Digital Design & Development Agency

We are a design and development studio. We use design and technology to build products that connect, brands that grow, and companies that succeed.

Services:

  • Strategy
  • UX/UI Design
  • Mobile App Development
  • Website Development
  • Branding
 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
Salt Lake City, UT
headquarters
  • 435 W 400 S Ste 305
    Salt Lake City, UT 84101
    United States

Portfolio

Key clients: 
Apple, Harvard, Progrexion, PacSun, Orca Health, Nuvi, Owlet, Saga Outerwear, Peter Reed

Reviews

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UI/UX & Landing Page Redesign for Online Sneaker Co

"Canvas was extremely professional and experienced."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2018
Project summary: 

Canvas redesigned the UI/UX of a website for a direct to consumer footwear company. The team rebuilt the product description page (PDP), checkout flow, and numerous landing pages.

The Reviewer
 
11-50 Employees
 
Salt Lake City, Utah
Dallan Rees
Dir. Digital Commerce, KURU Footwear
 
Verified
The Review
Feedback summary: 

After implementing the designs Canvas created, conversion rates as well as engagement on the website improved notably. An engaged partner, the team listened actively to develop effective action items. They were a skillful partner, which ensured a successful collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

At the time we were using Canvas, I was the senior product manager of KURU Footwear's website. We're a direct to consumer footwear company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Canvas?

We had serious problems with our PDP, checkout flow, and a couple of other pages on our website. We were looking for a company to help with iconography, graphic design, UI/UX design.

SOLUTION

What was the scope of their involvement?

After assessing our website, Canvas redesigned the UI/UX. Their team developed a prototype, rebuilt our PDP, and redesigned several other landing pages. They also used analytics to test their new designs, which were great.

What is the team composition?

We had a main point of contact who managed a couple of designers that worked on our project. I’m not sure which other teammates supported the project, but Canvas has quite a team.

How did you come to work with Canvas?

We researched the market, but a colleague recommended Canvas. We ended up going with them because their team felt like a good fit.

How much have you invested with them?

We had a budget of about $30,000. 

What is the status of this engagement?

We collaborated on the UI/UX design between April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our PDP conversion rate has improved. The overall conversion rate, which includes PDP and the cart, has gone from between 2.05%–2.1% to 2.5%–2.7%. We implemented their design for our landing page. Now, the page is performing 14% higher in an engagement, which is a phenomenal score.

How did Canvas perform from a project management standpoint?

We held weekly phone calls to stay on top of the project. Canvas would tell us what they were doing and using. Our team didn’t use any tools such as Jira to check their work.

What did you find most impressive about them?

Canvas was extremely professional and experienced. Their team never appeared stressed in any meetings. When we talked about what was going on at the company and what we needed, they were able to boil our conversations down to action items. I never felt that they were grasping for straws.

Are there any areas they could improve?

It would have been nice to look at their work outside of weekly phone calls on a platform such as Basecamp or Jira.

Do you have any advice for potential customers?

Be open with Canvas about where your company is, what you’re looking for, and what obstacles are present. For us, our obstacle was buy-in from stakeholders. After being open with their team, I was able to get what I needed to communicate the success of the project.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Frontend Dev and UX App Dev for Financial Service Firm

“Canvas has done great work, and we plan to work with them on our other projects.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2017 - Ongoing
Project summary: 

Canvas built native iOS and Android versions of an app. They collaborated with the internal team to develop an MVP and now provide updates on a regular basis.

The Reviewer
 
1,001-5,000 Employees
 
Salt Lake City, Utah
Nate Wood
Director of Product Management, Progrexion
 
Verified
The Review
Feedback summary: 

Unlike many other firms, Canvas was invested in the project’s success, frequently asking for feedback and how to provide better service. Their work increased sales and customer tenure while simultaneously reducing calls to the service center.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product management for Progrexion, a financial services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Canvas?

82% of our users were coming to us on mobile devices, and we didn’t have a good mobile solution—our site wasn’t responsive, and the app didn’t work well, so we needed a partner to fix the platforms.

SOLUTION

What was the scope of their involvement?

Our internal dev team opened numerous APIs and web services for Canvas, who could then call and retrieve the data they needed. We had a few wireframes built, but they suggested improvements. They used Swift for the iOS version and Java for Android, iterating with us until we had an MVP. They now do updates, releasing a new version about every three weeks.

What is the team composition? 

We work with the founder and owner, two developers, and a designer.

How did you come to work with Canvas?

We sent out an RFP to agencies that could do both the design and development. We considered about 15 companies, and as we did research and interviews, we chose Canvas.

How much have you invested with them?

We’ve spent around $500,000.

What is the status of this engagement?

We partnered in January 2017, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of them, we were able to increase sales and customer tenure and reduce the number of calls to our service center. We went from six to 12 sales a day and decreased from 1.1 calls per customer per month to .7 calls per customer per month. Canvas has done great work, and we plan to work with them on our other projects.

How did Canvas perform from a project management standpoint?

They’re reliable and keep me updated on project progress. We use Slack to communicate, and they require minimal oversight.

What did you find most impressive about them?

They’re always available whenever we have questions or are looking for feedback. Unlike many other firms, they’re invested in our success and consistently ask what else they can do to meet our goals.

Are there any areas they could improve?

It’d be nice if they had a bigger team so we could utilize more resources more frequently.

Do you have any advice for future clients of theirs?

Be open about project goals and jump right into the partnership. Let them provide input because they’re a smart and talented team.

5.0
Overall Score They're talented, and I hope to keep working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer