Canvas Media EG

BACKGROUND

Please describe your company and position.

I am the Sales manager of The address investment

Describe what your company does in a single sentence.

Real estate 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canvas Media EG to accomplish?

• Generate high-quality, qualified leads for premium real estate projects like Jirian and O West to increase sales closing rates.

SOLUTION

How did you find Canvas Media EG?

Online Search

Why did you select Canvas Media EG over others?

• Good value for cost
• Referred to me

How many teammates from Canvas Media EG were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I previously worked with The Address Investment, one of Egypt's leading real estate brokerage firms, and partnered with Canvas Media EG on multiple high-stakes lead generation campaigns. We collaborated on promoting major projects such as Jirian and O West, and the results consistently exceeded our expectations.

Unlike other agencies that focus on volume, Canvas Media focuses on quality. The leads we received were highly qualified and had a genuine intent to purchase, which significantly improved our sales team's closing rate.

Their technical setup and tracking accuracy gave us clear visibility on our ROI. If you are looking for a partner who understands performance marketing and drives real revenue, especially in the competitive real estate sector, I highly recommend them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most significant outcome was the dramatic improvement in lead quality. We saw a noticeable increase in our conversion rates (lead-to-deal) for key projects like Jirian and O West.

Canvas Media didn't just bring traffic; they brought qualified prospects with genuine buying intent. This directly lowered our Cost Per Acquisition (CPA) and maximized our ROI. Their accurate tracking system also gave us full visibility into which channels were driving the most revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent. They act more like an extension of our internal team rather than just an external agency. Communication was seamless and responsive, ensuring we were always aligned on campaign performance.

They are very organized regarding deadlines; campaigns were always launched on time. What I appreciate most is their proactive approach—they don't just wait for instructions; they constantly propose data-driven optimizations to improve results.

What was your primary form of communication with Canvas Media EG?

Email or Messaging App

What did you find most impressive or unique about this company?

Unquestionably, their technical depth and data infrastructure. Most agencies focus only on creatives or ad spend, but Canvas Media builds a robust tracking ecosystem (Server-Side tracking, CAPI) that ensures every penny is accounted for.

This technical precision allowed them to target high-net-worth individuals accurately, which is crucial in the Real Estate market. They combine engineering-level analytics with marketing strategy, which is a rare find in the region.

Are there any areas for improvement or something Canvas Media EG could have done differently?

I don't think so