Do you have any statistics, metrics, or general feedback from their work?
They have created a huge social media presence for us, particularly on LinkedIn and Twitter, the two that we decided to focus the most on. They created a group page and company pages. They were able to grow what used to be a dormant LinkedIn group of maybe 20 people all the way up to around the 750 range within the first six months and have done just as well with Twitter.
They’re also redoing some things we exhibit at a few conferences every year. They’re helping us revamp what our exhibits should be – that’s a work in progress for us.
Our presence on social media has been positive for us in that it helps us understand who our members are, and then potentially target those who might be interested in us but aren’t yet members. So, they’re really helping us identify and piece together a lot more about targeted messages. They’ve established the ability to help target different audiences. They’re digging deep into the data, and I think that’s really essential.
They’re instrumental in our efforts to both retain members and get new members. They’re also proactive in thinking about things we may want to consider doing, things that we may not have done before. When we had a new membership campaign drive, they built a new microsite just for people to sign up or request information.
Is there anything unique about Chatter Buzz Media that really makes them stand out compared to other companies?
They’re totally committed to our organization. We really work with them as partners, and they embrace who we are and what we’re doing. I think that’s really important to us, and they have exceeded our expectations on that account. They’ve been engaged with committees. They attended our strategic planning meetings. They understand the marketing, communications, and public relations side of our organization. They know who we are and where we’re headed.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
I can’t think of anything either of us would do differently.