Circus PPC Agency

BACKGROUND

Please describe your company and your position there.

Trusted Dealers is a used car classifieds website. I’m the search and operations manager that oversees customer acquisition and site development and performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Circus PPC Agency?

We needed PPC services to drive traffic to the website to generate leads for the customers who advertise with our company. Leads are measured in various ways, through recorded calls, email inquiries, and ad views.

What were your goals for this project?

We wanted to maximize the queries through the website at a rate that rivals our competitors and to ensure that spending was reasonably spent between our advertisers.

SOLUTION

How did you select this vendor?

Initially, Circus PPC Agency partnered with us through a third party as part of a broader marketing plan. It became clear that they were the most valuable asset within that partnership. My managing director and I determined that their team was competent and diligent during that process.

Describe the project in detail.

Over the last seven years, the PPC campaign evolved in a deeply competitive market. Their team compiled millions of keywords across thousands of separate ad groups and campaigns. Geographic qualifiers and demographics determined these keywords. They implemented several strategies during the engagement.

What was the team composition?

We primarily worked with the founder, and a member of his team handled day to day operations.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since we measure in different metrics, it is difficult to find specific statistics. Our CPC is lower, and our CPL fell about 20%. The volume of leads increased as well.

How did Circus PPC Agency perform from a project management standpoint?

We’ve appreciated the level of personal commitment shown by Circus PPC Agency. Their team held monthly meetings, but were accessible for phone calls and produced weekly reports and quarterly board reports with detailed statistics and analysis.

What impresses you about Circus PPC Agency?

Their sheer commitment to understanding our needs has been outstanding over the years. Circus PPC Agency is open to any challenges and rises above those, whether they are strategic or budgetary. They are professional, but easy to work with. I will miss our close relationship.

Are there any areas for improvement?

There are none that I can think of.