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International PR Agency for the Digital Age

4.5
3 reviews

As Citizens, we’re in the business of influencing conversations to drive behaviour.

This is accomplished by offering best-in-class strategic planning and analytics capabilities that mine consumer, social, and secondary data to uncover key consumer insights. We develop strategic frameworks and plans that help identify and implement your long-term business objectives. This knowledge is what drives our ability to reach your targeted consumer and inspire them to act.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
1980
Show all +
New York City, NY
headquarters
  • 600 Lexington Ave, Floor 6
    New York City, NY 10022
    United States
    212.613.4900
other locations
  • 33 Jefferson Avenue
    Toronto M6K 1Y3
    Canada
    416.934.8011
  • Alphabeta 2 Worship Street
    London EC2A 1BR
    United Kingdom
    +44.0.20.3195.3400
  • 26 Ann Siang Road
    Singapore 069706
    Singapore
    +65.8732.9043
  • 5510 Lincoln Blvd. Suite 110
    Los Angeles, CA 90094
    United States
    213.996.3800
  • 19100 Von Karman Ave Suite 650
    Irvine, CA 92612
    United States
    949.809.6700
  • 500–1085 Homer Street
    Vancouver V6B 1J4
    Canada
    778.331.8342
  • 2100, rue Drummond
    Montréal H3G 1X1
    Canada
    514.282.4627
  • 300, rue Saint-Paul, bureau 300
    Québec G1K 7R1
    Canada
    418.521.3744
  • Long Island City
    United States
  • New Jersey
    United States
  • Brooklyn
    United States

Portfolio

Key clients: 

P&G

PepsiCo Foods

Molson Coors

Netflix

Loblaws

Dyson 

Tim Hortons

Emirates

SickKids

Intuit 

 

Reviews

4.5
3 reviews
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PR & Event Management for Home Entertainment Company

"They’re a trustworthy vendor that understands or business and shares our goals."

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4.0

Quality: 
4.0
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Citizen Relations provides event management services for live demonstrations. The team assists with logistics, staffing, and operations. They also do PR and coordinate with third-parties for design.

The Reviewer
 
201-500 Employees
 
Ontario, Canada
Senior Marketing Manager, Entertainment Company
 
Verified
The Review
Feedback summary: 

The most recent achieved tens of millions of impressions, and future results should only improve. Citizen Relations has facilitated this exponential growth with innovative ideas, competent management, accurate logistical planning. The team’s approach distinguishes them in the market.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of marketing for a distribution company in the entertainment industry. Our area of focus includes home entertainment content, movies, television, and games.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Relations?

We wanted to engage our fans and prospects with live demonstrations at the events in which they participate. We aimed to create an engaging environment for them to share with their community.

SOLUTION

What was the scope of their involvement?

We consider their service a beginning-to-end platform for collaborative planning. The engagement started with discussions to understand our objectives and Citizen Relations’ ongoing collaboration capabilities. Our team prioritized cost efficiency and dynamism for the partnership. We worked with the event coordinators to design and develop structures, whether on a purchase or rental basis. As part of their final deliverables, the team has helped with day-to-day logistics around events, including staffing and operations.

What is the team composition?

My main points of contact are the managing director and the associate director.

How did you come to work with Citizen Relations?

In a standard RFP process, we studied our requirements for the year and how each company had delivered in terms of cost-efficiency, innovation, and creativity. Citizen Relations came out on top after we considered referrals and past experience.

What is the status of this engagement?

We started working together in early 2017 and the partnership is ongoing. We still use them in our events agency.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use the events’ PR coverage and social amplification to measure success. We delivered millions of impressions at the last expo we attended, plus PR coverage that was in the tens of millions. We’re continuing to grow those numbers.

How did Citizen Relations perform from a project management standpoint?

The team successfully manages concurrent projects and workflows, while keeping us informed and generating new ideas. They also hit deadlines and stay on budget.

What did you find most impressive about them?

They’re a trustworthy vendor that understands our business and shares our goals. That quality is intangible, but it distinguishes the team.

Are there any areas they could improve?

We hope they grow as our organization expands because there’s a lot of change in our business and it’s important for us to stay on top of it.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding & PR for Leading Technology Company

“They’re reliable, helpful, and add true value to our team.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2017 - Ongoing
Project summary: 

Citizen Relations provides a variety of PR services, including event planning, catering, and agency engagement. They also manage the budget and scheduling for said events.

The Reviewer
 
10,000+ Employees
 
Toronto, Canada
Sr. Marketing Manager, Large Technology Company
 
Verified
The Review
Feedback summary: 

Citizen Relations is responsive and professional. Their engagements consistently receive positive feedback, with 80% of attendees saying they’d come to another. They have numerous connections in the PR world, meaning they get great deals and exclusive venues.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for the Americas for a leading technology and advertising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Relations?

We needed a partner to work on our trade marketing engagements with customers and the industry in Canada.

SOLUTION

What was the scope of their involvement?

Citizen Relations supports the end-to-end strategy for Canada, which includes branding, thought leadership and customer engagement. The only thing I do is schedule our speakers and craft the agenda and message. They also manage our trade marketing engagement for key customers. For example, if we engage with a set of agencies on a three-month campaign, Citizen Relations ensures that the agencies continue to engage in the campaign by ensuring we remain top of mind.

What is the team composition?

We work with the associate director and vice president of Citizen Relations.

How did you come to work with Citizen Relations?

Citizen Relations had done some work with one of our Canadian subsidiaries, so they were already an approved vendor. We had four agencies come in and pitch their business, and Citizen Relations had the best ideas and most realistic proposal. They clearly showed how they could add value and help us deepen our relationship with our target audience.

What is the status of this engagement?

We’ve been working together since April 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do customer satisfaction surveys at the end of our engagements, and all of the feedback for Citizen Relations’ events has been fantastic. 80% of people say they would come back for another event and that it influenced their spend. Citizen Relations always receives glowing reviews.

How did Citizen Relations perform from a project management standpoint?

They’re organized and always have a plan. They manage the budget well and keep us on track. Everything runs smoothly.

What did you find most impressive about them?

They understand us as a client, which I appreciate. They’re reliable, helpful, and add true value to our team. Because of their relationship with other vendors, they make sure we always get great prices and the venue we’re looking for, regardless of the city we’re working in—it’s consistently fantastic.

Are there any areas they could improve?

I’d like if they planned things out a little bit further ahead, so I could know what they’re thinking.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    The price is a little high but worth it.
  • 5.0 Quality
    Service & deliverables
    Their attention to detail is amazing. They think about everything, and their suggestions are on point.
  • 5.0 NPS
    Willing to refer
    They're like my right hand.

Media Relations & Brand Awareness for Large Retailer

“They’ve exceeded our expectations.”

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4.5

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2015 - Ongoing
Project summary: 

Citizen Relations has been assisting with traditional media and digital PR campaigns, overseeing advertising, and working with influencers and in-house teams to develop content.

The Reviewer
 
10,000+ Employees
Sr. Director of External Communications, Large Retailer
 
Verified
The Review
Feedback summary: 

The internal team is happy with their deliverables and customer service. Always looking for feedback, Citizen Relations goes above and beyond to meet all needs, while their ability to work with multiple teams and successfully overcome challenges made them a go-to partner.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of external communications at a large retail company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Relations?

We were looking for a company to help us increase awareness of our products and services. Citizen Relations has been our agency of record for about three years.

SOLUTION

What was the scope of their involvement?

We're a large organization and have a lot of stakeholders, so Citizen Relations has been helping us with different programs. Their scope of work ranges from participating in briefs to advertising and working with other agencies or PR teams to produce content. They help us develop insights, brainstorm challenges our consumers are facing, come up with ideas on how to handle those challenges, and work closely with influencers to develop content. In addition, they help us with public events and broadcasting of pitches for our traditional media campaigns.

What is the team composition?

We work with their general manager, a VP who oversees the work across all areas of business, a direct account manager, and consultants for various programs.

How did you come to work with them?

We submitted an RFP when we were looking for agencies to support our business back in 2015. It was a competitive process and their pitch was by far the most creative. We had been working with a different vendor at that time, but we were looking for a new company to bring fresh ideas to the table. Citizen Relations had unique ideas, so we chose them.

What is the status of this engagement?

We started working with them in May 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve established a positive relationship from the beginning and my team is happy with their client service. They ask us for feedback on a regular basis and address any concerns we have. Our internal stakeholders are also very happy with the deliverables.

How did they perform from a project management standpoint?

We have a large organization, so there are a lot of us, which can be a challenge. Citizen Relations has been very responsive and always available to answer our questions. When our internal team was struggling to produce the content on a tight deadline, Citizen Relations was there to help. They have weekly calls and standing meetings with different members of our team to keep the project on track.

What did you find most impressive about them?

They have a very talented and creative team. We've worked with a consistent talent for three years, which is unique since agencies often have more turnover.

Are there any areas they could improve?

Since we've been working together for three years, some of their ideas feel like the things we've already done. However, they're great at refreshing those ideas where they can. Whatever challenges we've had, they've always been very open to feedback.

4.5
Overall Score They've been a great partner to us and we've enjoyed working with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're on schedule 90% of the time.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    They're very creative. They’ve exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.