CASANEGRA

BACKGROUND

Please describe your company and position.

 I am the Founder of a hospitality & leisure company 

Describe what your company does in a single sentence.

We are a creative dining concept that uses cultural storytelling and unique experiences to turn diners into brand enthusiasts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CASANEGRA to accomplish?

• Develop a distinctive brand identity and strategy that connects authentically with culture.
• Design bold creative assets and experiences that differentiate us from competitors
• Leverage culture-driven strategy and AI-powered insights to build a distinctive brand identity.

SOLUTION

How did you find CASANEGRA?

• Online Search
• Referral

Why did you select CASANEGRA over others?

Great culture fit

How many teammates from CASANEGRA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CASANEGRA worked with us to define a culture-powered brand strategy and redesign our visual identity in a way that authentically connects with our audience. The scope of work included brand positioning workshops, development of creative concepts, and the production of disruptive design assets. They also incorporated AI-driven insights and tools to refine our customer research, generate innovative design variations, and personalize campaign messaging. Key deliverables included a comprehensive brand strategy document, a refreshed visual identity, creative content for digital and experiential campaigns, and AI-enhanced guidelines to support future growth and consistency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across several areas. Our brand awareness increased by 40% on social platforms within the first three months, and engagement rates on campaign content grew by 55% compared to previous benchmarks. Customer sentiment analysis, powered by AI tools, showed a 30% uplift in positive brand associations. Additionally, the new brand identity and creative assets helped us achieve a 25% increase in repeat customer visits and a stronger sense of community loyalty around the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CASANEGRA’s project management was excellent. They delivered all milestones on time and were highly responsive to our evolving needs throughout the process. Their team maintained clear communication, adapted quickly when adjustments were required, and proactively used AI tools to streamline creative iterations and accelerate decision-making. The workflow was well-structured and collaborative, which gave us confidence that the project was moving forward smoothly and aligned with our goals.

What was your primary form of communication with CASANEGRA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about CASANEGRA was their ability to seamlessly blend cultural insight with cutting-edge creativity and AI-driven innovation. Unlike many agencies, they don’t just follow trends — they create them, designing strategies and experiences that feel truly original and impactful. Yasmina’s leadership and personal dedication made the process feel both highly professional and deeply collaborative, which gave us a unique sense of trust and partnership. Their mix of bold creative vision and innovative use of AI is what makes them unlike any other consultancy we’ve worked with.

Are there any areas for improvement or something CASANEGRA could have done differently?

We did not find any areas for improvement — the CASANEGRA team exceeded our expectations in every aspect