Casa Media

BACKGROUND

Please describe your company and position.

I am a Department VP at Loop Industries

Describe what your company does in a single sentence.

Loop Industries is a clean technology company whose mission is to accelerate a circular plastics economy by manufacturing 100% recycled PET plastic and polyester fiber

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casa Media to accomplish?

• Increase engagement and followers through strategic management of social media content and planning
• Generate brand awareness

SOLUTION

How did you find Casa Media?

Referral

Why did you select Casa Media over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Casa Media’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Maximize Loop Industries' presence on digital platforms by creating and executing digital campaigns, creating ongoing content and managing all social accounts. Key deliverables:

• Optimize social media accounts
• Develop content and campaigns to build audiences and increase engagement
• Oversee community management
• Create and schedule content for all social media platforms
• Monitor and analyze data/trends to propose strategies for future campaigns
• Provide monthly performance reports to gain insights and identify areas for improvement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of followers
• Level of engagement
• Quality of content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Casa team is a strong, strategic and cohesive team. The team is very responsive and make themselves available whenever I needed them. They are very agile and can adapt to changing priorities and they have a high commitment to delivering on time always.

What was your primary form of communication with Casa Media?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Casa is a very strategic and creative agency. Their content is hyper creative and always on point, and they have strong strategic intent behind their planning and recommendations. They know how to make your content stand out and capture the attention of your audience by creating compelling content that combines the perfect mix of visuals, messaging and copy tailored to your brand.

Are there any areas for improvement or something Casa Media could have done differently?

None, they rise to any challenges and are very proactive in managing and optimizing our accounts wherever possible.

BACKGROUND

Please describe your company and your position there.

I am the Director of Operations for an online apparel company called TROOP. We offer core, versatile, sustainable wardrobe staples that you can look great in and feel great about.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SH1FT?

We needed someone to manage our social media accounts for us, from handling our posting schedule to responding to customer comments. Our goal was to increase our following and engagement on Instagram and Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with a company who matched our project brief with SH1FT. As soon as the team presented their marketing plan to us and were as excited about the new brand as we were, I knew it would be a good fit.

Describe the project in detail and walk through the stages of the project.

After the initial kick-off meeting, they asked us to provide them with all necessary assets for making our posts including images, tone of voice, fonts, colors etc.. They then suggested a few different looks and feels for the feed and once approved created a posting schedule, wrote the captions, and engaged with followers. They used Sked Social to organize their posts which helped our team have oversight on all the posts.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with their CEO and their CCO. They also had a social media manager assisting on the insights.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our IG started from zero and now has 240 followers and 40 posts. Our FB page has 227 likes and 245 followers, and have reached over 20,000 people and had over 1,000 engagements.

How effective was the workflow between your team and theirs?

We used Slack to communicate daily. We started to have regular meetings to discuss ideas/performance/strategies for continued growth. They would also send weekly reports summarizing high level insights.

What did you find most impressive or unique about this company?

I was impressed with the amount of passion the people we were working with demonstrated towards our brand and vision. They truly felt like an extension of our team and that allowed us to trust them with our accounts.

Are there any areas for improvement or something they could have done differently?

We made a couple small detail comments about words being hidden by logos on posts or french versions of english words (colour vs color), but each time they were quick and timely to resolve.

BACKGROUND

Please describe your company and your position there.

I am the founder of Socialmediahouse.to We offer marketing training and consulting to small businesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SH1FT?

We were looking for some consulting around how to scale eCommerce advertising. This is not a typical project for our team.

What were your goals for this project?

Gain some base knowledge around how to scale our existing campaigns

SOLUTION

How did you select this vendor?

I was aware of the company based on my online interactions and previous content they had put online

Describe the scope of their work in detail.

a 1 hour video consulting call where we completed a detailed breakdown of my existing campaigns and found opportunities to improve.

What was the team composition?

One-on-one

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to improve the ROI on the campaign by 200%

How effective was the workflow between your team and theirs?

Really good experience. They were super knowledgeable and made the deliverable super straightforward.

What did you find most impressive about this company?

Their extensive marketing knowledge impressed us.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

PM leading the product team for a real estate app mandate. Our company focuses on producing delightful digital experiences for industry leaders. Our mandate was to build and market to effectively ensure traction when launching our product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SH1FT?

Being a design and tech based team, we collaborated with SH1FT to ensure the conversion efficiency of our ads, articles and content as a whole.

What were your goals for this project?

Ensure excellent conversion rates on all ads and articles promoted.

SOLUTION

How did you select this vendor?

Reference from a work partner.

Describe the scope of their work in detail.

The scope was to analyze, strategize and implement a conversion startegy for our marketing assets during a digital product launch. Marketing assets we're mostly social media ads on popular platforms and articles on Medium and the client's own blog.

What was the team composition?

2x content strategists + 1x project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our UX designers were impressed by SH1FT's abilities to translate our needs into conversion funnel solutions. Articles and ads had a perfect balance of conversion components to content — of course this translated into a great launch and a top 10% global conversion level compared to our previous launches.

How effective was the workflow between your team and theirs?

Our workflow was very effficient as we are both teams rooted in new technology. We are always connected, we use similar tools and collaborating on Jira was a breeze.

What did you find most impressive about this company?

Their communication skills and ability to break down marketing concepts to any stakeholder is why we trust SH1FT so much. Having a great strategy doesn't mean much if you can't communicate it.

Are there any areas for improvement?

Project was too short for my team to say.

BACKGROUND

Please describe your company and your position there.

We specialize in high-tech art installations and performances using cutting edge digital and technological equipment. I do lead the team and I am the main author for all projects. We systematically collaborate with university labs and researchers, and we diffuse our work in several countries on four continents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SH1FT?

SH1FT was in charge of of promoting and diffusing the info concerning a major art installation that took place in one of the main French monuments, namely the Château de Chambord, second largest French castle after Versailles and a highly known tourist destination (more than one million visitors a year).

What were your goals for this project?

- To maximize the visibility of the project on a range of social medias

- To reach a European audience that would not otherwise have been aware of the project

- To increase the number of visitors on site

- To help people understand the different layers of a complex project - To improve brand image

SOLUTION

How did you select this vendor?

- Through reference by another firm that was fully satisfied with their work

Describe the scope of their work in detail.

• Creation and promotion of a Facebook event;

• Creation of four promotional posters adapted to social media;

• Hashtag research;

• Organic reach optimization (Facebook and Instagram);

• Social media posting and community management;

• Social media advertising

What was the team composition?

I worked with the two co-founders of the firm, with whom I communicated on an almost daily basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Advertising reach : 46 473

• Impressions : 55 620

• Video views : 11 984

• Number of answers of the event : 159

• Average number of likes on the ads : 672

• Engagement rate : 32% (very high !)

Very impressive numbers for a projet of such a scope/duration !

How effective was the workflow between your team and theirs?

Very efficient and fluid workflow. They're fully transparent, efficient, and responsive with their communications.

What did you find most impressive about this company?

Reactivity, professionalism, determination and involvement. Very impressive fo such a young company.

Are there any areas for improvement?

Everything went smoothly, keep going ! We are looking forward to a next collaboration.

BACKGROUND

Please describe your company and your position there.

Position: Operations director Company: Zoofest is a comedy festival operating during 18 days across downtown Montreal. We produce over 150 bilingual shows and for the last 11 years have brought forward the next generations of comedians. Zoofest has over 130 000 festival goers every year and is a property of the Just for Laughs Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SHIFT AGENCY?

We were looking to create a stronger positionning of the festival online through all platforms and create strong online presence.

What were your goals for this project?

Shift agency was hired to produce a campaign:

• Improving our SEO and SEM
• create social media marketing campaigns to imprive the festival positionning, increase online pass and ticket sales,generate ad-click, create backlinks, article sourcing, analyse keywords, create wikipedia, Google My business, Bing, and over all optimize our visibility on the internet.

SOLUTION

How did you select this vendor?

As part of our mission, Zoofest celebrates up and coming talent by doing business with young firms. Shift's website showed flexibility, thoughrough comprehension of the entertainment market and the fleeting festival shell life. They interacted and consumed social media like our target audience, which made them symbiotic to our operations and goals.

Describe the scope of their work in detail.

We held a number of meeting to allow them to understand the nature of the tasks at hand. they took time to study the festival, our interactions with our customers and our calendar of actions. Never hesitated to ask questions and respected both budgets and deadlines without any problems. they were invested and brainstormed with us and our interns whenever they could.

Their ideas were considered and often extended into other departments, creating synergy and fluidity in our marketing strategy. They would receive their tasks, produce the calendar, content, review with us the component, and post. All was moved forward accordingly in using the communication channels properly.

What was the team composition?

A team of three: web developer, social marketing, and a video producer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Improvement of the bounce rate: 77% Total sessions: 183 000 Traffic by social media marketing was at an all time high of 50%

How effective was the workflow between your team and theirs?

Very efficient. Communication was 100% open between all members, at all times and common work tools were set in place quickly to keep everyone updated.

What did you find most impressive about this company?

The flexibility, the ease to work with them. Their availability, joie de vivre and eagerness to improve upon their work sets them apart.

Are there any areas for improvement?

Shift is acquiring skills year-long and are very adaptive to our reality.

BACKGROUND

Please describe your company and position.

I am the Cofounder and Vice-President of Devloc Immobilier

Describe what your company does in a single sentence.

Delvoc is a real estate rental agency based in Montreal and surroundings

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casa Media to accomplish?

Creation of the website

SOLUTION

How did you find Casa Media?

Online Search

Why did you select Casa Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Casa Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Casa media has completely redesigned our website. They redefined our colors and brought a modern and refined touch. They worked on our sentences and words used in order to be easily found on search sites

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was recently completed, but at first glance, all our customers, employees and consumers are satisfied and pleasantly surprised with the result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Casa Media team delivered the projects on time. The adjustments to our requirements were carried out quickly and seamlessly.

What was your primary form of communication with Casa Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Young, dynamic, fast, creative, understand their client's needs, responsiveness, rigorous follow-up,

Are there any areas for improvement or something Casa Media could have done differently?

Be careful of careless errors like uppercase, lowercase, but all this is very easily corrected

BACKGROUND

Please describe your company and position.

I am the President of Devloc Immobilier

Describe what your company does in a single sentence.

We are a rental agency that provide landlords a full and complete rental service for their units

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Casa Media to accomplish?

• Redecorate our Website

SOLUTION

How did you find Casa Media?

• Online Search
• Referral

Why did you select Casa Media over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Casa Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to put our current website to the trash and start all over again. They designed everything from scratch. We have a total of 5 pages on our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

None, it is only an informational website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, that in fact responded to all our needs.

What was your primary form of communication with Casa Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Creativity and flexibility

Are there any areas for improvement or something Casa Media could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

Finance services, I am head of client communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casa Media, and what were your goals?

A complete revamp of our website design, including a new section, and management

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and found their SEO was good. They were very dedicated from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project included designing a strategic layout from a conversions perspective, graphic design, web programming, including CMS and custom coding, and regular meetings for review and updates.

How many people from the vendor's team worked with you, and what were their positions?

Dorian was our point of contact throughout eh entire process; we also worked with a designer and two web developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website is modern and well-structured. We were able to launch new content very quickly, and we are constantly improving it, making it a live project.

Describe their project management style, including communication tools and timeliness.

Dorian and his team have been very professional, creative and dedicated. They operate virtually like another member of our team, supporting our strategy with original and well-thought-out ideas.

What did you find most impressive or unique about this company?

Excellent communication and accompaniment with the client. Their style feels personal and efficient.

Are there any areas for improvement or something they could have done differently?

There is space for improvement in terms of follow-up and structure. Overall very satisfied.

BACKGROUND

Please describe your company and your position there.

Tv show

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SH1FT?

Digital marketing

What were your goals for this project?

Increase visibility

SOLUTION

How did you select SH1FT?

We chose them for their professionalism, results, services, and availability.

Describe the scope of their work in detail.

Increase all de digital marketing visibility

What was the team composition?

Only talk to 2 guys, I don’t know how many were behind

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Views increase rapidly

How effective was the workflow between your team and theirs?

Very good

What did you find most impressive about this company?

Results

Are there any areas for improvement?

Always but not a big deal