Video Production for Consulting & Management Firm
- Video Production
- $10,000 to $49,999
- Sep. 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The team got the job done, and it went better than I expected."
- Consulting
- Quebec, Canada
- 1-10 Employees
- Phone Interview
- Verified
Cat Around Films has been hired by a consultancy and management firm to provide video production services. The company handles everything from pre-production to post-production.
The client has experienced better results than anticipated, all thanks to the hard work of Cat Around Films. The team is professional, highly responsive, and works hard to ensure the schedule and deliverables are clear and well-defined.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the president of Crawford Group. We're a consultancy and management firm that specializes in strategic solutions. Our primary goal is to assist both individuals and organizations in enhancing their business performance.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cat Around Films?
I hired Cat Around Films to produce a series of training and scalable videos I could use in my business.
SOLUTION
What was the scope of their involvement?
I collaborated with the Cat Around Films team to explore more effective ways of distributing and expanding upon my proprietary ideas, such as my business morals and focused approach.
At our company, we have a particular approach and protocol for conducting business that we impart to our clients. We've discovered that using videos is an effective method to introduce these concepts beforehand. This enables us to share our ideas even before we meet with the teams in their offices.
Making change happen in an organization requires significant effort, but ensuring that others comprehend your perspective and goals can accelerate the process. It also helps those considering hiring us to understand our abilities and interests, which can enhance our sales pipeline. Ultimately, it ensures that potential customers are genuinely interested in our offerings when we meet with them.
For this project, Justin (Co-Founder) and his team were great at speech writing, storytelling, and content generation for the videos. Not only did they film us, but they also assisted us in creating the message, which was highly beneficial.
Cat Around Films handled all aspects of the project internally. The team managed the pre-production and scriptwriting while paying attention to my objectives, and making adjustments as necessary.
The team produced a multiangle, talking head video with a beautiful background. They added additional information, overlays, and cutaways throughout the video to show dynamic images. I didn't have to make any decisions as the creators managed everything.
They filmed the video at their office, with a studio set up with teleprompters, videos, and audio equipment. The whole process was seamless and enjoyable. Although they offered to film at a different location, I preferred to use their studio space as it offered more options for filming. They have a beautiful area with a lot of natural light.
Furthermore, the Cat Around Films team also handled video editing and audio mixing, which I valued because I preferred not to outsource to a third party due to privacy concerns. I provided feedback, and we collaborated to fine-tune certain aspects.
What is the team composition?
Justin is my main point of contact. On this project, I also worked with Mike (Co-Founder) and two videographers, who ensured the setup was accurate. One person took care of the filming during the sessions.
How did you come to work with Cat Around Films?
Cat Around Films came highly recommended by a few people. People I trust said the team was consistent, reliable, trustworthy, and got the job done, but they also did it well. Moreover, they care about the work.
I was looking for someone with more of a history. Cat Around Films has been in operation for several years and is well known in the Montreal market and beyond. Their influence has spread, and they have received no negative feedback, which is rare in today's world. I have also observed their innovative work in the real estate industry.
How much have you invested in them?
I've invested about $18,000–$20,000 CAD (approximately $13,600–$15,100 USD).
What is the status of this engagement?
The project began in September 2022, and it's ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We're currently pushing the videos out to our clients as part of the service they pay for. The videos are private, and intellectual property content of my company. We're seeing much more traction than I expected, and I'm pleasantly surprised. It's incredibly beneficial to be able to share my face, words, and ideas, along with those of my company, without physically attending events or meeting clients face-to-face. This allows me to increase my reach to a wider geographic area and distribute information through various channels, which is tremendously helpful.
Cat Around Films' guidance and work have been hugely valuable because they've reduced the time commitment I have to take out of my day to help produce the marketing content and the actual training programs. We now have an excellent video that we can send out indefinitely instead of constantly having to do it repeatedly.
It usually takes a lot of time to develop a sincere interest in a consulting service. People typically need to have an inordinate amount of trust in you as an individual, or they need to believe in the mission you are trying to achieve and how you want to add value to companies that aren't your own. Justin and Cat Around Films helped me clarify the mission. They put it into a concrete video that elaborated on my thesis, how I do business, the added value, and other elements. Although I don't have a direct KPI for measuring the success, there has been a substantial reputational increase. People acknowledge me more as an industry subject matter expert in my field. That has added a stamp of professionalism and quality to the underlying service that I provide.
From my observation, individuals with access to the videos move faster toward signing a contract, resulting in a shorter client generation process for me.
I'm considering making some of these videos and lessons exclusive to paying members. It could become an online course for those who enroll, presenting a new potential vertical to capitalize on.
As the ROI and the project continue, I look forward to doing a series of videos with Justin and the team. It's nice not to have to do all of it myself. I know I can call them and tell them about what I want to do, and they'll pitch ideas back to me about what sounds interesting and what we can focus on.
How did Cat Around Films perform from a project management standpoint?
During the video production, the Cat Around Films team was very proactive. If I didn't respond promptly, they would follow up with me to ensure the project was progressing.
The communication flowed naturally, and their urgency motivated me to act quickly. By avoiding delays, we were able to complete the first series of videos in a short amount of time. The team at Cat Around Films was dedicated to finishing the job. Unlike some suppliers who can easily brush you off, they prioritized and attended to our needs.
We utilized a project management platform where the team posted the initial story ideas, the framing they were talking about, and the inversions of the script, allowing me to have a live update of what was going on. We could tweak from there and determine our filming dates and time commitments. They also kindly prompted me when I was late in replying with comments.
We primarily communicated through phone and in-person meetings for the coordination of the project.
What did you find most impressive about them?
The team got the job done, and it went better than I expected. I genuinely don't have any complaints. I got more value than what I was paying for.
My main takeaway is not just Cat Around Films' ability to film what I tell them to but to help me craft a story that tells a better message than I originally planned. They aren't afraid of diving into it, and ensure my company is highlighted in the best possible way.
I'm impressed with the level of clarity that Cat Around Films provides regarding their deliverables. They clarify everything upfront and follow through with everything they promise to deliver. When the bill comes, there aren't any surprises. This level of clarity and communication gives me confidence in their services. I'm also so impressed by their professionalism which is why I reached out to leave a review for the team. They truly deserve the recognition.
Are there any areas they could improve?
I'm delighted with the outcome. I'm trying to think of a negative, but it's been an effortless engagement. The team listens, improves, and produces the content. Cat Around Films has done everything I have asked for.
They are the type of company that needs to be out there. Working with them makes my life easier for an extremely appropriate cost.
Do you have any advice for potential customers?
Instead of just considering them as videographers, view them as individuals who will assist in narrating your story and communicating your message. Approach the collaboration with an open mindset and be receptive to their recommendations.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS