Powering Your Business Forward with VAS.

Companies, brands, and marketers spend time and money to create solutions that add value to reach potential customers, while at the same time, meeting company performance and compliance objectives. Creating these types of win-win situations can be a challenge in today’s marketplace. Finding the equilibrium of the two is where CanadaDirect thrives.

With a wide range of outbound and inbound voice solutions, CanadaDirect creates customized programs that are delivered through our superior Voice Assistant Solution (VAS) technology. Our proficiency in Contact Centers Solutions allows us to deliver measurable results to our clients. We have developed our expertise and are specialists in creating and executing customer acquisition, retention strategies, in addition to providing soft collections, survey, and account management support.

< $25 / hr
250 - 999
Show all +
Dorval, Canada


Key clients: 

With 30+ years in the business, CanadaDirect has has become a trusted partner for some of the largest and most trusted brands in the financial, insurance, telecom, not-for-profit, collections and consumer segments. We have developed these relationships because of our dependable track record of enhancing our clients’ business offerings, increasing brand awareness, driving sales growth and providing a superior customer experience.


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Voice Services for Financial Services Marketing Company

“Compared to other vendors in the marketplace, they were by far the best.”

Willing to refer: 
The Project
$1,000,000 - $9,999,999
2000 - Ongoing
Project summary: 

CanadaDirect provided telemarketing services using voice assistants and live agents. They called the existing customers and offered them the products they might be interested in. 

The Reviewer
1001-10,000 Employees
Montreal, Quebec
Gail Ryan
VP Enhancement Services, Aimia
The Review
Feedback summary: 

Since the start of the engagement, there has been a 20% increase in sales and the number of complaints went down to zero. CanadaDirect went above and beyond to meet all needs, while their responsiveness and ability to quickly address problems earned them trust.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

When I worked with CanadaDirect, I was the VP of enhancement services at Aimia.


What challenge were you trying to address with CanadaDirect?

We were looking for a company that had expertise with live agents and voice assistance.


What was the scope of their involvement?

CanadaDirect used voice assistance and live agents to provide outbound telemarketing services to us. Essentially, they called our customers and tried to sell them the products that would benefit them. The responses were computer-enhanced and most of the script was being controlled by the management. However, the agent could jump in at any moment if there was a need. 

What is the team composition? 

We worked with a project manager and there were dedicated agents assigned to our project. 

How did you come to work with CanadaDirect?

CanadaDirect purchased the company we had been working with. They were using a lot of the same staff, so we decided to continue the relationship.

How much have you invested with them?

We spent between $3,000,000–$5,000,000 a year. 

What is the status of this engagement? 

The relationship started in 2000 and Aimia is using CanadaDirect to this day. 


What evidence can you share that demonstrates the impact of the engagement? 

We made millions of calls a year and we tracked CanadaDirect's performance on a monthly basis based on the response rate and customer complaints. With the new technology, the complaints almost went down to zero and we've seen a 20% increase in sales and the conversion rate. CanadaDirect's performance with the live agents was also significantly better than the competition. 

How did CanadaDirect perform from a project management standpoint? 

When it comes to project management, they're the best vendor I've ever worked with. 

What did you find most impressive about them?

They're very entrepreneurial and focused on compliance. 

Are there any areas they could improve?

Compared to other vendors in the marketplace, they were by far the best.

Do you have any advice for potential customers?

Give them a clear idea of what your company does. The more they understand your business, the better they can meet your needs. 

Overall Score
  • 4.5 Scheduling
    They'll do whatever it takes to make sure they meet their deadlines.
  • 4.0 Cost
    Value / within estimates
    They're not the cheapest option in the market, but they provide a great value.
  • 4.5 Quality
    Service & deliverables
    Their client services team is extremely responsive. If there is a problem, they address it immediately.
  • 5.0 NPS
    Willing to refer