What evidence can you share that demonstrates the impact of the engagement?
We’ve had quite a few customers that have called or come in because they saw the ad. For some, the ad was their first touch. For others, they had heard of us before but needed an extra touch.
The ad was great. We’re very pleased with how professional it was. It made us look really great, and probably bigger and more impressive than we are. I’ve even had friends that have seen the ad call me up to tell me how impressive it is.
How did Cerberus Agency perform from a project management standpoint?
We mostly communicate via email but have also had several in-person meetings and phone conversations. I get messages from different members of their development team. After every meeting, I get a memo from them outlining the key points from the meeting, to which I can respond and confirm.
At the beginning, they sent me a scope of work and a fully itemized quote. The quote was appropriate. We went back and forth on the scope of work to make sure it included everything I wanted and that I understood what they were going to do. As they progressed through the project, they kept me informed. They always respond to me in a timely manner which is hugely important. They’ve been outstanding on the management side.
When we started, I didn’t give them a timeline. I had wanted to get my ad into the April edition of a specific publication but never communicated that to them. When they presented the ad to me in March, I asked if they could make it happen. They only had three or four days including two weekend days to do so. They had the concept ready but had to make tweaks and finalize it. They worked very hard on short notice and made it happen. I was very impressed and pleased.
What did you find most impressive about them?
Their entire team handled every aspect highly professionally. I didn’t feel that there was anything lacking, from the art direction to the copy to the management side. The team works together and communicates to get you the product that you need. I couldn’t be more impressed with them.
Are there any areas they could improve?
I don’t think so. Anything that I wanted to be done differently, when I talked to them about it, I realized once they explained it to me that the way they were doing something was actually better. I couldn’t be more satisfied.
Do you have any advice for potential customers?
I would say, do it. I don't think there's any aspect that they didn't perform really well. While their services aren’t cheap, I’ve seen really horrible advertising over the years and Cerberus are an incredible value. They’re honest, clear, and they communicate promptly. Hire them.