What evidence can you share that demonstrates the impact of the engagement?
They gave us an initial analysis of our standing, the positioning of our competitors, and general market trends. That set the tone for what we needed to do, and we got regular updates on the progress. CEEK put some benchmarks against us.
The owner of our company is very entrepreneurial and forward-thinking, but he doesn’t have a full understanding of technology. A lot went over his head, so having it broken down into layman’s terms made it much easier.
How did CEEK perform from a project management standpoint?
Half of our business is project management, so we know what to look for when we’re dealing with companies that provide that service. CEEK was strong and gave us several options for communication methods. For concepts that needed to be discussed and explained, we used video calls, screen shares, and so on. They provided trackers and really detailed the process from start to finish.
What did you find most impressive about them?
Often times, people listen in order to respond rather than listening in order to hear. We explained what we needed for this project to be efficient and cost-effective, and CEEK heard that. They have their processes and procedures, but they tailored those to what we needed.
Are there any areas they could improve?
I believe everything can be improved upon. CEEK is UK-based and we’re in New York, so at times, it was difficult to coordinate schedules. I’m really splitting hairs, and it’s partly on us for working with a UK-based company. I really enjoyed the experience.
Do you have any advice for future clients of theirs?
This is in general, not specific to CEEK: even if you don't understand the digital marketing world, you should still know what you want to get out of the engagement. Even if your initial desire isn’t something that CEEK can deliver, or isn't necessarily appropriate for digital marketing, you need to look at your overall goals. These can be anything, including just wanting to have social media channels and run monthly campaigns.
CEEK will run with it, so if you come to them clear-minded and focused, it’ll expedite the delivery. If you don’t know what you want, CEEK also has the ability to talk at a very high level. They certainly educated me a lot. I’m not going to say I’m an expert in that world, but I know 200% more than when I started. I’ve read articles and I’ve listened to podcasts, so I understand what they’re saying. Before, I’d spend the whole time googling and taking notes.