine/newspaper.
The following year, Bec Dujin hired us to rebuild and update her business’ WordPress website. Hear what she had to say about working with Civic Web Media in this video.
Reviews
the project
Web Content Writing for SEO Agency
"They handled everything from idea generation to content development."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the director of a local SEO agency.
For what projects/services did your company hire Civic Web Media?
We needed help generating quality website content for our clients to keep their website blog posts up to date and relevant. We also needed help writing articles we could share with relevant industry websites.
What were your goals for this project?
To generate high quality content that our clients could present on their website. It needed to be professionally written and be relevant and informative for each industry niche.
How did you select Civic Web Media?
I was referred to Civic Web Media by a colleague that had used them recently.
Describe the scope of their work in detail.
To produce 3 articles each month between 600 and 1000 words that would be relevant and accurate for the different industries we specified. They were responsible for keyword research and content optimisation.
What was the team composition?
Oliver was the main point of contact throughout the process, which made everything run very smoothly.
Can you share any outcomes from the project that demonstrate progress or success?
My clients were very happy with the quality of their website content. They had previous companies generate content and blog posts that required corrections and edits in the past, this was one of the few times they hadn't had to correct or edit the content we provided.
How effective was the workflow between your team and theirs?
They handled everything from idea generation to content development, so the workflow was very straight forward. We provided a high-level brief with some examples of content we liked and they took care of the rest. They provided the content in the format we requested and we just needed to upload it to the client's website.
What did you find most impressive about this company?
The simplicity of the interaction and the quality of the content that was created. I expected to have to provide more clarification and possibly some edits to the content to ensure our client's were happy with it, but we didn't need to, which was great.
Are there any areas for improvement?
None that I can think of
the project
Editing & Copywriting for Graphic Design Company
"I am impressed by Civic Web Media's efficiency, helpfulness and friendliness."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Freelance Graphic Designer and the Founder/Creator of a publication.
For what projects/services did your company hire Civic Web Media?
I hired Oliver from Civic Web Media for his editing, proofing and copywriting services for several of my publications.
What were your goals for this project?
My goal for this project was for all copy across the publications to be succinct, grammatically correct and engaging.
How did you select Civic Web Media?
I have worked with Civic Web Media in the past, where they have completed similar tasks to this.
Describe the scope of their work in detail.
After engaging Civic Web Media for this task, we met up to discuss my goals and expectations for the project. Following this, Oliver clearly outlined his process for completing this task and provided me with a budget and timeline to suit my needs.
What was the team composition?
I've worked closely with one of the co-founders of Civic Web Media, Oliver.
Can you share any outcomes from the project that demonstrate progress or success?
The publications that Civic Web Media worked on have had better sales than other products.
How effective was the workflow between your team and theirs?
Excellent, I was given regular updates and progress reports.
What did you find most impressive about this company?
I am impressed by Civic Web Media's efficiency, helpfulness and friendliness.
Are there any areas for improvement?
I do not think there are any areas for improvement.