What evidence can you share that demonstrates the impact of the engagement?
Our PDP conversion rate has improved. The overall conversion rate, which includes PDP and the cart, has gone from between 2.05%–2.1% to 2.5%–2.7%. We implemented their design for our landing page. Now, the page is performing 14% higher in an engagement, which is a phenomenal score.
How did Canvas perform from a project management standpoint?
We held weekly phone calls to stay on top of the project. Canvas would tell us what they were doing and using. Our team didn’t use any tools such as Jira to check their work.
What did you find most impressive about them?
Canvas was extremely professional and experienced. Their team never appeared stressed in any meetings. When we talked about what was going on at the company and what we needed, they were able to boil our conversations down to action items. I never felt that they were grasping for straws.
Are there any areas they could improve?
It would have been nice to look at their work outside of weekly phone calls on a platform such as Basecamp or Jira.
Do you have any advice for potential customers?
Be open with Canvas about where your company is, what you’re looking for, and what obstacles are present. For us, our obstacle was buy-in from stakeholders. After being open with their team, I was able to get what I needed to communicate the success of the project.