What evidence can you share that demonstrates the impact of the engagement?
As we continued to set up our testing operations for that project, we were able to see some really successful conversion metrics. The numbers we saw were higher than industry average across both social media as well as the one-to-one space.
Overall, I really appreciated how they worked as an integrated part of our team. It was never them versus us, because we had a really core, cross-functional, collaborative team that was very open to feedback. If anything wasn’t working we were able to have an open conversation about what wasn’t working and how we were going to address it as we progressed overall. I think that capability was a major part of why we were so successful in our working relationship with them.
How did Ciceron perform from a project management standpoint?
Overall, they did a great job in project management, although we were obviously functioning in more of an agile team dynamic than a traditional project management one. But within the conversations that we had about what we could and couldn’t commit to for each sprint, they did a good job of delivering realistic expectations and then sticking to those promises with what they would deliver.
What did you find most impressive about them?
The caliber of the teammates that they have employed there was the single best part of working on that project. Not only are they ridiculously smart and skilled at their jobs, but they are a fundamentally humble, collaborative, and fun group of people to work with. Each of them quickly became an integral part of our team.
Are there any areas they could improve?
We all have growth opportunities, but if there were any for them, I would probably say that it came in the project management aspects of the project, where there could maybe have been a little bit more maturity in the approach. However, I also know that they were in a growth stage at that time, so some of their teammates were more junior and susceptible to that.
The nice thing was that if something ever went wrong or wasn’t working well, they took complete ownership of it and created a plan for how to fix it moving forward.
Do you have any advice for potential customers?
Personally, I feel that the more clear, concise, and candid you can be in your feedback to them, the better they will respond and be able to tailor their approach to your goals as a company. They are a partner that wants and can handle, even thrive off that type of open collaboration, so if you want to get the most out of the relationship, direct integration of your teams is the way to do that.