What evidence can you share that demonstrates the impact of the engagement?
We noticed that numbers were up considerably, especially web form submissions.
Given the nature of our business, we have a long sales cycle. Oil and gas pipeline people reach out to us because their current contracts will be ending within the next year, and they need to start thinking about updating their technology or transitioning to a new satellite network operator. It’s a slow-moving process, but we have received some viable opportunities through the website, which we are pursuing. We are pleased with the results we’ve seen.
We have seen an increase in our keyword rankings, and the new site looks much better aesthetically than it did before. It conveys that we are a company capable of doing large-scale business.
We sell hardware as well as solutions, which made structuring the website trickier. We did it in multiple ways, including by industry (dividing solutions into resale or healthcare) and service type (IoT, machine to machine, voice networks, broadband data, network backups for business continuity, emergency response, mobile or rural internet, and consultation). Given the ambiguity of what we provide, we did a good job of covering our bases.
How did Camp Creative perform from a project management standpoint?
Jackie, their project manager, did a great job of helping. There were things that only I could do in terms of content. She did a good job of persisting without bugging me, making sure that we stayed on track.
She posted threads for different topics on Basecamp, and I received email notifications. We had check-in calls with Jackie and Mike at least every other week.
What did you find most impressive about them?
I was impressed by the speed of the development process. With Camp Creative, it was interactive. Mike gave me clear instructions on how I could edit and update content. I was able to see the site not long after they started it, and QA was seamless.
Are there any areas they could improve?
They got bogged down at the beginning of the process. Our business is unique, and we tailor ourselves to many different industries, each with different key players in the buying process and the sales cycle. Camp Creative kept trying to map out the different personas, from more technical to research people. Depending on the industry or company, it could be both, and they had a hard time making a one size fits all map, but they eventually realized that we had to do it from scratch and be the best we could. There wasn’t really an existing approach in place for us.
Do you have any advice for future clients of theirs?
Respect the team and be collaborative in the initial search phase, before design and development, since those inputs will be used later on. The more information that can be provided about a business and its sales cycle, the better off the client will be in the long run.