What was the scope of their involvement?
We build non-personalized benefits websites for our clients. We have approximately 15-18 active clients for whom we are the strategic communicator, and we do big engagements for them. Not all of them have website components, but many of them do. We use Chromatic to support those benefits websites. They’re non-personalized, public websites, and they’re largely marketing sites. Clients hire us to help communicate to their employees, spouses, and family members about their benefits.
We develop interactive websites, and we direct people to those sites as the front door. They’re positioned as a benefits hub, and then they link out to various providers and administrators for things they need to do. For example, if an employer wants to promote their 401k plan, we’ll develop marketing messages and have those on our site. When the employee needs to take action, we provide a link to the site for them to log in and make a transaction.
Chromatic is very involved in the process. Our company has in-house graphic designers, so we develop the design concepts. We run them by Chromatic and ask for their feedback, and we make adjustments and refinements from there. They do all the development work. We have someone on our staff who does the content management piece, and she’s well-versed in Drupal. Once Chromatic finishes the development, she takes over the content management from an ongoing standpoint. Chromatic continues to be engaged as we pitch enhancements, new features, or site redesigns.
A couple years ago, we engaged with Chromatic to build a common framework that we can then pitch to our clients at a lower price point. This allows them to be more efficient for each subsequent client implementation, and that’s worked out very well.
How did you come to work with Chromatic?
When I joined the company, we were using an agency with limited resources, which I saw as a huge risk. I did some investigation into different Drupal companies, and we initially engaged with another firm for two projects. It was a complete disaster, as they were difficult to work with and very unprofessional. I did some additional research and got a referral to Chromatic from another agency. We started the engagement with Chromatic by having them maintain the two sites built by the other company. We liked the service we were getting, so we gave them the next project that came along, and it evolved from there. Over time, they’ve become a trusted partner.
How much have you invested with Chromatic?
We’ve invested $315,000 to date.
What is the status of this engagement?
We’ve been working with Chromatic since December of 2013, and the work is ongoing.