Chromatix

Please describe your company and your position there.

I am the app developer and founder of an app development studio based in Melbourne.

For what projects/services did your company hire Chromatix?

Our website was in need of a UI revamp.

How did you select this vendor and what were the deciding factors?

Chromatix stood out as they were responsive and provided a very personalised engagement. They're designs in past projects/porfolia also looked professional and suited exactly what we were looking for.

Describe the project in detail and walk through the stages of the project.

When the project first started, we had a couple of meetings to go through what we required, the goals and timelines. The Chromatix team was excellent in sharing their vast knowledge on what they found worked best and the ways to achieve our goals. When the design phase started, they provided regular updates and allowed me to provide feedback at each stage. During the development phase, they were also really responsive on any questions I had throughout.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with about 3 people from the Chromatix team. The account manager, the UI designer and the company director.

Can you share any outcomes from the project that demonstrate progress or success?

After the new website was launched, we had regular complements on the design. We also managed to convert larger clients due to the improvement on the look & feel of the website being more professional.

How effective was the workflow between your team and theirs?

Communication between Chromatix and our team was great the entire journey. The process was clear and transparent.

What did you find most impressive or unique about this company?

I was blown away by the knowledge they had on building websites that convert and with a great design.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of right now. Everything was great, and we had the best outcome we could've hoped for.

Please describe your company and your position there.

Adventist Schools Australia is the national office of Adventist Education in Australia which supports, connects, and unites our 48 school campuses and 13 early learning services by playing a key role in providing leadership, strategic direction, and key initiatives to help fulfil our purpose, vision, and mission. I am the Associate National Director.

For what projects/services did your company hire Chromatix, and what were your goals?

We wanted to update our public website, but also attach a range of 'staff portals' that would support our staff/teachers across our system. Chromatix have been instrumental in:

1. Updating our public website
2. Building a new Resource Hub
3. Rebuilding our Encounter website
4. Creating clone of website to build a Leadership website
5. Maintaining/ supporting our web-suite

How did you select this vendor and what were the deciding factors?

We were looking for a small, relational company that would take the time to understand our purpose and vision. Chromatix was recommended to us and SO glad we selected them. We met with 3 vendors and selected Chromatix because of their customer service, relational skills, professionalism, and price point.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We wanted to update our public website, but also attach a range of 'staff portals' that would support our staff/teachers across our system. Chromatix have been instrumental in:

1. Updating our public website
2. Building a new Resource Hub
3. Rebuilding our Encounter website
4. Creating clone of website to build a Leadership website
5. Maintaining/ supporting our web-suite

How many people from the vendor's team worked with you, and what were their positions?

Irwin Joseph Nicholas Julian Ying

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All sites are relatively new - so no hard data on deliverables, but our team is very happy with the outcomes of all our projects.

Describe their project management style, including communication tools and timeliness.

I really value the manner in which Chromatix communicate tech without the jargon. Their communication was always precise and timely.

What did you find most impressive or unique about this company?

EVERY single person within Chromatix was AMAZING! They were caring, professional, and took the time to explain things simply. I felt connected to Chromatix. I did not feel like of a client - it was as if they were an extension of our own organisation.

Are there any areas for improvement or something they could have done differently?

None.

Introduce your business and what you do there.

The co-founder of an organization that helps people overcome addictive food behaviors that lead to health issues and weight gain. We have a community of food addiction coaches and a range of products that include personal coaching, books, courses, and memberships.

What challenge were you trying to address with Chromatix?

We decided that we needed to have a more professional customer-facing website with booking functionalities, and Chromatix helped us with that.

What was the scope of their involvement?

We asked Chromatix to build a whole new website for us. Our old one had good bits to it, but we had put a lot of it together ourselves. I started by telling Irwin (Director) what we required and he went on to do the design for our website. He created a whole new look and feel and architected some of the backend structures as well. 

He actually recommended someone else to do that development since we were on a very tight budget. We brought in everything else from the old site such as the CRM system, LearnDash plugin for our courses, ActiveCampaign for our email management, and WooCommerce. We retained all of the same integrations and updated these so as to improve the speed of the site and allow it to accommodate fancier graphics. 

The new website was built on WordPress and Irwin designed it in such a way that I could add content myself without ruining the layout. 

What is the team composition?

I worked with Irwin and two other designers. 

How did you come to work with Chromatix?

I did a Google search for creative development and design agencies in Melbourne and found Irwin at the top of the results. Immediately looked at his website and decided to work with him.

How much have you invested with them?

We spent about $13,500.

What is the status of this engagement?

We kicked off in July 2020 and took about six months to complete the design. I still go to Irwin for questions, which he is always amazingly helpful with. 

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate has gone up, but I can't wholly attribute it to the design since we were doing different bits and pieces of the structure with the other development agency. However, I consider it a success that Chromatix was able to execute the feel that we wanted. That was the biggest part because we didn't have that before. We’re very happy with what our website is putting across as it has helped change the way we do things on our end as well.

How did Chromatix perform from a project management standpoint?

The project management was above and beyond. Every step of the way, the communication was good and I was never in the dark and never made to wait. Irwin was so prompt return calls, especially in the beginning when we were sorting out how we could work together to achieve what I wanted on the budget that I had. He just got back to us straight away, understood where we were coming from, and very quickly captured the vibe that we were wanted to get across on our website.

I've never come across anyone who was such a relief to work with. We’ve worked with a lot of people who just never do what they say, but Chromatix was fantastic.

We communicated through Zoom and email and used the InVision app to look at the actual design, trade comments and inputs, and make updates. 

What did you find most impressive about them?

I can't say enough about their speed and communication. Irwin was so intuitive and really listened to us. Everything worked out better than we could’ve imagined; the whole process was so seamless.

Are there any areas they could improve?

No, there aren’t.

Do you have any advice for potential customers?

Don’t be afraid to bring all your ideas to Chromatix because they will be able to make sense of them and incorporate them into their design. They really listen, so you can leave it to them to get the job done.

Introduce your business and what you do there.

I’m the head of marketing at Access4, a wholesale unified communications business. Our business is about creating carrier-grade unified communication solutions and expandable product roadmaps.

We have a proprietary platform that automates and simplifies the provisioning, management, and invoicing. Managed service providers can add a voice product suite onto their product offering with ease. It’s a really powerful solution and a really powerful value proposition but a very difficult premise to communicate.

What challenge were you trying to address with Chromatix?

We weren’t sure how to promote our product, how to gain interest, and how to acquire the right audiences. We needed to balance the benefits of being a partner with us with the needs of our end-users, who are actually looking for a high-quality enterprise-level solution.

We really needed a website that would be able to convey that message to the right audience and grab their attention.

What was the scope of their involvement?

They rebuilt our website including the design and new brand positioning. They wrote new content.

We have a really strong style guide with some really lovely blue to teal colors and strong gradient elements but they weren’t utilized very well. The previous site was very blocky and it had a lot of stock imagery. The formatting was odd and it had hierarchy issues. It didn’t have the functionality to offer landing pages that we could run campaigns. Due to the poor design, the site wasn't optimized for conversion. By rebuilding the website, Chromatix was able to fix a lot of the formatting and functionality issues we had.

I also needed a marketing head to run this as opposed to just a web agency. I was a one-person team and really needed to pair with an agency that I didn’t have to explain things to. Chromatix really thought about UI/UX design and conversion, and understood how the tech space design and industry trends would need to influence the site.  

What is the team composition?

I spoke with the CEO about what we were looking for from a proposal process. Once we were past that stage, I was working with a project manager, a designer, and a head of development. I worked predominantly through the project manager and pulled in the other two as required for more specific things.

How did you come to work with Chromatix?

I started searching for conversion-focused website agencies that would still be able to deliver a great design. After performing a Google search, Chromatix really stood out to me because their website was exactly what I’d want to see from my project. I had an initial conversation with Irwin (Director). Right away, he demonstrated his attention to detail. Additionally, his experience exceeded other agencies.

How much have you invested with them?

We spent less than $40,000.

What is the status of this engagement?

We started working together in May–August 2020.

What evidence can you share that demonstrates the impact of the engagement?

We saw a substantial drop of traffic, but that’s common after platform migration projects. However, our conversion rate improved, which was really great. Since then, we’ve seen bounces decrease by about 13%, while search duration has gone up by 22%, and pages per session increased by 24%. As a result, we saw 100% conversion rate increase.

It really showed that we were able to nail down that language and customer journey, and Chromatix played a key role in that. They went through and reviewed the content. Irwin asked me questions to make sure everything was right. I definitely felt supported in the marketing aspect as well.

The website has actually influenced our brand across all of our channels. It’s changed the way that we do our social. It’s changed the way we create our brochures. It’s changed the way we create our videos. Everything that we’ve done has spun off of this website. That speaks to how paramount their contribution was.

How did Chromatix perform from a project management standpoint?

It was a really seamless process. The project manager kept everything in check. She made sure that the timelines were really clear and that everything was running on schedule. It was a very paced exercise. We had some extremely tight timelines. The website needed to be completed within three months, so we required same day approvals and constant communication. They were really great about it from day one, which helped them meet the deadline.

The communication was great. They didn’t feel like a supplier to me — they felt like an extension of my team. All along, they supported me. Through the proposal process to get board approval to getting the project over the finish line, they helped me through the process. I would not hesitate to work with this team again. It was such a great achievement.

What did you find most impressive about them?

They really understand conversion, marketing, and B2B. During development, they kept our business objectives in mind. When I sat down with the designers and developers, I really got a sense of the breadth of their expertise and how they push things in their field to create websites that are more innovative and more creative than what we typically see from an agency. They completed that needed to be done.

Are there any areas they could improve?

We had a range of server, security, and hosting requirements that they hadn’t seen before. That was uncharted territory for them, but now they have a better understanding of those requirements. The only thing that would have made a difference during that time would be having our project manager in on it sooner. She was probably pulled in a little bit later.

Do you have any advice for potential customers?

Take the time and explain your business and your business objectives. If they get it, they will deliver.

Introduce your business and what you do there.

I’m the founding partner of Ax3 Partners. We’re an accounting firm that helps businesses grow and scale.

What challenge were you trying to address with Chromatix?

We needed web development services.

What was the scope of their involvement?

Chromatix built our WordPress site from the ground up. The team managed both the backend development and the frontend design. 

What is the team composition?

I worked with two people from the Chromatix team. I mainly dealt with Irwin (Director) at the start, and then began working with a project manager. 

How did you come to work with Chromatix?

Irwin is a friend of mine, and I knew of some of the work he did at Chromatix. When I had a web development need, he showed me how his services could be of value to my company. 

How much have you invested with them?

We spent about $30,000 (approximately $21,000 USD).

What is the status of this engagement?

We worked together from October 2018–March 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The website is very good. We’ve seen a 200%–300% increase in engagement since the update, and it’s a lot easier to find our page on Google. 

How did Chromatix perform from a project management standpoint?

The quality of the project management was aligned with what you would expect from a high-end service provider. Chromatix was great with communication and were always following up. 

What did you find most impressive about them?

It was a lengthy process, but throughout all of it, they were always there to support us. Chromatix’s guidance was very reliable and thorough.  

Are there any areas they could improve?

We ended up investing a lot in the content development, which we thought was part of the whole package at the start of the project. They could communicate that a bit more. 

Do you have any advice for potential customers?

Understand the content side of the web development before you start.