Candybox Marketing

BACKGROUND

Please describe your company and position.

I am the Director of UrbanMop

Describe what your company does in a single sentence.

Provide residential and commercial cleaning services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Candybox Marketing to accomplish?

• Conversion Rate Optimization
• Paid Ads Optimization

SOLUTION

How did you find Candybox Marketing?

Online Search

Why did you select Candybox Marketing over others?

High ratings

How many teammates from Candybox Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement was focused on two core areas: Conversion Rate Optimization (CRO) and Paid Media Strategy & Management.

For CRO, Candybox was expected to audit our existing website and user experience, identify friction points, and provide a roadmap of enhancements designed to improve our lead-to-booking conversion rate. Key deliverables included a CRO audit report, recommended optimizations, and an implementation plan.

For Paid Media, the scope included setting up and managing advertising campaigns across relevant platforms (primarily Meta and Google), establishing baseline performance metrics, and continuously optimizing ad performance based on analytics. Deliverables included a strategic media plan, campaign builds, creative guidance, audience segmentation recommendations, and performance reports.

We were seeking not only strategic insight, but also hands-on implementation and management—something clearly communicated from the outset.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unfortunately, the project did not reach the implementation phase, so there were no measurable business outcomes such as improved conversion rates or campaign performance.

While Candybox did provide a CRO audit and preliminary strategy recommendations, the engagement ended before execution. As a result, no paid media campaigns were launched, and the proposed optimizations were not implemented—limiting our ability to evaluate success through data or KPIs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management lacked structure and consistency. While some initial deliverables were shared, timelines often shifted without clear communication. There were no recurring check-ins, milestone tracking, or project updates to align both teams.

Responses to our needs were generally courteous, but not always timely or complete. Key updates—like concerns around project sustainability—were not communicated until the disengagement, which came without warning. This reactive approach made it difficult to course-correct or collaborate meaningfully.

What was your primary form of communication with Candybox Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The initial strategic thinking and clarity in their early presentations stood out. Their ability to articulate a structured roadmap and identify key friction points in the user journey showed a strong understanding of digital marketing fundamentals.

 While the project began with promise, the lack of structured communication, absence of ongoing alignment, and sudden disengagement left us with incomplete work and lost time. We expected a true implementation partner and instead were left with a half-delivered strategy and no execution. This experience did not meet our expectations for professionalism or partnership.

Are there any areas for improvement or something Candybox Marketing could have done differently?

Candybox Marketing could greatly improve their transparency, project continuity, and client communication. Regular check-ins, milestone tracking, and proactive discussion of project risks or scope changes were missing. The abrupt disengagement—without warning or opportunity to adjust—was especially disappointing. Clearer escalation paths and collaborative course-correction would have made a significant difference.

Additionally, aligning on expectations early and maintaining that alignment throughout would help avoid breakdowns like the one we experienced.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing & Strategic Partnerships of PEO Leadership

Describe what your company does in a single sentence.

We provide leadership advisory services and professional services to senior executives and the C-Suite.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Candybox Marketing to accomplish?

• Build our 2023 Conference Website
• Provide engaging and innovative marketing advice that captivates our audience
• Provide new avenues of targeting our audience

SOLUTION

How did you find Candybox Marketing?

Referral

Why did you select Candybox Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• They made everything seem very simple and easy for us

How many teammates from Candybox Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Candybox to build our 2023 Conference Website. We wanted something fresh and captivating - to elevate the user experience as well as to drive ticket sales. 

We had an existing WP website template that Candybox built us that we would use every year, where we would update the styling and copy, but this year we wanted to build on the template and make this year's website really stand out. We also needed a quick turn-around time as we wanted to launch the website within 2 weeks of approaching Candybox.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mahfuz, the Sr. Brand Strategist, gave us some great ideas that we implemented in the 2023 website design. Aaron, the Lead Web Developer, executed the design flawlessly. The website was completed within our very short-turn around time and at a very reasonable cost. The overall experience was very good. 

The process was very easy, Aaron checked in very often, making sure we were on track and the deliverables were in-line with our overall vision. I highly recommend Candybox. We've been using them for digital marketing services for over 7 years and consider them a true partner in our success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and at a very reasonable cost. The project management was outstanding. They checked in with us throughout the entire process, ensuring that they were executing our vision properly. Any changes/updates that we requested were handled almost immediately. The team is extremely professional and polite; a pleasure to work with. They make things very easy and smooth.

What was your primary form of communication with Candybox Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Candybox team is with you through the entire journey of the project. They make things very easy for their clients and they deliver outstanding work at a great price. I know I can trust them when we work together to give me great advice and engaging ideas. I know that they understand the urgency of my projects and will deliver on time and on budget. 

Their team is very professional and wants me to succeed. Very often, businesses have to sacrifice quality for speed, or customer service for price. With Candybox, I don't have to sacrifice anything. I get the quality at high speed, great service and great price.

Are there any areas for improvement or something Candybox Marketing could have done differently?

I can't think of anything that they can do better.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director and founder of a nonprofit outreach organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Candybox Marketing?

We needed someone to build our website and give our organization a better image moving forward.

SOLUTION

What was the scope of their involvement?

Candybox Marketing helped build and develop our website from scratch and presented different options for logos based on our mission, vision, and requirements.

What is the team composition?

We worked with Mahfuz (Brand Manager), a web developer, and content writer.

How did you come to work with Candybox Marketing?

I met through a recommendation from a mutual contact. I realized they were the company I wanted to work with based on our first meeting, where they actively listened to our needs and our company’s story. 

What is the status of this engagement?

We worked together from October 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve already launched the site, but we haven’t made any efforts to market it so we don’t have any traffic at the moment.

How did Candybox Marketing perform from a project management standpoint?

Their project management was absolutely amazing. They were very proactive and professional throughout the development, and they were always willing to adapt to the changes we wanted to try.

I was very concerned about this dashboard control we created because we haven’t used anything like it. Every time something goes wrong, they were always very accommodating and would guide me through the process — they never got upset.

We typically communicated through email, Trello, and the phone.

What did you find most impressive about them?

What I loved about them was their professionalism, understanding, and kindness.

Are there any areas they could improve?

We didn’t find any issues while we were working with them, as they were very patient and understanding of our concerns.

Do you have any advice for potential customers?

When it comes to communication, I would advise being more responsive to their needs. I would also recommend being more honest and upfront with your feedback, and open to their suggestions.

BACKGROUND

Please describe your company and position.

I am the Manager of Roseman Corp

Describe what your company does in a single sentence.

rent Executive Suites

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Candybox Marketing to accomplish?

• increase awareness
• specific marketing tools
• increase bookings and revenue

SOLUTION

How did you find Candybox Marketing?

• Referral

Why did you select Candybox Marketing over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Candybox Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Revamped our SEO campaign
• revamp our google adware to be more proficient
• created utube video
• added and deleted key words
• added PPC
• recommended A tracking software of our leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We had a 70% vacancy rate months ago- with all the changes we are 97% full, so now 03% vacancy, some of that is organic for this time of year and the rest is all Candybox and the changes made

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staff have always responded in a timely matter, send us a quote right away for any extras, and then notify us when it is complete. The meetings are very informative, and always willing to take the time to explain, and discuss upcoming recommendations

What was your primary form of communication with Candybox Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a dedicated staff

Are there any areas for improvement or something Candybox Marketing could have done differently?

not that I can think of

BACKGROUND

Please describe your company and your position there.

Director of Marketing for an ERP financial systems consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Candybox Marketing, and what were your goals?

Needed a new website that supported mobile, SEO and looked great for lead generation efforts

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked their design skills at an affordable price and quick turnaround.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Design. Style. Co development. We provided content with their input.

How many people from the vendor's team worked with you, and what were their positions?

2 people. Senior and Junior

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Have been thrilled with the quality of service for our Website development projects. 

Describe their project management style, including communication tools and timeliness.

The team at Candybox has been a pleasure to work with and stepped up when any issues arose.

What did you find most impressive or unique about this company?

The quality of service and quick turnaround.

Are there any areas for improvement or something they could have done differently?

All was fine