Where creativity meets technology

We are an award-winning Australian game development studio creating Virtual Reality, Augmented Reality, and Mobile Apps for brands such as Samsung, eBay, and the University of Sydney.

 

  • Our multi-disciplinary team of programmers, artists, designers, and managers is fully equipped to help with all stages of your project, collaborating with subject matter experts to create effective tools.
  • Our design approach is outcomes-oriented, focusing on market research, rapid prototyping, and iterative design to find the most pragmatic solution.
  • We are comfortable working within a larger team or as an independent entity, on-site or remote.
  • Following an agile development approach, so you have a new build to test every 2 weeks. 

 

Get in touch to find out how games, gamification, and emerging tech can help solve your business needs.

 

Our services have been used by some of Australia's leading Marketing Agencies, Universities, and Corporations, winning numerous awards for their outstanding quality and innovative approach. 

  • Excellence in Corporate Communications Award, Communique Awards 2017: In Their Shoes.
  • Best Serious Game at the Australian Game Developer Awards 2019: Bleached Az.
  • Silver VR Experience at the Australian Effects and Animation Festival 2019: Winter Wayfinder.
  • Expert Panel Choice Award, SKINPACT Awards 2017: Rash Decisions
 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Sydney, Australia
headquarters

Portfolio

Key clients: 
Traffik Group / Clemenger, AFK Agency, University of Sydney, University of New South Wales, and Macquarie University
M&M'S Take Home The Fun Image

M&M'S Take Home The Fun

In collaboration with Traffik, we designed an immersive and cutting-edge brand activation for our favourite milk chocolate snack.

Combining our game development expertise and the latest augmented reality technology, we created M&M's Take Home the Fun: an entertaining and engaging AR app where players whack the virtual piñata for a chance to win

prizes.

 

Results

  • Over 12,000 Game Sessions from highly engaged Australian players during the 6-week campaign.
  • More than 6,600 Barcodes redeemed from a wide range of M&M's products.
  • A record-breaking 49,000 Pinatas Broken and 521,000 Pinata Hits.
Rash Decisions Image

Rash Decisions

Rash Decisions is a gamified learning app that combines visual learning, targeted questions, and role-playing mechanics to teach dermatological course content to medical students in an engaging and effective new way.

The player takes on the persona of a practicing professional, analyzing fictional patients by looking at real-world photography, diagnosing conditions, and learning how to save lives.

Winter Wayfinder Image

Winter Wayfinder

 

The Winter Wayfinder VR Experience joined a collection of Christmas-themed artworks and experiential installations for the City of Melbourne’s 2018 Christmas activation, spreading the holiday spirit far and wide.

 

Interact with reindeer, snowmen, and dancing Christmas trees to uncover hidden characters. Reveal secrets, find Santa Clause, and watch the snow build as iconic Melbourne

locations are transformed into winter wonderlands!


Results:

  • Winner of the Silver Award in VR Experience Category at AEAF 2019

  • The app performed well over the Christmas period, with hundreds experiencing the immersive world within the Winter Wayfinder

  • The final result is a lifelike depiction of Bourke St and Queen Elizabeth Markets which left audiences jumping for joy.

 

https://www.chaostheorygames.com/work/winter-wayfinder

Rainbow Reef Image

Rainbow Reef

Rainbow Reef is a bubbly gardening game where you nurture your very own marine ecosystem – inspired by the current state of the Great Barrier Reef.

Using the sunlight collected by your corals, you can sculpt your very own reef into a tropical paradise. If your reef is growing swimmingly, you will attract all kinds of unique sea creatures. If they are sufficiently impressed, they might even choose your reef as their

new home!
Bleached Az Image

Bleached Az

When Beached Az washed up on our shores in 2008 the viral Aussie cartoon series gained 30 million views worldwide. 10-ish years later the original creators are back and full of unwavering social purpose.


In celebration of their Beached Aziversary, the original creators and Chaos Theory launched Bleached Az the mobile game - a hilariously entertaining arcade game helping to 'kuck the shut' out of global warming. 

Results:

  • Winner of Best Serious Game 2019 at the Australian Game Developer Awards 2019 (AGDAs)
  • Players have planted 250+ trees since October 2019. That's approximately 43k tonnes of CO2 absorbed from the atmosphere!
  • 4.9 star rating, overwhelmingly positive reviews across iOS and Android.
Owls and Vowels Image

Owls and Vowels

We were approached by ElApps to develop their word game prototype into an App Store-ready game.

We combined our mobile development and e-learning expertise to create Owls and Vowels: an addictive word game where players are encouraged to expand their vocabulary by spelling new words.

 

Results:

  • 4.8 star rating
with over 250 reviews on the App Store and Google Play Store.
  • Globally featured in the App Store's 'New Games We Love' section
  • 13 minutes average session length
  •  

    Kick for Cash VR Image

    Kick for Cash VR

    Kick for Cash was used as part of Carlton United Brewery’s AFL grand final activation. 3 lucky customers were selected to compete in a half-time competition where they would kick to win $5,000 cash!

     

    The virtual reality game used arcade-inspired mechanics to make kicking goals fun and rewarding while still

    relying on the kicking skills of the player. Vive trackers were attached to shin pads to track the player’s feet and enable kicking in virtual reality.

     

    Results:

     

    • Successful Activation: The competition ran smoothly with the winner awarded the grand prize of $5,000!

    • Continued Use: Because of the success, the VR experience has been used beyond the original campaign.

    • Happy Client: Experiences based on different sports are now being designed

    Reviews

    Sort by

    Mobile App Dev for Games Studio

    "They were easy to communicate with and were a pleasure to work with."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Ongoing
    Project summary: 

    Chaos Theory provided development support across multiple iOS and Android game projects.

    The Reviewer
     
    1-10 Employees
     
    Australia
    Founder, Major Frank
     
    Verified
    The Review
    Feedback summary: 

    Chaos Theory was very effective in scaling up development and improving feature turnaround time. Their effective project workflow allowed for fast and efficient production. This was bolstered by their strong work ethic and commitment to meeting timeframes and deadlines.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Major Frank is games development studio based in Sydney, Australia.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire this vendor?

    Scalable development support across multiple projects. 

    What were your goals for this project?

    Take simple concepts and execute them well, with high attention to detail. Meeting timeframes and deadlines was critical. 

    SOLUTION

    How did you select this vendor?

    Shared presence at Games Plus, Sydney

    Describe the project in detail.

    Major Frank has worked with Chaos Theory on multiple projects, including:

    Lifty: iOS/Android free to play elevator game where the objective is to deliver passengers to specific floors 

    Blendy: iOS/Android free to play fruit blending game where the objective is to blend the right amount of fruit to match a customer order

    RESULTS & FEEDBACK

    Can you share any information that demonstrates the impact this project/engagement has had on your business?

    The addition of Chaos Theory to Major Frank’s development support team has allowed us to increase the pace of development of projects while maintaining high quality and attention to detail. Fast turnaround of project features is important in such a fast changing industry and Chaos Theory well and truly delivered in that regard.

    How effective is your workflow between your team and theirs? Did you use any specific project management tools?

    Very effective. They were easy to communicate with and were a pleasure to work with. We utilised Asana for project management and Slack for daily communication.

    What did you find most impressive about this company?

    Chaos Theory were easy to communicate with and were a pleasure to work with. They are hard working and were very professional in their delivery of services to our company.

    Are there any areas for improvement?

    No

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Partner Projects for Game Development Company

    “The quality of Chaos Theory’s work is truly amazing.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    2017 - Ongoing
    Project summary: 

    Chaos Theory worked in conjunction with the client to produce several mobile games. Their team utilizes 3D unity to create io and hyper-casual game applications.

    The Reviewer
     
    1-10 Employees
     
    Sydney, Australia
    CEO, Lazy Giant Games
     
    Verified
    The Review
    Feedback summary: 

    One of the apps to come out of the collaboration boasts 20,000 downloads and a high app-store rating. Chaos Theory’s work never disappoints; their speed, not to mention the quality of their products, are phenomenal. They’ll continue to be an invaluable partner that the client can rely on.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the director of Lazy Giant Games and the former director of ElApps. We were a builder of mobile app games that entered the market at the start of 2017.  

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Chaos Theory?

    I initially approached Chaos Theory to build a mobile word game. Since then, we’ve produced several game apps together.

    SOLUTION

    What was the scope of their involvement?

    I approached Chaos Theory with my idea, and they gave me their own sights. They produced a document that outlined their execution plan, and we decided to roll with it. They’ve continued to partner with me to produce several mobile games. We use Unity 3D as our primary engine to create the games.

    What is the team composition?

    My main points of contact were Nico (Executive Director, Chaos Theory Games) and James (Managing Director, Chaos Theory Games), but I suspect the entire team consisted of 6–10 people.

    How did you come to work with Chaos Theory?

    I’d originally worked with overseas developers who provided services at a much lower cost but had quickly become unsatisfied with the poor quality of their work. I decided to look for local developers in Sydney.

    I found a college for developers and attended an open day at this school. I spoke to a veteran teacher there who suggested three companies. Chaos Theory was among them, so I reached out and spoke to James over the phone.

    How much have you invested with them?

    I’ve spent around $90,000 so far.

    What is the status of this engagement?

    I engaged them in January 2017, and it’s an ongoing partnership.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    The quality of Chaos Theory’s work is truly amazing. One of our apps—called Owls and Vowels—boasts 20,000 downloads and a 4.7-star starting. In addition to their technical know-how, their prompt delivery is also stellar. They hold themselves to a very high standard to ensure the best quality.

    How did perform from a project management standpoint?

    They always abided by their deadlines to deliver on time. They stuck with all their promises; they never compromised quality or took shortcuts. I have nothing but positive feedback in that respect.

    What did you find most impressive about them?

    I found their professionalism, their willingness to help, and the quality of their work to all be distinguishing factors. I’ve worked with several other developers, but Chaos Theory blows them out of the water.

    Are there any areas they could improve?

    While it’s a very minor issue, I’m impatient sometimes and am looking for an instant email response. In the light of demanding requirements, I’d appreciate that, but other than that the engagement has been perfect.

    Do you have any advice for potential customers?

    Engage them. Give them all your ideas, even if you think they’re silly. They’ll have a way to make it happen.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer