Christopher Green Design

S&H Machine is an aerospace manufacturer known for quality and on-time delivery. The goal of this site was to quickly explain the company market to the first-time visitor while also providing in-depth information about the business and processes.

As part of the design, the home page features real-time stats on the company’s key manufacturing metrics. Something that is unheard of in the industry.

A secondary goal of the web site was recruiting new employees. This included a detailed employment section to help employees feel comfortable with the company, see their benefits and apply to open positions.

Windermere C and H Properties is one of the largest real estate and property management companies on the Big Island of Hawaii. This redesign of their web site was intended to simplify the layout and functionality to make it easier for the user.

When searching for property on most company web sites, there is often little advantage of browsing one web site over another. They all display the same properties so why use one over the other? The answer is to provide users with a web site that has great readability, is easy to use, shows off large photos, works well on small devices and keeps all the extra marketing messages to a minimum.

After the redesign, both web site traffic and user-generated leads increased dramatically.
This website ties in to an external MLS and a property management portal but keeps the design consistent across all three platforms.

CUcontent is a subscription service that provides custom financial content for credit Unions across the US.

A key part of this complete redesign was a reorganizing of the content display and interface. This involved creating a custom back-end for article entry that cut down on data-entry errors.

Also included in this build were new marketing pages, logo, and a Facebook app that allowed subscribers to create a Facebook post with one click directly from the site.

Deltronic is a manufacturer known for it's high-precision measuring devices. This web site provided detailed information about Deltronic's product line of precision gages, user support and maps of nearby distributors.

As part of the project we rebranded the company with a retro logo based on the company's original 1950s logo.

Also included was information about the company's subsidiary manufacturing company, Hi-Precision Grinding. Because Deltronic is highly regarded, we branded the manufacturing arm as having the "precision of Deltronic". This raised the bar on confidence in their manufacturing prowess.

The Slimming Station web site is a paid subscription-based community that helps members lose weight and develop habits to keep it off.

Members communicate through a private member-only forum, participate in live video chats and track their progress with an online weight tracker while encouraging and celebrating each other’s success.

American Telebrokers is America’s leading telecom supplier with more than 2000 products from more than 30 brands available for purchase.

This Magento commerce based site was heavily customized to allow for quote requests, advanced back-end reporting automatic uploading to Google, MailChimp email integration and more.

Kona Town Market is a family-owned market in Kailua-Kona Hawaii that also serves fresh, healthy food. As part of the branding, the site features images of wholesome food and natural textures. The owners are super-friendly and community oriented so a goal was to carry that feel into the design of the site.

Features of this site include customized online ordering for later delivery, social media feed and dynamic, time-based messaging.

B&B Manufacturing is a contract manufacturer located in Valencia, California. For this website, the goals were to appeal to two audiences; company clients and potential employees just embarking on a manufacturing career. After discussions with the client we decided to do a photo shoot featuring younger employees.

Most manufacturer web site focus on tools, machinery and pictures of parts. For B&B, we instead focused on their advanced processes and well-trained employees creating a tagline, “The Best Solutions and People in Manufacturing”.

This worked out well for the company, providing a valuable recruiting platform while fostering trust from clients. Also added to the site were valuable reference materials for client use.

Sony Connect was a media download service that sold music, movies and TV shows online for download. When we created this service, iTunes and other companies had not yet started selling video online and we were still trying to understand the market and user behavior. This project was a follow-up using lessons from another project I Art Directed called SoapCity Download – the first web service to sell network TV shows online for download.

When we started planning for this service we knew we needed a web site and a separate client application which would work together to manage users’ media libraries and allow for transfer of media between computers and portable devices. One of the challenges of this service was that it would initially only offer content owned by Sony Pictures.

Although Sony has a large library of content, we were concerned that users may be thrown off by expecting media from other companies. Our solution was to make the client application a media exploration tool allowing users to find content they didn’t know they were looking for. This meant giving users interface toys that surfaced media in different ways depending upon how focused the user was on searching for a specific item.

The result was a fun app that encouraged play and exploration to find connections between media.

CUcontent is a subscription service that provides custom financial content for credit Unions across the US.

A key part of this complete redesign was a reorganizing of the content display and interface. This involved creating a custom back-end for article entry that cut down on data-entry errors.

Also included in this build were new marketing pages, logo, and a Facebook app that allowed subscribers to create a Facebook post with one click directly from the site.

MD Tooling is a major supplier of live tooling for CNC machines in North America.

The build of this site involved entering more than 20,000 products to a site that makes it easy for users to find products that fit their machine.

The SCMG is a peer group for manufacturers in Southern California. When it was time to revise their old web site, the goal was to simplify while communicating their purpose clearly.

As the web audience has shifted from computer screens to devices, so has the optimal structure of a web site. The old web site had 24 different pages which were combined and reduced to only four on the new web site.

Little Green Fingers LA was a program spearheaded by the Los Angeles Conservation Corp in cooperation with the Los Angeles Community Garden Council.

The program helped to fund and establish community gardens as educational opportunities for children in underprivileged areas of Los Angeles County.

The web site used simple graphics, bright colors and a illustrated header and footer to help communicate the message that the focus is on helping children understand healthy food.

Donation links were prominent and each garden had a page with a map, detailed information, contacts and photo gallery.

Before your grandparents had a Facebook account, everyone was trying out their own social media web site. Buzznet’s idea was a social site based on movies. Think of it as a mashup of IMDB, Rotten Tomatoes, Facebook and Reddit.

The idea was to build communities around specific movies, talent and genres, allowing the users to create and moderate pages. Other features were finding showtimes near you and creating movie-going meetups to meet online friends in real life.

Before your grandparents had a Facebook account, everyone was trying out their own social media web site. Buzznet’s idea was a social site based on movies. Think of it as a mashup of IMDB, Rotten Tomatoes, Facebook and Reddit.

The idea was to build communities around specific movies, talent and genres, allowing the users to create and moderate pages. Other features were finding showtimes near you and creating movie-going meetups to meet online friends in real life.

B&B Manufacturing is a contract manufacturer located in Valencia, California. For this website, the goals were to appeal to two audiences; company clients and potential employees just embarking on a manufacturing career. After discussions with the client we decided to do a photo shoot featuring younger employees.

Most manufacturer web sites focus on tools, machinery and pictures of parts. For B&B, we instead focused on their advanced processes and well-trained employees creating a tagline, “The Best Solutions and People in Manufacturing”.

This worked out well for the company, providing a valuable recruiting platform while fostering trust from clients. Also added to the site were valuable reference materials for client use.

PATH Hawaii is a Big Island non-profit that works with the Hawaii government, businesses and community to promote alternative transportation options. Over it’s 30 year history it has built a large local following and tremendous good-will while administering programs on bike safety in public schools, lobbying for dedicated bike and walking paths and organizing popular races for the entire family.

The goal of the new web site and branding (which also included a new logo) was clearly communicate the organization’s goals, encourage residents to get involved and serve as a resource for finding bike routes and walking trails on Hawaii Island.

The first step was organizing the information and reducing the number of top-level links from the previous site’s fifteen to three specific user goals of learning about the organization, information about trails and getting involved.

The font choice, overly large size and other elements were chosen to evoke a grass-roots organization. Because the web site is responsive and works well on small devices, the organization retired their phone app in favor of the web site.

Lee’s Enterprise is a specialty manufacturer known for their expertise in creating gears for the aerospace industry. The goal of this site was to quickly explain the company’s market to the first-time visitor while also providing in-depth information about the business and processes.

Key to achieving this goal was a home page that was optimized for both computer and mobile devices and explained the strengths of the company in a one-page format.

Users who needed more information would find details about the company capabilities, equipment, skills and more.

The design of the site is bold and simple, sure to stay fresh for a long time.

Share Aloha is a Hawaii-based online retailer selling fashion accessories. The client wanted a web site that was clean, simple and contributed the message of sharing aloha with others. A key part of the branding was photography of the products in natural Hawaii surroundings.

This Magento commerce based site was heavily customized to allow for products with multiple colors and sizes, advanced back-end reporting and the ability for organizations to coordinate group-buys for fundraising.

An added blog and active Facebook page allowed the company to connect with customers and promote their products with little additional advertising outlays.

Share Aloha is a Hawaii-based online retailer selling fashion accessories. The client wanted a web site that was clean, simple and contributed the message of sharing aloha with others. A key part of the branding was photography of the products in natural Hawaii surroundings.

This Magento commerce based site was heavily customized to allow for products with multiple colors and sizes, advanced back-end reporting and the ability for organizations to coordinate group-buys for fundraising.

An added blog and active Facebook page allowed the company to connect with customers and promote their products with little additional advertising outlays.

The Hawaii Solar Portal was initiated by Blue Planet Foundation as part of an effort to encourage adoption of solar energy in Hawaii.

The idea was to create an impartial web site that would show reviews from verified home owners with solar installations. At the time, the solar industry was exploding with hundreds of companies offering solar services.

A key part of the site was a mapping component that showed all permitted solar installations in Hawaii. This was to encourage competition in neighborhoods and allow neighbors to engage each other in conversation about the experience.

The site also contained basic educational information about solar, calculators and information on tax incentives available to homeowners.

Bikeshare Hawaii Island was the state’s first urban bikeshare program. Although bikeshare is common in larger mainland cities, this was a first for Hawaii.

The website serves as an informational portal and also allows residents to pay for and manage their own bikeshare accounts.

Additionally, the web site provides real-time information about the number of available bikes and open docks at each location.

Ainamalu is the newest single-family home community at the Waikoloa Beach Resort on the Big Island of Hawaii. The elegant and simple logo features a monstera leaf which is a common (mildly invasive) plant common in the wild and in Hawaiian art.

Channeled Pictures is a documentary production company. The principals were interested in spiritualism and Buddhism, hence the imagery.

Campos Coaching colophon clearly communicates confident collegiate corporate consultation. So there…

Kona Town Market is a local market offering healthy, upscale food and convenience items in Kona Hawaii. The logo is purposefully flashy in color and design while evoking traditional retro Island elements.

This logo was created for a software service which helps manage manufacturing businesses. The stylized M of the logo evokes the shape of metal shavings produced during product manufacturing.

A simple and elegant logo for an attorney. Nice.

People Capital is a Colorado-based executive placement firm for the financial industry. The simple, yet dynamic logo appealed to the client and their philosophy of interconnectedness of the proper executives and company success.

PATH Hawaii is a Big Island non-profit that works with the Hawaii government, businesses and community to promote alternative transportation options. Over it’s 30 year history it has built a large local following and tremendous good-will while administering programs on bike safety in public schools, lobbying for dedicated bike and walking paths and organizing popular races for the entire family.

The new logo incorporates a grass-roots style font, a map location icon and an image of the Big Island.

Raptor Workholding creates products for the manufacturing industry. A key feature of their workholding solutions is a patented dovetail design that grabs on to the workpiece for use on 5-axis CNC machines. This logo evokes the claw of a raptor while also defining a grabbing hook detail.

Hui Up was a program of Blue Planet Foundation to encourage energy savings by forming a “hui” or group to buy energy efficient appliances at large discounts. The program initially targeted the relatively isolated island of Molokai.

Island residents were able to recycle their old appliances, get new appliances shipped to their island for free while still enjoying a big discount over retail. Adding up the electric savings to the homeowner and the savings to the infrastructure investment made this a big win for everyone.

Logo for a contract aerospace manufacturer. Their clients tended to just call them “W”.

Hipster Cards was the original irreverent online ecard service… for hipsters.

Ray’s Donuts is a Midwest donut chain known for serving pastries the size of your head. During their expansion, we were hired to create a new identity with a retro feel that matched their years in the market. Mmmmm, donuuuuts.

S&H Machine is a manufacturer that primarily serves the Aerospace industry. Although the company was 50 years old, they never had an actual logo. The client wanted a logo that was bold and modern but also evoked some retro elements to reference the company’s long history.

The final logo incorporated swoosh and plane shapes common during the start of the aerospace boom of the 1960s.

SoapCity was a network of official and unofficial web sites for fans of daytime drama programs. In addition to news, events and features, SoapCity was also home to the first web site that sold network TV shows for download on the same day they aired.

Logo for an offshoot subscription service of Sony’s SoapCity. The service was an experiment of low-bandwidth media which allowed subscribers to listen to the audio portion of old soap opera stories.

Not much to say about this logo for a small east-coast restaurant other than that we love how it turned out.

Raptor Workholding Products is a specialty manufacturer of tools for the manufacturing industry. This print catalog served as both a list of available products and a handy reference guide for their use. The idea was that adding technical information to the catalog would ensure that it was kept handy for every day use and encourage future sales.

Ainamalu is the newest single-family home community at the Waikoloa Beach Resort on the Big Island of Hawaii (whew, got all the keywords in that short sentence). This development is shaping up to be a great place to live but the initial marketing options were a challenge.

Unlike most developments at this stage, there were no marketing-ready renderings or floorplans available as assets. As a first step, we created simple but colorful floorplans, neighborhood layouts, and sketches which were combined with custom photography of the existing resort. This campaign included an informational web site, mailers, targeted emails, flyers, posters and information packages.

The Blue Planet Foundation is a non-profit organization with the goal of ending oil usage in Hawaii. While they do a lot to educate people, sponsor events and even finance energy saving projects, their greatest opportunity is to help influence state legislation.

The purpose of this brochure was to educate legislators about the financial reality of clean energy in Hawaii. Blue Planet Foundation’s research showed that every dollar in tax credits yielded almost $60 in savings and revenue added to the local economy.

This brochure was distributed to legislators before a crucial vote and helped influence the passing of clean energy laws.

Ainamalu is the newest single-family home community at the Waikoloa Beach Resort on the Big Island of Hawaii (whew, got all the keywords in that short sentence). This development is shaping up to be a great place to live but the initial marketing options were a challenge.

Unlike most developments at this stage, there were no marketing-ready renderings or floorplans available as assets. As a first step, we created simple but colorful floorplans, neighborhood layouts, and sketches which were combined with custom photography of the existing resort. This campaign included an informational web site, mailers, targeted emails, flyers, posters and information packages.

When S&H Machine, a manufacturer that primarily services the aerospace industry, transitioned to a new management team we were brought in to establish new identity for the company.

First up was a new logo for the company. They wanted something simple and integrated but with a bit of a retro feel that might have come from the company’s roots in the 1960s. The logo is bold, simple and includes an iconic swoosh aerospace shape typical of that time period.

The branding and colors were integrated into everything from brochures and letterhead, to digital media, signage and advertising campaigns.

As part of the branding campaign, we created a series of postcards to be sent to clients, each focusing on a specific strength of the revitalized company.

These mailer cards all worked together with the web site, brochure and email newsletters to portray the company as a high-quality, leading manufacturer.

This integrated campaign contributed to the company’s massive growth, new clients and sales increase.

When S&H Machine, a manufacturer that primarily services the aerospace industry, transitioned to a new management team we were brought in to establish new identity for the company.

First up was a new logo for the company. They wanted something simple and integrated but with a bit of a retro feel that might have come from the company’s roots in the 1960s. The logo is bold, simple and includes an iconic swoosh aerospace shape typical of that time period.

The branding and colors were integrated into everything from brochures and letterhead, to digital media, signage and advertising campaigns.

As part of the branding campaign, we created a series of postcards to be sent to clients, each focusing on a specific strength of the revitalized company.

These mailer cards all worked together with the web site, brochure and email newsletters to portray the company as a high-quality, leading manufacturer.

This integrated campaign contributed to the company’s massive growth, new clients and sales increase.

Remember when people would buy large books full of inscrutable maps printed on dead trees? Yeah, neither do we. In any case, this was one of the last maps printed by Woodall’s, a company catering to the RV crowd. This project included the cover, inside ads and general design.