Websites Created with Care... And it Shows

We are an uncommonly dedicated team with a handcrafted approach to web design and development. We have worked with a wide range of clients – large organizations (IBM, American Express), startups (Flatiron School, a WeWork Company), educational institutions (NYU, George Mason), non-profits (IMF, American Cancer Society) and beyond.

Our sites are fast, user-friendly, and innovative, but also easy to change. They are designed from scratch to fit the client’s brand perfectly, and to encourage their customers to act. We obsess, we are opinionated, we seek the truth, we do things right.

We were founded in New York City in 2011. Today we are headquartered in New Jersey with staff of eight distributed across the US and Canada. We have a unique asynchronous working style that gives everyone on the team autonomy without leaving them untethered.

We work for clients around the world who value quality, user experience, respect for all, and a long-term focus.

 
$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2011
Show all +
Fair Lawn, NJ
headquarters
  • 18 Randolph Terrace
    Fair Lawn, NJ 07410
    United States

Portfolio

Key clients: 

Enterprise

IBM Watson Advertising, American Express

Media

New York Times, Esquire Magazine, Droga5

Education

Flatiron School (a WeWork company), Northeastern University, NYU

Non-Profit

The IMF, American Cancer Society

Food

Marcus Samuellson’s Red Rooster Harlem, In The Raw Sweeteners

Esquire Classic

When Esquire was developing their full page archive, featuring every story from every issue, they understood that the volume and breadth of their content was daunting. Their team envisioned creating a blog-like recommendation site to wrap the archive, surfacing timely, curated highlights according to the season and current events. Paired with the chronological issue database, this product would provide

unlimited access while remaining navigable and low-effort for the reader.

They brought Cantilever in to create and brand this site. We worked from the early stages of the project with editor Tyler Cabot and his colleagues at the magazine to outline a pricing model and business strategy, create an intuitive UX, and develop a visual aesthetic that was vintage Esquire.

We helped Esquire to derive the Classic brand name and copy tone, then provided a visual identity to reflect the characteristics we observed. Since Classic provides access to new issues (before it’s even in the mail), it was important to keep the brand fresh and modern while respecting the wealth of historical content available through the service.

The final result is a new notion in digital publishing: eternal, essential content, edited and curated so you know what to read today. We were thrilled to be a part of such an intriguing project.

The Weather Company, An IBM Business- Media Kit Image

The Weather Company, An IBM Business- Media Kit

IBM Watson Advertising (formerly The Weather Company, an IBM Business’s ad sales division) offers a comprehensive suite of advertising offerings from The Weather Channel website and mobile app. They use powerful data science and research to help brands spend better, and reach the audiences they want to speak to most.We worked with NJ-based firm By & Large to create a clean, usable media kit website.

They crafted content and led the visual design, we tackled UX, code, and design for secondary pages. We also got to collaborate with Eric Miller, inventor of UX Kits.

This site explained why IBM Watson Advertising has such a powerful edge, providing real-world outcomes to back up these claims. It served as a practical tool for clients to get data pertaining to the campaigns they wanted to run across The Weather Channel’s varied platforms. Finally, there is an active blog on the media kit, which provides unique insights into how weather can affect business.

We adopted a UX approach that emphasizes the connections within the site. Users should be able to drift from a case study to a technology used in that case study to a spec for an ad unit that utilizes that technology, to a news story highlighting one client’s use of that ad unit.

We built the site with an innovative WordPress methodology backed by Timber, the excellent framework from Upstatement, paired with our object-oriented CSS and JS approach. The result is a fast, fresh web presence that is poised to grow.

Conversations with Tyler

Conversations With Tyler (http://conversationswithtyler.com) is a podcast which is produced by the Mercatus Center, a research center at George Mason University, that exists to promote new and unique ideas about markets, economics, and the broader world by creating conversations with experts across various fields. We took the fantastic new branding created by our friends at Adnauseum (https://www.adnauseum.net/) and turned it

into a digital product to make it even more accessible to listeners.
Rustic Pathways Image

Rustic Pathways

Rustic Pathways is the leader in teen travel. They send thousands of students per year on engaging, challenging, and inspirational trips around the globe. Cantilever and Rustic have collaborated on several large sites in the past, and in 2018, we combined all of their web presences into a single, unified user experience. Bringing together dozens of distinct programs across three departments is a challenge, but our unique

architecture gets the job done.
NYU-Poly Year in NYC Image

NYU-Poly Year in NYC

This project was a fun challenge: we were asked to take two successful print brochures and devise a unique way to present them on the web. The site gives prospective students and faculty a taste of New York City from the vantage point of the campus and surrounding area.

We started with writing and sketches, working closely with the Technology Director at NYU-Poly, Ardis Kadiu. We created a slick concept for how the

site should work and what should appear on it.

The primary visual element is a full-screen Google map that animates in the background, so we made sure to stay as minimal as possible with the rest of the design. Since the visual design was very intricate, we spent a lot of time in Photoshop to make sure we got everything right and considered all cases.

The site is built on Expression Engine, but in a non-traditional way. The frontend is almost entirely controlled by a Javascript layer which communicates with EE to gather markup snippets or data in JSON format and assemble it for the user. Navigation is handled by a Javascript router which uses HTML5 history states for a seamless experience. So instead of having ExpressionEngine build pages, we converted it into a pseudo-API.

As a result, the client is able to use the ExpressionEngine backend as they would a traditional website, but we were still able to create an advanced frontend. We saw using the latest web technology available as a branding technique: NYU-Poly’s core value is innovation, and so we wanted to innovate.

American Express InsiderHR Image

American Express InsiderHR

InsideHR is the internal HR newsletter at AMEX, a key way for their 800+ HR employees to stay connected. They wanted to transform this well-followed newsletter into an online publishing platform, complete with enhanced social features.

Our friends at Theo and Sebastian were the direct clients. They contracted us to design the site under their direction and to develop it.

The main design challenge

was to create a tone that was on-brand and clean, while creating a sense of fun and improvisation that elevated this site past stock corporate communication. We solved this problem by creating a hodgepodge of coordinating (but deliberately disparate) modules which tiled together on the page to create a collage-like effect. Each module style is clean in and of itself, but they clash just enough to differentiate this platform.

Users can like, share, and comment on the articles, and even add their own “community posts”. Curated content is merged with key calendar dates, job openings, and news feeds to create a unique mosaic on every visit. The system is private to HR employees, creating a “safe space” for discussion to begin.

The development had an added wrinkle: We needed first-class IE7 support. We tried to design as close to the IE7 version as possible – trying to create the nicest website 2006 had ever seen. This meant a cleaner, tighter codebase with less special considerations just for older browsers.

Reviews

Sort by

Web Design & Dev for International Arts Nonprofit

"We received numerous comments on the beauty and creativity of the site."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

Cantilever revamped a website for an international arts nonprofit. The team redesigned the UX/UI of the site and implemented a new CMS that handles embedded videos. They provide ongoing maintenance and updates.

The Reviewer
 
1-10 Employees
 
New York, New York
Chris Giammona
Board President, International Arts Movement (IAM)
 
Verified
The Review
Feedback summary: 

The new site garnered a significant amount of praise from stakeholders and a higher level of social media engagement. Cantilever provided regular progress updates to ensure that each deadline was met. Transparency and proactive communication are hallmarks of this partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

International Arts Movement (IAM) is a catalytic movement that is reframing how we speak of, affect, and nurture a new type of cultural conversation, and helping to infuse culture with a rehumanized microcosm of art, love, and beauty. Wa are a nonprofit 501c3 and I am President of the Board of Directors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cantilever?

We hired Cantilever to redesign our web site, providing a fresh new look, updated content, and to help us install a content management system. They also are on a retainer to provide us with IT consulting to maximize the value that we get from our online presence.

What were your goals for this project?

A completely new web design that reflects the values and creativity of our organization. Everything from header design to fonts to how each web page is constructed and a content management system that would be easy to use by our staff for minor updates. Cantilever also works with us on a retainer basis for project work as our organization continues to expand it mission.

SOLUTION

How did you select this vendor?

We have worked with them int he past and new their commitment to quality work, timely delivery, and maintaining budget controls on the cost of the project. We did not perform a market search for other firms as we were convinced that Cantilever was the right firm for the project.

Describe the project and the services they provided in detail.

They completely redesigned our web site, providing a fresh new look, updated content, and to help us install a content management system. We started with a project kick-off call to outline our objectives and to discuss our goals. We had periodic update calls to review their progress and request updates as our needs changed.

We had access to the staging site so that we could review progress in real time. They kept us informed at every project stage and provided training to the content management back-end system for us to make updates as needed.

The process required implementing many embedded videos on the site and we collaborated as to how they should look and how best to have them navigated on the site.

Our creative founder is an Artist and very specific about fonts and type so that this required Cantilever to do a bit of research into what would be effective to convey the right look.

What was the team composition?

The project team was about 3 people with one primary person who oversaw the management of the project. A small group was desirable to keep the process efficient and for me to interact with less points of contact. With that being said, the project was.very efficient and we had a high qaulity team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project was well received by the thousands of followers of IAM. We received numerous comments on the beauty and creativity of the site.

The Board of directors felt the site refresh really reflects where are our organization is and planning to go in the future. The new site allows us to more easily integrate our content into our other online presences like Facebook and Twitter.

How was project management arranged and how effective was it?

Project management was very effective - we always new that deadlines were being met (there were no delays), content management was constantly being discussed. They use technology like Zoom meetings very effectively and we always had meeting notes after each meeting.

What did you find most impressive about this company?

We had direct access to the people managing our project and the project staging site to see how things were progressing. We were informed every step in the process and felt that it was easy to work with Cantilever. We continue to work with them as a result of the outcome of this project.

Are there any areas for improvement?

There is very little that could have been improved with this project. I liked the fact that we could communicate virtually and had access to our project team.

5.0
Overall Score Project was a complete success and met our objectives without any problems or delays.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Use of Zoom for meetings was highly effective.
  • 5.0 Cost
    Value / within estimates
    We felt that the cost of the project was perfect for our budget and reflected the high quality fo work they delivered.
  • 5.0 Quality
    Service & deliverables
    The project from beginning to end was a complete success. We really love our new web site and it truly reflects who we are as an organization.
  • 5.0 NPS
    Willing to refer
    I woudl hgihly recommend them to my friends and business acquaintances.

Website Redesign for Think Tank

"Cantilever had a great combination of humility and excellence."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2018 - June 2019
Project summary: 

Cantilever developed and redesigned a website for a think tank. They helped migrate all existing content, develop the site using WordPress, ran QA tests, fixed bugs and worked to launch the final platform. 

The Reviewer
 
51-200 Employees
 
Washington, DC
Ben Brophy
Director of Digital Media, The Bipartisan Policy Center
 
Verified
The Review
Feedback summary: 

The site has improved in a variety of ways, including faster page-loading times and increased mobile responsiveness. Not only is there a 70% increase in users, but internal stakeholders are also thrilled. Cantilever dedicated skilled resources and diligently completed the work on time. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of digital media for the Bipartisan Policy Center, a think tank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We needed a redesign of our website so we hired Cantilever. Essentially, we wanted to take all of our content and migrate it to a new site, and then do a new visual design for it all.

SOLUTION

What was the scope of their involvement?

Cantilever began the redesign process by performing a full audit of our existing site. They looked through our content and identified any potential issues. From there, we moved into the UX design phase and they created mockups and wireframes. They developed a brand new site for us using a WordPress CMS and added a few customized features. 

We went through multiple rounds of revisions with internal stakeholders on the visual design, including color schemes and polishing the final look. They ran some QA tests and, after everything went well, we worked on catching bugs and launching the site with Cantilever. 

What is the team composition?

I directly worked with 3–4 people from their team. Ty (Founder & CEO, Cantilever) and Nicole (Executive Coordinator, Cantilever) helped keep everything on track. We talked with the designers a few times, including JT (Graphic Designer & Frontend Developer, Cantilever) and others. They had a full-stack development team working behind the scenes who I didn’t interact with till the launch. 

How did you come to work with Cantilever?

At a previous job, we received a recommendation from a branding vendor to use Cantilever for our website needs. They did an excellent job and we were very impressed with their UX skills and design chops. When I got this role, one of my first tasks was to create a website so I thought of Cantilever for the design portion. Once they completed that work successfully and earned our trust, we decided to use them for the rest of the project. 

What is the status of this engagement?

We worked together on the website from September 2018–June 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Firstly, in the over 13 years I’ve been in this industry, no vendor has ever gotten a site up and running on time and within budget, so I give Cantilever immense credit for doing that. Additionally, the website functions great. Our old site has a page-load time of more than four seconds, and Cantilever got that number down to 1.5–2 seconds. We’ve also seen a 70% increase in traffic across the entire site. A large percentage of our visitors are using mobile devices, so Cantilever did a great job making the site more mobile responsive. 

Anecdotally, our internal and external stakeholders all love the site. It’s rare in our industry to not receive any negative feedback from stakeholders, but we’ve genuinely only earned positive comments on the platform. 

How did Cantilever perform from a project management standpoint?

Cantilever did really well and the communication was very clear. They did an excellent job documenting work and plans. If there were any misunderstandings from meetings, they were open to explaining what they misinterpreted or letting us know if we didn’t remember information correctly. If there was a mistake, they fully owned it, which we appreciated. Something I don’t like about working with other vendors is their tendency to get defensive if they mess up, and that wasn’t an issue with Cantilever. 

What did you find most impressive about them?

Cantilever had a great combination of humility and excellence. They remain humble, even though they’re fantastic at their job, which is rare. Their team is highly competent. 

Are there any areas they could improve?

If I'm being nitpicky, I’d have liked if fewer bugs existed at the end, but that’s normal. As soon as they identified the issues, they immediately fixed them too, so I was satisfied. 

Do you have any advice for potential customers?

Trust them and be a collaborative partner. Don’t just give them the requirements an set them on their way. Be actively involved, read the documentation, give feedback, and be willing to have a conversation. Check your ego at the door but don’t be afraid to disagree and collaborate with them. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Development for Nonprofit Research Center

"With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Jan. 2019
Project summary: 

Cantilever designed and developed a website to serve as the home of a podcast produced by a nonprofit. The site is WordPress-based, hosted on Cloudflare, and includes elements of the podcast’s recent rebrand.

The Reviewer
 
51-200 Employees
 
Arlington, Virginia
Digital Strategist & Platform Lead, Nonprofit Research Center
 
Verified
The Review
Feedback summary: 

Cantilever succeeds in crafting unique ideas and delivering a sustainable digital presence. The team fosters a collaborative atmosphere and takes an ambitious approach to produce creative designs. Future clients can anticipate a hassle-free engagement and regular communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a digital strategist and platform lead at a nonprofit research center. We do a lot of work with economic policy research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We worked with Cantilever to design and develop a website to house one of the podcasts that we create.

SOLUTION

What was the scope of their involvement?

We had recently coordinated a rebranding of the podcast, and we were excited about our new look—the colors and the logo. The purpose of the website was to have a home for the podcast and serve as a place where people could go to learn more about the podcast and our work. The website is WordPress-based is hosted on Cloudflare.

What is the team composition?

Ty (Founder, Cantilever) was our main point of contact, but we also communicated with an executive coordinator and a developer.

How did you come to work with Cantilever?

I was not involved in the selection process, but if I had to venture a guess, I would imagine that we selected them because of their abilities with design. We spent a lot of time and money on the rebranding, and we wanted to work with a company that could maximize the effects of the new brand as much as possible. They’re a forward-thinking and progressive team. We were excited to have them come up with a lot of out-there ideas.

How much have you invested with them?

We spent about $40,000 with them.

What is the status of this engagement?

We worked together from September 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The fact that we have a website at all is a success. Previously, we had no home for the podcast, and we had no digital presence to speak of. That has been remedied.

How did Cantilever perform from a project management standpoint?

Early in the engagement, Cantilever regularly shared updated mock-ups to the point that our team sometimes fell behind with providing feedback. I became more involved closer to the launch date, and that's when we became a little more demanding with meeting deadlines on both sides. And our launch went very smoothly. Overall, we’re quite pleased.

What did you find most impressive about them?

We were impressed throughout by their customer service. I’ve worked with vendors in the past, and it feels like they are selling me on something. With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.

Are there any areas they could improve?

They were excellent in the design and iteration phases, but I think they have room to improve when it comes time to tie up all the loose ends and prepare for launch.

Do you have any advice for potential customers?

We found it valuable to give Cantilever’s team a lot of creative freedom. We gave them an understanding of what we wanted, and we relied on them to make it happen and deliver innovative designs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand and Website Dev for Software Firm

"Their combination of design skills and deep understanding of a highly technical area is outstanding." 

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Mar. 2018
Project summary: 

Cantilever developed a new logo and website as part of a rebrand. They provided several design themes to choose from and delivered design collateral including business cards and a presentation deck.

The Reviewer
 
11-50 Employees
 
San Jose, California
Jan Willis
Acting CMO, D2S, Inc.
 
Verified
The Review
Feedback summary: 

The logo and website launched to unanimous praise. Cantilever utilized modern project management tools to document discussions and ensure team unity. Their ability to draw from technical and creative talent pools empowers them to provide comprehensive digital services.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the acting CMO of D2S, Inc. We develop software for electronics manufacturing that’s accelerated on our GPU platform

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cantilever?

Our website was developed over 11 years ago, along with our brand identity. Our direction has changed somewhat, so both our brand materials and website needed to be redone.

What were your goals for this project?

First, we needed a new brand identity, along with business cards and a PowerPoint deck. Second, we needed a modern, easy-to-use website that reflected our new identity.

SOLUTION

How did you select this vendor?

We’d previously worked with Cantilever. Their ability to cooperate well with us and respond to our requirements flexibly made this an easy decision.

Describe the project in detail.

After a series of meetings designed to elucidate our needs and perspective, Cantilever developed mockups and submitted them for approval. We provided feedback and narrowed down the choices and then presented them to our CEO. Final testing and reviews were simple and straightforward, and we met our launch plans comfortably.

What was the team composition?

We worked with their overall architect, a creative designer, and a project lead, who ensured everything was implemented correctly. Other people were brought on if to work on auxiliary pieces, like business cards.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our community has provided very positive feedback regarding the new brand image and logo. The website is easy to maintain, and we've only received enhancement requests since launching.

How effective was the workflow between your team and theirs?

They used modern communication tools, which made it easy to connect. We spoke over email and conference calls, the latter of which were often recorded so people who weren’t present could review what was discussed.

What did you find most impressive about this company?

Cantilever's combination of design skills and a deep understanding of a highly technical area is outstanding. Further, their cost and execution are superior to anything we could find elsewhere.

Are there any areas for improvement?

Their PowerPoint design template didn’t quite match our expectations, so they could improve that alignment process.

4.5
Overall Score Everything was excellent.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always there when we needed them.
  • 5.0 Cost
    Value / within estimates
    I'm very satisfied.
  • 4.5 Quality
    Service & deliverables
    They provided excellent overall delivery but especially regarding design.
  • 5.0 NPS
    Willing to refer
    I'd recommend them to anyone, especially other technology companies.

Web Dev for Graphic Design Company

“They're very organized and easy to work with. … They exceeded our expectations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July - Oct. 2018
Project summary: 

Working alongside an in-house design team, Cantilever developed a mobile responsive website for a third-party client. They added scroll effects and a video to bring the annual report to life.

The Reviewer
 
1-10 Employees
 
Kinderhook, New York
Julie Fels
Partner, Feisty Brown
 
Verified
The Review
Feedback summary: 

The client is happy with the website and wants to continue the relationship with Cantilever. They went above and beyond to meet all needs, while their personable approach and ability to communicate technical terms in a non-technical way make them stand out among competitors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a partner at Feisty Brown. We're a design firm that specializes in corporate communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We needed a development partner to build a website for a large client.

SOLUTION

What was the scope of their involvement?

Cantilever handled all the coding, while our internal team did the design. They attended our meetings to understand the requirements and worked directly with the client to make sure the code worked on the client's server. Working side by side with our design team, Cantilever made recommendations to ensure that our designs could be translated into HTML.

The website has scroll effects and a video with a text overlay on the home page. It's an annual report for the client and Cantilever has brought the report to life, making the site mobile responsive and easy to navigate.

What is the team composition?

We worked directly with Ty (President, Cantilever), who had a team underneath him.

How did you come to work with Cantilever?

We've worked with them for years in different capacities and liked their work.

What is the status of this engagement?

The project started in July and it was completed in October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client has done their annual report with Cantilever for a number of years and the feedback has been very positive. The year we didn't work with Cantilever, we had some problems with a different development partner, so we switched back to Cantilever.

How did Cantilever perform from a project management standpoint?

They're very organized and easy to work with. They're also very responsive and stayed on track with the project, always letting us know about potential delays. We mostly used phone and video conferences to stay in touch.

What did you find most impressive about them?

Their ability to communicate in an amicable and understandable way makes them stand out among other developers. They're able to translate what they do into the language that we understand.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Keep an open line of communication to make sure you give them what they need.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They exceeded our expectations.
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Student Travel Site

"They did a great job of optimizing site performance and making sure it's a smooth user experience."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Aug. 2018
Project summary: 

Cantilever redesigned and iterated a website to boost overall functionality and design, with the primary new features being improved search and responsive design.

The Reviewer
 
201-500 Employees
 
Willoughby Hills, OH
Ryan Gibbons
VP Business Operations, Rustic Pathways
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive. Cantilever's team inspired confidence throughout the project by communicating clearly from the start. Their expertise, flexibility, and client-focused approach justify the investment and made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Rustic Pathways is a student travel company that offers travel for 11,000 students every year to over 20 countries. I’m VP of Business Operations where I oversee marketing, customer service, and technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We’ve been working with Cantilever for nearly 5 years now. In our latest project, we worked with them to streamline the buyer’s journey across multiple complex product types and combine multiple CMS’s from previous external and internal development teams. We also wanted to bring our web design presence in line with our print and catalog materials and improve our brand image online.

SOLUTION

What was the scope of their involvement?

Cantilever was tasked with re-imagining our entire online presence. They created a new unified online brand for Rustic Pathways from the ground up that coordinated with our other materials, and they rewrote the entire backend to make the content management and user experience processes smarter and more efficient. We provided them with design inspiration — including external sites that we thought did a good job of communication similar products and experiences, as well as all of our own design materials. They did the frontend design, wireframes, and comps for the actual web experience and all of the backend coding.

Cantilever created high-level technical features in terms of searching, sorting, and filtering our programs. They gave us a more unified. They also ensured that the site was designed and tested from a mobile-first and responsive perspective.

What is the team composition?

At Cantilever we’ve worked directly with the Senior Leadership on the team in addition to UX and graphic designers, front-end coders, back-end coders, and networking and server professionals.  We have a dedicated Account Manager, and our support team has consisted of 4-5 individuals on a consistent basis over the last several years.

How did you come to work with Cantilever?

They were recommended to us by another web developer. That developer didn’t have time to take on our large project but suggested we look at Cantilever. I had the opportunity to meet with them in person in New York City and immediately realized that they were they type of company that we wanted to work with.

How much have you invested with them?

The most recent project was around $85,000. I don't have the total for all five years.

What is the status of this engagement?

They initially did our website in 2014, and a site for a different product division in 2016. The comprehensive analysis and redesign took place from November 2017–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've gotten great feedback in regards to both the visual aesthetic and use of imagery on the site. Cantilever took the images that we provided them and made them really stand out on the site. They created a full-screen image gallery that allows our photos to shine. We've also gotten good feedback on the navigation that they designed. They did a great job of optimizing site performance and making sure it's a smooth user experience.

How did Cantilever perform from a project management standpoint?

Their team is very organized. It's been great to work with them. Internally, we have limited time and resources, but Cantilever has taken the time to get to know us and our brand. They help keep us on track and push our projects forward. We had a high level of confidence in working with them because of their organization and understanding of our brand. Most of our communication is through email. Though, we’ve met with them several times in person, and also participate in video check-in calls at least on a monthly basis. When we’re working with them on larger projects we frequently have a weekly call. They're very flexible on communication platforms.

What did you find most impressive about them?

It’s great that they’re a one-stop shop. Their team has a diverse set of skills from UX and graphic design, to back-end coding, to analytics optimization. The individuals responsible for our account have always had a diverse skill set and deep understanding of our brand. Oftentimes, they’ll put in placeholder copy for a new feature or section of our website that needs little to no modification. Because they know our brand so well, we have a high level of trust in their suggestions and the work that they produce. They have invested time with us to develop a long-term relationship. And they have worked with us over the years to make sure that each of our projects has a positive outcome for our business.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Take the time to meet with them, either virtually or in person. Tell them everything you can about your brand and company. The more that you bring to the table, the better they'll be able to help you.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Dev for Corporate Communications Site

"Cantilever's team is very agile, easy to work with, and super smart."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2013 - Aug. 2014
Project summary: 

Cantilever designed, built, and implemented a mobile responsive WordPress platform for internal HR processes and idea sharing. The site adheres to brand guidelines and lets users upload and comment on photos.

The Reviewer
 
1-10 Employees
 
Brooklyn, New York
Theo Fels
Partner, Theo and Sebastian
 
Verified
The Review
Feedback summary: 

Cantilever's organized planning, responsiveness, and development skill yielded a well-received deliverable. The team's full knowledge base helped them guide the scope from an informed perspective. An ongoing partnership has continued to build off this engagement’s notable success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our company was called Theo and Sebastian when we worked with Cantilever. As branding and corporate communications specialists, we helped Fortune 500 and Fortune 50 companies find better ways to communicate internally. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

Our high-profile financial institution client wanted to create an in-house online social media site. Functionally, it facilitates idea exchange between employees and management. The entire system aims to showcase a basic overview of the current state of HR affairs.

SOLUTION

What was the scope of their involvement?

Our partnership started off with a focus on visual design. Cantilever was an active participant in all our project meetings. We developed the wireframes and documentation in tandem. I was the art director for this project. They produced initial sketches and ideas, then built out the platform in accordance with our sitemap and design parameters.

The team's developers coded a WordPress site that empowers in-house staff to exchange ideas and promote events internally. Interactive features give users the option to upload photos and leave comments on each other's posts. Executive leadership can use the platform to promote and disseminate new ideas. Focused on idea sharing, the site gives any employee the means to interface virtually with upper-level management. 

Cantilever also converted the site's entire technology code base into a corporate event platform. That facet of the platform had slightly more specific features for scheduling and uploading pictures. This iteration was comparable to major social media platforms but also customized for the client company's internal use.

What is the team composition? 

We usually worked with three people from their team. I exclusively interfaced with Ty (Founder, Cantilever).

How did you come to work with Cantilever?

My business partner knew their founder previously. We've known each other for 7-8 years now. They're our go-to team for any new development project we start. We do much design in-house, but they're capable of supporting those efforts in addition to development, as they did in this particular case. 

What is the status of this engagement?

Our partnership lasted from June 2013–August 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The entire experience was outstanding. Cantilever built a flexible, responsive platform that makes it easy for employees to interface with C-Suite executives virtually. Back in 2013, the tile structure they used was an exciting new feature on WordPress. Once we showed our client the finished Web site, they were delighted. 

This project established a healthy working relationship between our studio, Cantilever, and this particular client, which has consistently grown as we've continued to work together into the present time. We've even maintained this partnership since our client from this project moved to an entirely new company.

How did Cantilever perform from a project management standpoint?

I'd give them full marks from this point of view. Regarding communication tools, we often use screen sharing.

What did you find most impressive about them? 

Unlike many development companies, this team is part of the real world. Cantilever understands the nature of specific client relationships and precisely what it takes to deliver a project. They're excellent at preparing for and reacting to the changes that come along. Rather than the central aspect of the project, they see the coding work as just one facet. Of course, they're also great at design work.

Do you have any advice for potential customers?

I'd suggest future clients take advantage of Cantilever's knowledge base. Listen to the great ideas they propose. Since they're very well-managed, being organized too will make for a good relationship.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Django Web Dev for Creative Agency

"Their performance reassured me as a newer business owner."

Quality: 
5.0
Schedule: 
4.0
Cost: 
2.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Oct. - Dec. 2012
Project summary: 

Cantilever used pre-existing design mock-ups to build a website in Django. They hosted it on WebFaction. In a related project, they developed another site as a third-party vendor.

The Reviewer
 
1-10 Employees
 
New York, New York
Edward O'Dell
Founder, EPO Creative
 
Verified
The Review
Feedback summary: 

The site’s professional quality generated positive feedback. Development occurred in an interactive and responsive process. They anticipated needs to deliver accurate solutions. Although Cantilever produced quality results, some services could’ve been less expensive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own EPO Creative, which provides branding services to the financial services, industrial, and manufacturing sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

I needed a website that effectively communicated my company’s mission. Visitors needed to understand my vision from the very beginning, without having to sort through a lot of content.

SOLUTION

What was the scope of their involvement?

I hired them after I completed some initial UX and UI designs; I provided those mock-ups to Cantilever. Ty, the president, and I collaborated to outline goals and formulate the project plan; we also worked with another resource that has since moved on. They built the site in Django and hosted it on WebFaction. We didn’t use WordPress because open-source platforms are always changing and updating. Cantilever wanted to work in a more true developer space.

In addition to my website, we also built a website for one of my clients together.

What is the team composition?

I worked with Ty and the other associate.

How did you come to work with Cantilever?

I wanted a smaller vendor that was appropriate for my company’s size. A colleague at the organization Noble Desktop referred them.

How much have you invested with them?

I spent between $30,000–$40,000.

What is the status of this engagement?

I worked with them between October–December 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site was functional and looked professional. They did it so well that I’ve never worried about sending my clients to it. While the site may not be current in some fashions, it works well for what it is. Their performance reassured me as a newer business owner.

How did Cantilever perform from a project management standpoint?

The kickoff meetings were great; the team was interactive and collaborative. They excelled at time management and overall organization. We met in-person during the earlier stages. They were extremely adaptable and flexible. Through the project, they were open to implementing new or alternative solutions. We used email as appropriate but mainly communicated via WebEx and screen shares.

What did you find most impressive about them?

I was looking to go beyond what I could do myself; I work in the creative space as well so it is easy to try and take control. That is what I would say distinguishes Cantilever. I have worked with a number of developers and I usually get what I ask for, but only after asking a few times. They are the only ones who thought beyond my ideas and solved problems before I could.

Furthermore, I appreciated Ty’s responsiveness and ability to answer my questions, especially when the site crashed. I would use them more if I had the latitude or client budget to do so.

Are there any areas they could improve?

Some services could be less expensive as a third-party vendor. Their prices weren’t always beneficial to my margins. While I respected their pricing structures and wouldn’t criticize it, the total costs dissuaded me from engaging them in additional end-client projects.

Do you have any advice for potential customers?

No. They can handle anything from development to design.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 2.0 Cost
    Value / within estimates
    I wish they had more flexible pricing.
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I’m willing to refer them.

Web Dev & Design for Connector Manufacturer

“They’re smart, professional, and responsive. The team is creative and I like the work they do.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2011 - Sept. 2011
Project summary: 

Cantilever replaced an antiquated site for a connector manufacturer. They built a new site from scratch, with improved UI and detailed product search options. They continue to provide site maintenance.

The Reviewer
 
11-50 Employees
 
Brooklyn, New York
Dave Offerman
President, IEH Corporation
 
Verified
The Review
Feedback summary: 

The initial build was completed within nine months. Users are pleased with the UI/UX and find it easy to work with and aesthetically appealing. Cantilever performed well at every stage of the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

IEH is a connector manufacturer. We make printed circuit board connectors and interconnect devices primarily for military and commercial aerospace applications. I’m the president and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We had an old website from the 90s that was very basic and antiquated. It didn’t have all the information we wanted and was a poor customer interface. We wanted a team to rebuild it.

SOLUTION

What was the scope of their involvement?

We hired them about seven years ago. They completely redid the whole website from scratch. I provided them with graphic images of our products, but they did all the software and technical aspects of the site. They made it aesthetically pleasing and user friendly. They also created a search function that allows users to filter by attributes to give them the product that best suits their needs.

Since we finished the build, they have helped with a lot of maintenance. We’ve made both major and minor changes and we continue to work with them.

What is the team composition?

We’ve worked with two or three people over the years. It’s a small group, so I’ve communicated with everyone. Ty (President, Cantilever) runs things. He’s always been very involved and either completes tasks himself or has team members help him. I’m in communication with all of them whenever something needs to be done.

How did you come to work with Cantilever?

I wanted to work with somebody local who could come to us, see our production facility, and get a good feel for who we are and what we do. At the time, Ty was in Brooklyn, only about a 10-minute drive from us. We interviewed three or four companies, but they gave the best impression. They did a great job.

How much have you invested with them?

We spent between $10,000–$20,000 for the initial work on the website.

What is the status of this engagement?

We started working together around January 2011. The initial build took about nine months before we launched the new site in September 2011. They still provide maintenance and site support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Customers say it’s very easy to use and find what they’re looking for. It’s aesthetically pleasing, user-friendly, and accurately presents what we do.

How did Cantilever perform from a project management standpoint?

They were excellent. We occasionally had web conference calls, and a handful of times we walked through different pages together. Now that they do mostly maintenance, we mostly use phone and email. We had a face-to-face meeting at the end of last year to catch up.

What did you find most impressive about them?

They’re smart, professional, and responsive. The team is creative and I like the work they do. We’re happy to work with them.

Are there any areas they could improve?

We’ve had no major issues. There were rare instances when I had to chase them to do little things.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Religious Arts Non-Profit

"Cantilever cared about our mission and helped us to achieve our goals."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Ongoing
Project summary: 

Cantilever provided website design and development work for a nonprofit focused on community engagement, as well as helped to finesse their brand identity and messaging.

The Reviewer
 
11-50 Employees
 
New York, New York
Jonathon Roberts
Founder, Spark+Echo Arts
 
Verified
The Review
Feedback summary: 

Through a straightforward and thoughtful approach to collaborative work, Cantilever managed to create a website that crystallized the brand’s philosophy. An understanding and patient environment was a hallmark of their work, and ensured their continued engagement in the future.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and executive director of Spark+Echo Arts, which commissions artists to create works for every verse of the Bible. We showcase the art on our website and at live events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cantilever?

We needed to create a new, mobile-friendly website that was more focused on our audience and on finding ways to better engage the community.

SOLUTION

What was the scope of their involvement?

They built both the frontend and backend of the new website from scratch using Craft. Although they were familiar with our old site and all of the content we already had available, we did not provide them with wireframes or anything like that. Cantilever was instrumental in finessing our branding and messaging, effectively overhauling everything. They ended up becoming consultants to our organization as a whole within the duration of this project, particularly their founder. They did a lot of problem solving on how to better engage our audience and helped to identify what parts of our mission need improvement, as well as provided advice on how to enact those fixes.

When our work with them began, we specifically emphasized the need for better community engagement on this new site. They not only came up with simple ways to achieve that, but also established what was essentially a whole philosophy built off of our name. Cantilever tied the ideology of our organization into the design of the site, which we found extremely impressive.

What is the team composition?

There were about six people on the team as a whole, including a project lead, a developer, a designer, and a finance manager.

How did you come to work with Cantilever?

This project and our old website were originally inherited from another organization. Back at the foundation of this project, we were on a team alongside Cantilever to craft that larger app. When this project became separate, we asked that they continue working with us.

How much have you invested with them?

We have spent $25,000.

What is the status of this engagement?

We officially engaged them around October of 2017. Although technically the main website project is complete, we intend to hire them again in the near future for general maintenance, as well as for further branding and identity work. Once we can raise the necessary capital, we would also like to engage Cantilever for a second version of the site.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everybody has been really excited about the new website. It has made not only the artwork, but also the project as a whole shine. People are better able to understand what we do and why we are doing it, all thanks to Cantilever’s work.

How did Cantilever perform from a project management standpoint?

They are very easy to work with, due to their willingness to walk us through every step. We met with their project leader personally on a regular basis, and they were always just a call, text, or email away. We also used Basecamp for our communications. Sometimes there were delays on our end—such as not getting all of our content moved over by a set deadline—but they were always very professional about such things. Overall, they worked fast and were consistently both clear and patient with us.

What did you find most impressive about them?

They treated our collaboration as more than a simple website project. I cannot imagine a more dedicated team of people, and they became truly integrated with our organization. Cantilever cared about our mission and helped us to achieve our goals. Additionally, nobody ever talked down to us. Their team is very technically savvy, but I am not. During our work together, I always felt that I was being cared for and that I understood what they were saying.

Are there any areas they could improve?

I cannot think of anything; I am a big fan.

Do you have any advice for potential customers?

Do not be afraid. I was always afraid of asking for too much or asking a dumb question. As we worked with Cantilever, those fears disappeared, and I wish that I would have known not to be so reticent right away. You will get honest feedback if you just ask.

5.0
Overall Score They exceeded all of our goals.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We have already recommended them many times.