Film and Video Production Studio
An award winning production studio based in Karachi that creates groundbreaking original multi-platform content for the most innovative brands in the world.
Our best asset is our people, a multi-skilled crew who have worked on TV commercials and feature films that push boundaries and resonate with audiences. Our Clients include global brands such as Toyota, Coca-Cola, Unilever, Maybelline, Vox Media, Amazon Web Services, HSY, Deepak Perwani and many more.
We specialises in cinema camera and lighting rentals with a variety of packages to suit any production size.
We aim to streamline every part of the production process, from pre-production creative development, production in our in house studio or on location and seeing each project thru to post production in our in house edit facility.
headquarters
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Recommended Providers
Portfolio
Coca-cola, Vox Media, AWS, Toyota, Unilever, Digitz,
Coca Cola Small World Machines
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Vox Borders: How this Border transformed the Subcontinent
The story of how a hastily-drawn line divided one people into two.
The British tasked Cyril Radcliffe with the job of drawing a line to separate Punjab and Bengal provinces from India into East and West Pakistan. Muslims and Hindus weren’t the only ones being separated from each other. Sikhs and people from other faiths were affected as well. A Sikh pilgrimage was divided because of the new border, Punjabi people of all faiths were separated from each other, and a culture was ultimately divided. This Vox Borders episode looks at how the Radcliffe line changed Punjab and how communities are affected now.
Lipton Go Green with Ayesha Omar
4 Episode Webseries
Follow Ayesha Omar as she spills her favorite health secrets in a brand new web series! Coming soon to this space. #LiptonGoGreen #WomensOwn
Toyota Conquer the Wild 2
7 cities, 7 episodes and lots of fun! Buckle up and watch Wajahat.S.Khan steer his way to an exciting adventure in #ConquerTheWild2 #DestinationPakistan #Toyota #Hilux #Revo #ComingSoon
Reviews
the project
Production Assistance for Multiple Short Film Projects
"They’re always willing to go the extra mile to ensure the client is satisfied."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a creative director and founder at CityLights Media. We’re a boutique media production house. We specialize in creating short-form narrative content.
What challenge were you trying to address with CinemaTech?
They’re our production partner.
What was the scope of their involvement?
We tend to develop the content and then we bring them on board as our camera rental house and director of photography (DP). We’ve done a range of projects ranging from a digital video commercial for a makeup brand to short-form narrative content that’s gone on to play at multiple international film festivals to documentary content as well. We have a great collaboration going with them, and they’re a pleasure to work with.
They’ve also provided lighting and line-production services. On smaller jobs, we’ve used their in-house team to provide a range of technical services. They also helped with office space and post-production rental facilities.
What is the team composition?
There are two people I speak with. My primary go-to is Yasir (Director of Photography & Co-Partner) who’s worked on all my projects for the past two-and-a-half years. Ali (CEO) is who I go to when Yasir is out of town or I need something smaller. They’re both extremely considerate and always trying to solve problems.
How did you come to work with CinemaTech?
It was through a reference through another DP that I was working with. I went to CinemaTech’s offices and was impressed. There are very few rental houses in Pakistan that offer full production services from pre- to post-production and also have such an extensive inventory.
How much have you invested with them?
In the past year, we’ve spent just over $10,000 USD, and overall it’s probably around $18,000.
What is the status of this engagement?
We’ve worked with them exclusively for the past two-and-a-half years, since June 2017.
What evidence can you share that demonstrates the impact of the engagement?
We’re being played at international festivals that no short film from Pakistan has ever been played at before. That’s a huge success metric for us, as we’re producing a lot of independent short films. The level and quality of content we’re producing is very much at the international standard, which isn’t really done in Pakistan; a lot of times production drops the ball or is outsourced. We’re working exclusively with a Pakistani team and still managing to create content that’s competing with films made from industries much more advanced than ours.
Another indicator of success would be a commercial we did with them in early 2020. It reached over 2 million views. For the budget we were operating at — it was also a brand re-launch — it was definitely a great success. It was also our first time using a new studio in CinemaTech’s building.
How did CinemaTech perform from a project management standpoint?
We develop the idea and do a lot of the casting and pre-production and then come to CinemaTech with our pre-production plan. We’ll discuss how to go about everything: what would be the most efficient shooting schedule, what would be the most effective partnership.
They’re not just a camera rental company. They ensure that the product you’re building together really has legs. If there’s an issue with scheduling or if they vouch for someone, we take in their opinion. They can also offer pre-production as well, but it depends on what we’re working on. They’ve hired me as a freelance director as well, and that’s when they take on the pre-production role.
They’re extremely professional and know how to take care of their equipment and clients. That level is rare in the rental and production worlds here in Pakistan.
What did you find most impressive about them?
They’re always willing to go the extra mile to ensure the client is satisfied. They’re also reliable and trustworthy.
Do you have any advice for potential customers?
Treat them as a trusted partner; you’ll have a better experience and can leverage their experience producing content in Pakistan. They’re almost always shooting and have shot in many different environments across the country.
Collaborating on video content played at international festivals, CinemaTech stands out from other national providers. The client praises them for their professionalism, calling it rare for the region. Customers can expect a committed partner that offers a full range of production services.