Catalyst Public Relations

BACKGROUND

Please describe your company and your position there.

Malarvishi Pandian, AVP, Digital Marketing & Corporate Communications - CADD Centre. A global network of skill development training centers, CADD Centre Training Services is the training arm of the 30-year-old CADD Centre Group, head quartered at Chennai, India.

Founded in the year 1988, we have grown today as Asia's biggest network of skill training provider in Computer Aided Design (CAD), Computer Aided Engineering (CAE), and Project Management. We host a wide array of courses, certifications, placement assistance and career planning tools to help students get the most from their education.

Under the guidance of renowned administrators, directors, and faculty, CADD Centre Training Services recently marked its 30 years of excellence. We have also proudly crossed milestones having over 1000+ franchise outlets across 30+ countries during this time span. We have nurtured careers of over 1.5 million engineers, graphic designers, and management professionals each touching heights across the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst Public Relations, and what were your goals?

We hired Catalyst PR’s service for an online press release dissemination as well as to get our news covered in local print media. Aim was to create more visibility about the new product in the digital print media.

SOLUTION

How did you select this vendor?

Was referred by a local journalist.

Describe the scope of their work in detail, including any steps and the final deliverables.

The press release dissemination was about our new product launch - its a new software training program combined with both concepts and soft tool skills.

How many people from the vendor's team worked with you, and what were their positions?

4 member team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Got wide coverage in more than 100 online and 20 print media.

Describe their project management style, including communication tools and timeliness.

Was very effective and satisfactory. Very prompt in responding to queries and information sharing.

What did you find most impressive or unique about this company?

Catalyst PR properly guided us and they stood by their commitment in deliverables and output. They are transparent and walk the talk. Most importantly its result based costing which is viable.

Are there any areas for improvement or something they could have done differently?

They are quite strong in South India alone; it will good if they can branch out to other territories and offer a nationwide service.

BACKGROUND

Please describe your company and your position there.

I am the Founder & CEO of Bricks Communications. We are a Chennai-based Advertising & Marketing Consulting Firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst Public Relations?

We wanted to profile our Founder and organization in media through a series of media interviews.

What were your goals for this project?

To position our Founder as a thought leader in the industry.

SOLUTION

How did you select Catalyst Public Relations?

We had a working relationship earlier with Catalyst PR, for some of our clients.

Describe the scope of their work in detail.

To have interviews on prominent industry magazines, portals and electronic media.

What was the team composition?

2 persons

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Got Interviews on Kalaignar TV and Valarthozhil.

How effective was the workflow between your team and theirs?

Catalyst PR understands and works based on our requirements, which results in a flawless workflow.

What did you find most impressive about this company?

Catalyst PR worked on a delivery-based costing model which made it more comfortable to work with. Moreover, there is transparency in their dealings.

Are there any areas for improvement?

Yes. We need to give more news-worthy content to Catalyst PR to get good coverage in the future.