What evidence can you share that demonstrates the impact of the engagement?
We’ve heard from colleagues that CHUCK. Media’s work added an additional dimension to the office experience. Internal colleagues engage with the screens, and they like and have a sense of pride in what’s displayed, knowing that it’s showcasing the best of Australian environments. We use the screens to entertain external visitors, telling them about the artwork and how it was put together. The initial reaction that people have is great when seeing the large screen walking from our main area and onto our floor, on level 15. The overall screen canvas is 4.5 by 2.5 meters, and, combined with the content being displayed on it, it’s really eye-turning.
CHUCK. Media definitely grasped the brief extremely quickly and knew what we were trying to deliver. One of the things I liked is that they came up with their own ideas and added value to the project. I appreciate Stuart’s input into what we were trying to achieve. He brought his experience and insights to the table, to determine what would work and what wouldn’t. He had to familiarize himself with the hardware we were using at the office, and he worked through it fantastically.
CHUCK. Media’s main strength in terms of content production is being able to tell a great story. A lot of the original content we developed has a great narrative that enhances the Pfizer brand in Australia.
How did CHUCK. Media perform from a project management standpoint?
We’re looking to refresh the content for 2020, and we’ve had a lot of discussions around that. They’ve delivered the final piece of content for 2019, and we’re in a planning phase for 2020. We’re in different cities, so most of our discussions have been over phone and email. Stuart is available any time of day for a phone call, and, if we need him at the office, he’s only an hour away from Sydney, and he’s happy to drive and meet with us and talk through things. We’ve had a great relationship, so much so that I’ve recommended CHUCK. Media to a number of people and business units. I’m sure they’d say the same thing.
Stuart is easy to work with, extremely professional, and somewhat of a perfectionist, in terms of the content he creates. We have great comfort knowing that, when we hand something out to him, he’s going to take great care of it.
We had milestones for the project, and a project plan to track those. Everything was delivered digitally. They put together the project brief, which was also used to get concept approvals from our senior leadership. As we were moving through the project, they presented the vision across the organization, knowing that, had we started the artwork creation, we wouldn’t have had many possibilities within our budget to change it at a later stage. It was an important piece of work done by CHUCK. Media, and we were able to get approval, which reflected on the quality of their work. Once we went through approvals once or twice, people were more than happy to sign off on additional content, knowing it would be of high quality.
Not only is CHUCK. Media competitively priced, but they’re very flexible. One of the reasons we’ve got such a trusting relationship with them as a provider is that they understand our needs as a company. They’ll help us meet a deadline if necessary, and they’ll work within our budgets.
They punch above their weight in terms of producing work with a small team of employees and contractors. They’ve continued to meet our expectations at every step, and we’re looking at a number of other potential projects for them.
What did you find most impressive about them?
They’re competitively priced, which was one of the reasons for choosing them. We knew that we’d get a lot of content out of them, for the budget we had. They’re incredibly personable, relatable, and fun to work with. Everyone who worked on this project had a lot of fun working with their team. Once we developed a rapport, we were happy to keep it going.
Are there any areas they could improve?
No. We’re looking forward to a long-term relationship with their company.
Do you have any advice for future clients of theirs?
Having a vision of what we want to execute will help. Not that Stuart can’t come up with ideas and concepts from scratch, but they certainly want to resonate with the client, and I think that having a clear vision in place can add value and enhance the connection we have with them as a company. They can take our vision to the next level, and having parameters and expectations minimizes the chance for disappointment.