Incorporated in 2006, Cinnamon Toast New Media Inc. is a full-service marketing agency in Ottawa and Hamilton, Ontario that passionately protests mediocrity. Through transformational design, integrated campaigns, charismatic content, and tailored website experiences, we achieve standout results in solving our clients’ challenges.
Our team of 21 full-time experts uphold a culture of success through creative problem-solving and mutual respect. From proactively seeking opportunities to go above and beyond for our clients to upholding a ‘mess up, fess up’ policy among our team, CT is intentional about having a positive impact and nurturing true accountability. We consistently prioritize continuous learning through seminars, workshops, and mentorship to set the standard for best practices, and recognize transparency as the cornerstone of effective partnerships. Most importantly, though, we foster a culture of collaboration with the understanding that we’re better together.
Brand strategy & design
Implementation planning & execution
Communications, content & digital strategy
Creative direction & graphic design
Campaign ideation & execution
Infographics & data visualization
Photography & videography
Social Media & Online Advertising
Social strategy & campaigns
Digital advertising strategy & campaigns
Media coordination, including media buys
Website design & development
User interface (UI) and user experience (UX) design
Cinnamon Toast develops video animations, provides graphic design, and offers strategy work for a nonprofit organization. They have also guided the nonprofit with their processes and products delivery.
Cinnamon Toast’s high-quality designs have received excellent feedback from people. Besides being creative, the team understands the bigger situation, which allows them to deliver beyond the immediate need. They’re intelligent, savvy, and thoughtful about their work.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
Introduce your business and what you do there.
I’m the marketing and communications manager of a national nonprofit organization called Electricity Human Resources Canada. I’m responsible for all the marketing communications work, including the management of all vendors in the network. We support the needs of over 100 people working in Canada for the electricity sector.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cinnamon Toast Creative + Strategy?
We have very regular graphic design needs, and we wanted to work closely with some partners that would build strength in the knowledge of our field.
What was the scope of their involvement?
We've engaged Cinnamon Toast in the development of video animation, graphic design, and strategy work. They've developed a huge variety of designs for advertising reports as well as video components. They've also guided some of the delivery of our products as well. They are very well-rounded in terms of supporting any graphic or multimedia design.
What is the team composition?
We have been working closely with Bronwyn (Creative Director) and different members of the team: Beverley (Art Director), Andrea (Director of Content), Sara (Graphic Designer), and Aveen (Content Strategist).
How did you come to work with Cinnamon Toast Creative + Strategy?
We ran a competitive and open procurement process in Canada to find the most qualified agencies of record for our graphic design. We secured three vendors that we regularly use. Cinnamon Toast is the one that we use by far the most because they've demonstrated an amazing quality of work.
How much have you invested with them?
We have spent around $100,000–$160,000. Cinnamon Toast is not the cheapest vendor that we have had. However, when we talk about value, I’m happy to pay because the quality is always reflective.
What is the status of this engagement?
We started working together in January 2019 and the partnership is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It is hard to pull some exact figures because a lot of the work is about design. We've had many successful advertising campaigns, but it's not solely up to the design. I can say qualitatively, we have always been tremendously proud of the work that Cinnamon Toast has done and delivered for us. The feedback has always been positive and voluntary. People are always saying that they love the way the designs look.
We've engaged Cinnamon Toast as a graphic design partner, but they've gone so much further beyond just doing that. Their team is incredibly intelligent and savvy. They do an excellent job of expanding beyond our immediate needs and understanding the situation. They always deliver more quality and a broader impact than what we're looking for.
How did Cinnamon Toast Creative + Strategy perform from a project management standpoint?
We use Google Suite for a lot of the review process in terms of being able to collaborate synchronously on content and visuals. The process has always been really good, but they keep fairly simple about the tools. It's mostly creative work for review and feedback like images and videos. Luckily, it's not over complicated.
What did you find most impressive about them?
Cinnamon Toast thinks through on the work being assigned, and they always look at the bigger picture rather than just the deliverables. They've given phenomenal advice about how we can even think broader about the execution of our creative work.
Are there any areas they could improve?
Honestly, I've worked with a lot of different vendors, and I haven’t had any problems with them. I am thrilled with Cinnamon Toast.
Any advice for potential customers?
I would say to embrace Cinnamon Toast’s vision and talent because they go so much further beyond just the creative execution.
Service & Deliverables
"We are very happy with what they have done."
On time / deadlines
"They have never missed a deadline, which is outstanding."