London Web Design Agency

We are a London based creative web design agency propelling up & coming brands through the power of bespoke website production and digital services.

Charle was formed out of a passion to build websites that perform and deliver creative excellence. As a leading web design agency in London, we push the boundaries of creative design and build websites using cutting-edge development. Our web strategies are brave, insightful and bespoke. We are a diverse team of designers, animators, developers and content creation experts who deliver and support our clients from all digital angles. We are forward-thinking, not affraid to speak our mind and operate with communication and close working relationships at our heart.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2018
Show all +
London, United Kingdom
headquarters
  • 79 - 81 Borough Road
    London, LND SE1 1DN
    United Kingdom

Portfolio

Key clients: 

Key Clients: Doisy & Dam, Third Space/Another Space, Uncommon Spaces, Kandid, National Lottery Heritage Fund, SLT Theatre, JBMS.

Doisy & Dam Image

Doisy & Dam

We designed and developed a bespoke Shopify website for leading chocolate brand Doisy & Dam. From hand crafted design to a bespoke theme on Shopify, we created bespoke functionality such as intelligent upselling. The design is is consistent with their re-brand, improves customer-purchase-flow and offers the level of excitement and energy that the brand's products and team work to create. We used web animation and effects to
improve engagement. The website has since tripled in organic reach and traffic since launch. View the case study at https://www.charle.co.uk/work/doisy-and-dam/ View the website at https://doisyanddam.com
XITE Energy Image

XITE Energy

XITE are disrupting the energy drinks market with a healthy energy alternative that packs all the punch from green coffee beans, nootropics and a vitamin blend whilst not compromising on taste or performance. XITE required a refreshed brand identity and packaging design to offer a healthier look and feel. In addition, XITE required a new website that would deliver the brand and promote sales. We worked with XITE energy every

step of the way from a softer brand identity and an e-commerce website built to deliver.
Uncommon Image

Uncommon

The brief of this project was to longside Uncommon's design team to execute a rebranded website upon the Wordpress platform. To utilise the previous website's core structure from the previous build and re-skin the website to fit with their new brand identity. To offer technical consultation on future plans for co-working management platforms and bespoke e-commerce integration within their in-house teams. By working with
Uncommon's design team we launched a rebranded website to embody their new identity. As well as visual changes, we made minor structural changes in order to super-charge the online experience and make the website really stand out. Our bespoke Wordpress development gave us the technical freedom to meet the new designs of the website without a complete re-build. With a less-intrusive colour theme, cleaner fonts and structural changes to focus on photography, we feel the website really offers a parell to the feel of their workspaces and will serve as an effective visual platform for current and new potential members.
Kandid Image

Kandid

We researched, concepted, designed and developed a creative logo, brand identity & e-commerce website that offers a non-seedy, LGBTQ+ friendly brand that encourages consumers to be theselves. Shooting, casting and managing all product / model photography & videography for all multi-media platforms. Our strategic and intelligent approach to marketing was vital to overcome the challenging advertising rules for the industry.
We launched kandid with their #BeKandid campaign which reached over 500 thousands people in the UK, driving significant traffic to their website converting their first ever sales. We tailored our targetting to ensure we drove the most appropriate audiences to the online store - this not only reduced the bounce by 52% but doubled the average time vistors spent on Kandid.com.
Another Space Image

Another Space

We developed a series of consistent brand assets to be used on social media that are versatile for multiple promotions, easily recognisable & consistent to the current brand guidelines. Adaptable with colour & content, the new assets form the foundations of a consistent event promotion strategy. The animated border for Instagram stories is unique from competition and offers a platform to allow followers to easily receive
key promotional information. Our main goal was to allow social followers to acknowledge information about classes and events through the design of the media itself - differentiating the posts from other promotions. Since the introduction of clean, animated & brand-consistent social assets, Another Space have already seen an increase in social engagement and more importantly an increase in class bookings. We are piloting various asset styles to optimise their conversions. We will also transform the new sub-identities to other media channels such as offline & their website. We so proud to be part of Another Space's brand development journey and are so excited to see what the future holds.
Panda Packaging Image

Panda Packaging

Panda Packaging are on a mission to replace plastic with sustainable and affordable products. When travelling around the world the founders saw the devastating effects of plastic and felt impulsed to act - Panda Packaging was born. Launching 2 years ago the company has had huge success - now supplying Virgin, Thomas Cook, Kimpton Hotels and many more well known brands with plastic-alternatives. Panda Packaging preach a lively and
interactive persona and they needed an entire new identity, the design & photography to portray this. The website needed to have two main focuses; firstly the products and secondly their mission. We managed the project in three main phases; brand identity, website development and content creation. Each stage built on it's predecessor forming a well-rounded and exciting new version of the company. Building a close relationship, we provided an entire package of consultancy to transform Panda Packaging into a recognisable and appealing brand.
South London Theatre Image

South London Theatre

The South London Theatre is a large, well-established, repertory-style non-professional theatre based at the Old Fire Station in West Norwood. The theatre was founded in 1967 and has been thriving ever since. The venue is funded by the national lottery fund to restore the fire station building and provide theatre-related events to the community. SLT already have a website which is specific to their theatre related events however
required a creative agency in London to plan, design, develop & execute a platform to showcase their restored fire station building & day activities. We were overjoyed when SLT chose Charle as their designated creative agency. We project involved producing a website inline with their current brand guidelines which would work seamlessly with their previous website, offer a way for users to learn more about their venue & also a bespoke calendar to market their day activies and events.
JBMS Image

JBMS

JBMS Mechanical Services, based in Cambridge and established in 1992, boast a client list including the NHS and Cancer Research. With over 25 years of experience, JBMS are experts in mechanical services however lacked any online presence.

The company required a fresh, professional, corporate web design and development that would demonstrate their services in a concise and easily received way. The website needed to

reflect their current branding, adopting a blue colour theme used previously for print media.

Finding the balance for a bright and appealing yet professional web design with a corporate vibe was vital to not only entice future clients but also be appropriate to potential corporate companies.

Reviews

Sort by

Web Dev & Design for Flexible Workspace Company

"I was generally impressed with how much passion the team had."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2019 - June 2019
Project summary: 

Charle Agency revamped a website for a flexible working space company. The team developed and provided UI/UX designs for the site, replanning the user journey.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Digital Lead, Uncommon
 
Verified
The Review
Feedback summary: 

The new website is streamlined and modern, exceeding the expectations of the internal team. Charle Agency provides a high level of customer service and support. The team is creative, hard-working, and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Uncommon creates flexible workspaces with a difference. Everything we do helps our members live well, work well, do well, through supportive environments designed around them. I was the Digital Marketing Lead with Uncommon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Charle Agency?

The Uncommon website was slow, outdated and needed a revamp overall. The user journey wasn't clear and we were missing out on a lot of potential customers with how our site looked.

What were your goals for this project?

The website to match our branding and product plus a easy user journey.

SOLUTION

How did you select this vendor?

I was recommended Charle by another brand who used their services.

Describe the project in detail.

My role in the project was to manage it and make sure it was on time and achieving the desired goals. We needed every webpage redesigned and the user journey completely replanned.

What was the team composition?

We dealt with Nic the founder and he has a team who works around the clock to make sure your project is completed in good time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the success of the website, it came out better than we believed possible. Our website was on a template system which we thought would be limiting with results but the team at Charle worked around it and improved all aspects of the site for us, plus an easier way to edit the site for us in the future.

The site itself looks so nice and Charle offered suggestions for gaining leads from the home page which we agreed and it has worked, leads from Charle's suggestions are the highest clicked forms on the site.

I was generally impressed with how much passion the team had. I've worked with many agencies who give a fantastic speech at the pitch and never live up to their word, Charle lived up to their pitch plus more, really impressed. I've been recommending Charle ever since using them.

How effective was the workflow between your team and theirs?

They were very easy to contact, the founder Nic offers a WhatsApp option if you prefer and you can simply text him and he responded straight away. If there was a query, Nic would always respond with such fantastic detail.

What did you find most impressive about this company?

I think the passion behind the founder, he has such high knowledge on websites and as he learnt the Uncommon brand he would suggest ideas which were usually fantastic. He doesn't just receive instructions and apply..He receives the instructions, applies plus smart suggestions to help us as a brand achieve the original goal.

Are there any areas for improvement?

I honestly can't find fault with our experience with Charle, it was a streamline experience. Our project was completed faster than originally planned, the outcome was better than we hoped and the Charle team couldn't have been nicer and more helpful.

5.0
Overall Score Definitely 5 star, can't find a negative comment for them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always ahead or on time.
  • 5.0 Cost
    Value / within estimates
    Really good pricing and very clearly explained.
  • 5.0 Quality
    Service & deliverables
    We received a better result than planned.
  • 5.0 NPS
    Willing to refer
    I recommend Charle to any brand needing a site.

Digital Branding & Web Design for Sexual Wellness Company

“Their personalities and drive to make their clients successful really stood out to me.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Sept. 2019
Project summary: 

Charle Agency created brand guidelines for a sexual wellness company. From there, their collaboration grew, using WordPress and WooCommerce to design and develop a website from scratch.  

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Josh Morris
Co-Founder, Kandid
 
Verified
The Review
Feedback summary: 

Feedback from the press and industry leaders has been positive. Charle Agency delivered a sleek, modern design. They worked closely with their clients and were very attentive. They were very dedicated to the project and their partner’s success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the directors of Kandid. We’re a sexual wellness company based in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Charle Agency?

We reached out to Charle Agency to help us with a variety of things including branding, website design, and execution.

SOLUTION

What was the scope of their involvement?

We started from scratch. We went to them with a concept and worked from there. Initially, we worked on branding, so they did the logo, the look and feel, and brand guidelines. They even had fonts, text, and color schemes laid out.

And that expanded to full website design and photography. Then they developed the platform using WordPress with WooCommerce.

After that, we spent a few months working on our marketing strategy with them.

What is the team composition?

We worked with three people.

How did you come to work with Charle Agency?

My partner found them on Instagram. Then we went to their website and reached out to them. I liked the idea that they are a startup as well. When I reached out, they had only been active for about six months. They had a small portfolio of clients and I was looking for someone to partner with. I didn’t want a large agency, because I didn’t think they would give me the time and attention our project needed .

How much have you invested with them?

We’ve spent about £25,000–35,000 (approximately $30,000–$45,000 USD)

What is the status of this engagement?

We kicked things off in January 2019 and the project has been wrapped up in September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re really happy with the design and the brand itself. It’s really strong and it had received a lot of strong feedback from people within our industry and the press. The site itself has a really intuitive UX, which in our industry, is super important. They delivered the fresh look and feel that I wanted.

How did Charle Agency perform from a project management standpoint?

They like to work really closely with their clients, which is excellent because that’s what we were really looking for in an agency. We were always able to get in touch with them if I had any questions or concerns. They always got back to me and had everything sorted out. That level of communication is really important, and I really appreciated that.

What did you find most impressive about them?

Their personalities and drive to make their clients successful really stood out to me. They have a great eye for design and are really passionate about what they do. That really shows through their work. We will definitely be working with them again.

Are there any areas they could improve?

In terms of development and execution timeframes, everything went smoothly until partway through our development. To be fair, it wasn’t entirely their fault. They lost a developer, which ended up delaying the project. We completely understood that these things happen, and they did their best to turn things around as quickly as they could. They just need to make sure that the development timeline is solid going forward.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

New Website in Tandem with Energy Drink's Rebrand

"They were extremely helpful throughout the project."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2019 - Apr. 2020
Project summary: 

Charle Agency designed and developed a Shopify site, using a provided brief to start. They revamped the main page to be more product-centric and streamlined the checkout process for users.

The Reviewer
 
11-50 Employees
 
Bristol, United Kingdom
Steph Davies
Digital Marketing Manager, Xite Energy
 
Verified
The Review
Feedback summary: 

The site contributed to a double in sales compared to the previous year, and the UX is much more refined. Charle Agency made it a point to incorporate usability elements to empower the internal team to make content edits independently.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Xite Energy is a beverage company that offers healthy alternatives to traditional energy drinks. As the digital marketing manager, I’m in charge of our social media and site content.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Charle Agency?

Our website beforehand was quite bland and wasn’t very user-friendly. Not to mention, we had a lot of abandoned carts. We hired Charle Agency to make our site more professional so that we could cultivate a better brand presence online. 

SOLUTION

What was the scope of their involvement? 

Charle Agency created a new Shopify site from scratch to support our rebranding efforts. This was a great opportunity for us to go in and choose exactly what we wanted for our site. 

Based on our brief, they suggested using a darker color scheme and adding interactive elements to engage shoppers. The main page also became more product-focused. 

What is the team composition? 

I worked directly with Nick (Founder) who then divvied out the tasks to the rest of his team. At one point, they set up a workshop with three of our team members and three of theirs. That was just to make sure we were all in the loop on what was going on. 

How did you come to work with Charle Agency?

One of my colleagues put out a request to see if anyone could help us build a website, and Nick replied via LinkedIn.

How much have you invested with them?

The site cost less than $10,000.

What is the status of this engagement?

We worked with them from November 2019–April 2020. We’re going to continue working with them to introduce more gamified elements to our shopping cart.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site launched in conjunction with our new product release, so we doubled our sales compared to what we would normally see around this time. 

I also received feedback from our existing customers about how happy they were with the site. Compared to before, the checkout experience is a lot easier and requires fewer steps to get to the payment screen. The design is more professional, too.

Internally, one of the main advantages of using Shopify is that we’re able to go in to make certain changes without constantly going back to their team for help. For example, we’re now able to add recipes and blogs. That’s been key in transforming our brand into more of a community rather than just a product.

How did Charle Agency perform from a project management standpoint?

The communication was amazing. They set up a WhatsApp group to start, and we used FaceTime so that they could give us all of our login details.

To manage requests, they had specific email accounts that automatically created tickets when we reached out. At one point, we had to reach out to them to reposition a button on mobile that was preventing checkouts, and they resolved it within a few hours. 

What did you find most impressive about them?

They were extremely helpful throughout the project. The team made sure to add buttons and features that would allow us to fully customize the site at a later date.

Are there any areas they could improve?

No, I don’t think there’s anything that they could’ve done differently.

Do you have any advice for potential customers?

Communication is key when you’re working with a company, especially if they’re remote. Be open about what you can or can’t do or any questions you might have. Clients sometimes have farfetched ideas of what’s feasible, which amounts to a bigger expense. You can avoid those cases by being transparent.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer