What was the scope of their involvement?
Early on in the process, Cardwell Creative compiled user profiles to fine-tune our redesign strategy. They took the time to understand our company and who we were trying to attract with our new website. We'd been using an ineffective, haphazard method internally. Cardwell Creative planned a measured and organized approach that gears our content toward our ideal user base. As it turned out, job seekers are better to pursue than just anyone in the engineering industry.
After creating designs for a new WordPress site, the team implemented them on the development side. I had hand-coded our old site from scratch and was excited to have a better platform with a CMS in place for easy maintenance moving forward. Most notably, they made was making our website mobile friendly. The previous version hadn’t been at all, and we lacked the resources to improve it in-house. As a mobile-first platform, it actually looks better on a phone than a desktop.
What is the team composition?
I interacted with 3-4 people at Cardwell Creative, but the president was always my main point of contact.
How did you come to work with Cardwell Creative?
We found them through one of our employees who knew Duane (President, Cardwell Creative) from college. We were soliciting firms for proposals and put them into consideration. Cardwell Creative blew everyone out of the water in terms of likability and personability. Based on their approach, they really seemed to know what they were doing.
How much have you invested with them?
We spent about $60,000 on their services.
What is the status of this engagement?
We started working together in February 2017, and our collaboration just ended in June 2018.