Creating beautiful content for financial businesse
Citywire Engage is the leading on-demand creative resource for the asset management industry and other financial clients.
From first idea to deliverables, we work with you to create beautiful content – stylish and insightful media that will stand out and engage your clients.
We’ve been doing for 20 years, so we have built up huge experience thinking about how asset managers might best talk to clients – what works and what doesn’t.
We aork across all media from live events to video and digital to print.
The Citywire Studios in London and New York allow you to create videos that deliver the stories you want to tell about your funds and the people behind them.
Invesco sought to promote their Summit Range of products through a content partnership. They wanted to showcase the fact that these products were appropriate for all clients at different stages of the financial advice journey. Invesco also wanted to respond directly to the interests of the financial advisory community and were keen to establish themselves as being at the vanguard of championing good financial advice, in doing so they wanted to be seen as partners of the IFAs, rather than providers
Citywire came up with a full partnership plan built over three phases and across multiple media channels and platforms. All of the ideas are rooted in adviser demand and all of the content is created with adviser input.
The campaign, PlanSmart, highlights three key themes within the financial advisory community; how to champion financial education, how to advise entrepreneurial clients and finally how to best advise at-retirement clients.
The content is distributed via the NMA website, a bespoke microsite and over our social platforms
Robeco are a leader in ESG investing. It is within their business DNA. They required a solution that demonstrated their commitment to ESG investing and encouraged users to engage further with Robeco and their annual research. This solution had to work across multiple markets and focus around ‘story telling’. How is the investment landscape changing and what role does ESG play within it
Citywire built a brand called ‘Real Stories’ in conjunction with Robeco. Through a series of videos and written articles Real Stories demonstrated how ESG factors have impacted investment in various sectors. The content was distributed in a staged manner via the Citywire channels resulting in over 5,000 unique users engaging across various wholesale markets
Jupiter wanted an infographic to be on an educational level to help investors understand more on the merits of EMD investing and specifically why a short duration strategy was the right one to employ now. They wanted lots of movement, expanding functions and short content pieces
The visual concept focused on two main aspects of EMD: growth and global variety. This is represented by growing foliage that frames the information and graphics.
To represent the individual aspects of the broad field of investment opportunities, we used a variety of flowers that can be found all over the world to more exotic ones that might be specific to a certain region/market.