Canvas

BACKGROUND

Introduce your business and what you do there.

I work with a health and biotech company as the vice president of 3D engineering. I'm involved in all the content we create, and I play a role in product development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Canvas?

We've worked together for quite a while, and we've faced several challenges together.

SOLUTION

What was the scope of their involvement?

Most recently, we developed unique marketing collateral and branding around some of our product lines. They did several bifolds for us, and they rebranded four different products in unique ways.

They give us advice on our website. Early in our partnership, they did a full redesign of the site. There are several different entry points for potential leads, and we have an easier time sorting those leads through those entry points. Canvas also does UI and UX for our website and for our apps. They went through all the steps to improve our engagement rates.

What is the team composition?

One of our contacts does a lot with design. He really understands our needs, and he distributes his knowledge and guidance down to the other members of the design team. He dictates the process and gives us other ideas. Their owner also helped with the UX.

How did you come to work with Canvas?

We knew one of their main designers, and we've always loved their work. They quickly understood our products and our problems, which is part of the reason we've worked together for so long. They make good suggestions for a variety of needs.

What is the status of this engagement?

We started working together around March 2014, and we have another web redesign in the works. We may shift some of our marketing collateral with them in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We attract more customers, and our branding sets us apart from other agencies that do the same type of service. The web work they do for us brings in more leads and more interest in our software services. We've seen a huge jump in engagement, which is currently three times better than the industry standard.

How did Canvas perform from a project management standpoint?

We use our own internal boards on Trello and Asana, and we also use Google Docs. If they aren't on-site, they look through documents and make comments. If we need to communicate more, we use Slack. They're always very responsive and quick when we need them to be.

What did you find most impressive about them?

Their speed stands out, but the most important thing is their ability to understand our entire company. They give invaluable insight to help us grow as a business.

Are there any areas they could improve?

They do everything we need them to do and more, and I can't think of anything they could do to improve.

Do you have any advice for potential customers?

Walk through everything, and divulge more than you think you need to. They will assimilate everything, and they'll use their knowledge throughout the whole project. They will help you achieve your needs beyond your anticipated goals.

BACKGROUND

Introduce your business and what you do there.

At the time we were using Canvas, I was the senior product manager of KURU Footwear's website. We're a direct to consumer footwear company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Canvas?

We had serious problems with our PDP, checkout flow, and a couple of other pages on our website. We were looking for a company to help with iconography, graphic design, UI/UX design.

SOLUTION

What was the scope of their involvement?

After assessing our website, Canvas redesigned the UI/UX. Their team developed a prototype, rebuilt our PDP, and redesigned several other landing pages. They also used analytics to test their new designs, which were great.

What is the team composition?

We had a main point of contact who managed a couple of designers that worked on our project. I’m not sure which other teammates supported the project, but Canvas has quite a team.

How did you come to work with Canvas?

We researched the market, but a colleague recommended Canvas. We ended up going with them because their team felt like a good fit.

How much have you invested with them?

We had a budget of about $30,000. 

What is the status of this engagement?

We collaborated on the UI/UX design between April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our PDP conversion rate has improved. The overall conversion rate, which includes PDP and the cart, has gone from between 2.05%–2.1% to 2.5%–2.7%. We implemented their design for our landing page. Now, the page is performing 14% higher in an engagement, which is a phenomenal score.

How did Canvas perform from a project management standpoint?

We held weekly phone calls to stay on top of the project. Canvas would tell us what they were doing and using. Our team didn’t use any tools such as Jira to check their work.

What did you find most impressive about them?

Canvas was extremely professional and experienced. Their team never appeared stressed in any meetings. When we talked about what was going on at the company and what we needed, they were able to boil our conversations down to action items. I never felt that they were grasping for straws.

Are there any areas they could improve?

It would have been nice to look at their work outside of weekly phone calls on a platform such as Basecamp or Jira.

Do you have any advice for potential customers?

Be open with Canvas about where your company is, what you’re looking for, and what obstacles are present. For us, our obstacle was buy-in from stakeholders. After being open with their team, I was able to get what I needed to communicate the success of the project.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product management for Progrexion, a financial services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Canvas?

82% of our users were coming to us on mobile devices, and we didn’t have a good mobile solution—our site wasn’t responsive, and the app didn’t work well, so we needed a partner to fix the platforms.

SOLUTION

What was the scope of their involvement?

Our internal dev team opened numerous APIs and web services for Canvas, who could then call and retrieve the data they needed. We had a few wireframes built, but they suggested improvements. They used Swift for the iOS version and Java for Android, iterating with us until we had an MVP. They now do updates, releasing a new version about every three weeks.

What is the team composition? 

We work with the founder and owner, two developers, and a designer.

How did you come to work with Canvas?

We sent out an RFP to agencies that could do both the design and development. We considered about 15 companies, and as we did research and interviews, we chose Canvas.

How much have you invested with them?

We’ve spent around $500,000.

What is the status of this engagement?

We partnered in January 2017, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of them, we were able to increase sales and customer tenure and reduce the number of calls to our service center. We went from six to 12 sales a day and decreased from 1.1 calls per customer per month to .7 calls per customer per month. Canvas has done great work, and we plan to work with them on our other projects.

How did Canvas perform from a project management standpoint?

They’re reliable and keep me updated on project progress. We use Slack to communicate, and they require minimal oversight.

What did you find most impressive about them?

They’re always available whenever we have questions or are looking for feedback. Unlike many other firms, they’re invested in our success and consistently ask what else they can do to meet our goals.

Are there any areas they could improve?

It’d be nice if they had a bigger team so we could utilize more resources more frequently.

Do you have any advice for future clients of theirs?

Be open about project goals and jump right into the partnership. Let them provide input because they’re a smart and talented team.