A UI/UX design and development firm
Cartoon Mango is a multidisciplinary design and development studio specialising in UI, visual communication, branding, motion design, web and mobile app development and virtual reality. Since our inception in 2014, we have provided carefully crafted experiences for the end-user and have helped brands grow by being closely involved in each phase of a project. As a young organization, we strive to exceed client expectations to achieve high standards of excellence through strategic planning and execution.
Focus
Portfolio
BCCI, Amnesty International India, Reliance Jio, Cleartrip, JustRide
Habits
This app helps users reverse their diabesity through a 12-week in-app training program. Along with informing the users how they can improve their health. This app also lets users track their food intake, glucose levels, activity, etc. They are currently rolling out the redesigned UI and UX in phases. A meticulous system was designed such that it was capable to motivate the users to keep their diabetes in control using this app.
globalsportscommerce.com
Global Sports Commerce is conglomerate of various sporting related services. They conceptualize, develop and promote next-generation technologies, that explore and deliver innovative commercial solutions for global sports stakeholders. We did the UI/UX and Responsive website development for them.
Official IPL Fantasy League
IPL Fantasy league is owned by IPL where users draft virtual squads from the pool of real-world players made available for selection by the BCCI (The Board of Control for Cricket in India (BCCI)) on the Web Portal and the format of the Game.
Reviews
the project
Web Design & Development for Sports Company
“Our collaboration was natural because they grasped what we wanted, then quickly put it into action.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the chief strategy officer of Global Sports Commerce, or GSC, which is a sports technology conglomerate. Our headquarters is based in Singapore, and we currently have around 400 employees, and global offices in 15 countries. We provide sponsorship solutions and services for rights holders in the sports industry, including federations, sports leagues, teams, and even athletes. We provide technology services which clients use throughout events, and we also have sponsorship sales, as well as consulting companies.
What challenge were you trying to address with Cartoon Mango?
We wanted to build a state of the art and unique corporate website. We have other auxiliary companies that have been in the business for more than a decade, but GSC was formed in 2014 as a parent entity.
We wanted to spread awareness within the market to people who are starting to look online for the information and services we provide. Our goal was to justify all of our services, while building a robust, comprehensive, and futuristic website.
What was the scope of their involvement?
Cartoon Mango helped us develop the website from scratch. We had certain ideas about how we wanted to convey our information, but it was very much a collaborative process. Cartoon Mango provided the design, and we went through several iterations before we finalized what is currently on the website.
The first section of our website displays information about our global offices and their locations, which is something we wanted to portray upfront due to being a company that provides worldwide services. Cartoon Mango was able to come up with a slightly innovative concept to show this information. We really wanted to demonstrate an interconnectivity between regions as a technology company. Basically, we wanted to showcase how all 12 of the companies under GSC are connected within the GSC universe. Cartoon Mango created unique features to facilitate communication with potential customers, including showcasing what each company’s technologies provides for us.
We are continuing to engage with their team for a couple of other auxiliary companies as well. They’re helping put together websites, as well as helping us build dashboards for some of our other technology companies. We started off with the GSC website, which has since flourished into more projects where we work very closely with their team.
How did you come to work with Cartoon Mango?
We were introduced to Cartoon Mango through our company’s promoter, and then we began engaging with them to build our primary website.
How much have you invested in them?
We’ve spent between $8,000–$10,000.
What is the status of this engagement?
We started working together in April 2016, and the bulk of the work was completed within approximately 3 months. The work is ongoing, and at this time, the engagement has flourished into additional projects.
What evidence can you share that demonstrates the impact of the engagement?
Potential clients, as well as those who have come on board, have commended us for the unique design of our website. We weren’t trying to build a complex design, but rather a representation of what we stand for as a company.
We've had some queries coming in from the website. The nature of our business is usually built through relationships first, and then after meeting people, they visit our website to check out our services.
How did Cartoon Mango perform from a project management standpoint?
They did a great job. We mostly communicate through email, but we also use InVision for sharing project files. The fact that we have continued to work with them and given them more responsibility is a definite sign of their value.
Cartoon Mango takes care of any requested changes in a matter of hours. We’ve been very happy with their service, and they continue to provide maintenance for the website. Overall, the experience has been great.
What did you find most impressive about them?
Their most impressive ability is being able work with us in terms of our thought process, then translating this into the design. Our collaboration was natural because they grasped what we wanted, then quickly put it into action. It has been a seamless partnership.
Are there any areas they could improve?
It would be nice if they had an office closer to us in Chennai, but apart from that, we have absolutely no complaints. We look forward to working more closely with them on future projects.
The new website attracted a variety of clients, many of whom complimented its fresh design and simple layout. Cartoon Mango's fluid communication and quick turnarounds built a valuable long-term relationship. The agency excelled at turning complex ideas into workable solutions.