An Award Winning Google Premier Partner
Circus PPC is a dedicated PPC agency based in Leeds in the north of the UK. Specialising in Retail and E-Commerce PPC we innovate, improve and grow our clients accounts to an award winning level.
Our goal is to impress all of our clients with our dedicated, collaborative approach, finding and removing waste, driving growth, identifying and testing new opportunities that make our client leaders in their market.
A Premier Google Partner we are well established as one of the leading PPC agencies, with a wealth of experience, expertise and tenacity we are confident that we can improve every PPC account.
We pride ourselves not only on our results but on our communication too, which is regular, frank, honest & straightforward. We want you to know at anytime how your account is performing, the market insights, the opportunities available and how those are aligned against your goals.
We want really happy clients that are continually amazed by our skills, dedication and results.
ASDA Money, Miele, Smiggle, Super Casino, Freedom Finance, expertise & service are second to none.
Circus delivers best year so far for German high-end domestic appliance and commercial equipment manufacturer Miele UK, who achieved their highest revenue and ROI results on record in 2018.
The company’s vision was to increase both brand awareness and appliance sales in the UK via PPC advertising, which they had used to great effect in other countries.
We radically overhauled Miele’s PPC approach, making changes to the keywords used to generate increased high value shopping spend.
We used Google Shopping campaigns to target products more effectively, and created a Bing Ads account to give Miele coverage across both major search engines.
To increase brand recognition, we also introduced both video and display advertising to the existing search and shopping PPC; customers can now see Miele’s unique and powerful products in action.
In the first 12 months of managing Miele’s account, we achieved phenomenal success, driving record year-on-year increases including a 575% increase in revenue, 511% increase in brand impressions and 215% increase in ROI. As a direct result of this domestic sector marketing success, Miele UK’s professional and Amazon teams both also approached us, seeking similar outcomes.
This improvement in performance has put the UK team on a firm footing compared to Miele’s international markets, giving them more power and visibility in Miele’s global strategy; an amazing accomplishment considering that the brand is one of Germany’s most well-known and successful.
WHAT THEY WANTED
After trying a couple of campaigns with an internal PPC specialist, Kiddies Kingdom had struggled to achieve a strong cost of sale to ensure the account was profitable, so in 2012, Circus took over the account. At that point there were a small handful of campaigns live at a very low aggression, mainly leading to brand only sales. In a market dominated by a few retailers, Circus needed to compete with these retailers and ensure Kiddies Kingdom took full advantage of Google shopping to achieve a strong ROI and improve poor mobile performance.
Circus grew the monthly sales by a huge 1,522% whilst the revenue was increased by 1,411%. Revenue increased from £7.7k to £116.7K a month, and sales increased from 41 to 665 a month.HOW WE DELIVERED
In the first month, sales increased by 227% whilst revenue increased by 101%. The cost of sale did slightly increase however. We then increased sales again in the following month by 31%, the revenue by 10% and brought the cost of sale down by 24%, making the account very profitable.
We’ve taken an agile approach for our work with Kiddies Kingdom, and strategy has changed many times over the years through regular discussion. The most recent strategy focusses on the different brands sold on Kiddies Kingdom, accompanied by a very strong shopping presence. Because of their competitive pricing, ad copy is crucial to help them stand out from the crowd.
Ongoing keyword optimisation, negative keyword reviews and understanding the trends throughout the year, month and week are crucial for Kiddies Kingdom to remain profitable in this industry and take advantage of the best performing times. Geo analysis allowed us to increase the bid for the better performing locations and lower the bid for the poorer ones, all within one campaign.
Mobile was mainly being used for research and didn’t drive many direct sales, so making a bid adjustment here helped improve performance. More recently Remarketing Lists for Search Ads (RLSA) has been implemented which is performing extremely well. With the latest strategy we are seeing strong results and within the next year, expect to double the sales and revenue again whilst holding a strong cost of sale.
PPC Management for Car Classifieds Website
"We’ve appreciated the level of personal commitment shown by Circus PPC Agency."
Circus PPC Agency executed PPC management services to generate leads and drive traffic. Their team created keywords that fit within different specifications. Lasting seven years, the engagement recently ended.
"We’ve appreciated the level of personal commitment shown by Circus PPC Agency."
Dec 12, 2018
The client submitted this review online.
Please describe your company and your position there.
Trusted Dealers is a used car classifieds website. I’m the search and operations manager that oversees customer acquisition and site development and performance.
For what projects/services did your company hire Circus PPC Agency?
We needed PPC services to drive traffic to the website to generate leads for the customers who advertise with our company. Leads are measured in various ways, through recorded calls, email inquiries, and ad views.
What were your goals for this project?
We wanted to maximize the queries through the website at a rate that rivals our competitors and to ensure that spending was reasonably spent between our advertisers.
How did you select this vendor?
Initially, Circus PPC Agency partnered with us through a third party as part of a broader marketing plan. It became clear that they were the most valuable asset within that partnership. My managing director and I determined that their team was competent and diligent during that process.
Describe the project in detail.
Over the last seven years, the PPC campaign evolved in a deeply competitive market. Their team compiled millions of keywords across thousands of separate ad groups and campaigns. Geographic qualifiers and demographics determined these keywords. They implemented several strategies during the engagement.
What was the team composition?
We primarily worked with the founder, and a member of his team handled day to day operations.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
Since we measure in different metrics, it is difficult to find specific statistics. Our CPC is lower, and our CPL fell about 20%. The volume of leads increased as well.
How did Circus PPC Agency perform from a project management standpoint?
We’ve appreciated the level of personal commitment shown by Circus PPC Agency. Their team held monthly meetings, but were accessible for phone calls and produced weekly reports and quarterly board reports with detailed statistics and analysis.
What impresses you about Circus PPC Agency?
Their sheer commitment to understanding our needs has been outstanding over the years. Circus PPC Agency is open to any challenges and rises above those, whether they are strategic or budgetary. They are professional, but easy to work with. I will miss our close relationship.
Are there any areas for improvement?
There are none that I can think of.
The PPC campaign was successful in a competitive market. Circus PPC Agency delivered work on time and discovered innovative ideas to benefit the client. Their team is communicative, responsive and readily available. Their relaxed nature complements their professionality.