Callanta Media is a women-owned, specialty marketing consultancy firm dedicated to crafting tailored strategies that elevate brands in today's dynamic marketplace. Specializing in strategic planning, fractional marketing executive services, and paid media management, we provide personalized solutions designed to propel your businesses forward. With a keen understanding of the ever-evolving digital landscape, we combine creativity with data-driven insights to deliver impactful results. At Callanta Media, we believe in the power of collaboration and strategic thinking to drive success, offering our clients a unique blend of expertise and innovation to achieve their marketing goals effectively and efficiently.
Campaign Strategy
Without a strategy, you risk wasting resources, missing opportunities, and failing to connect with your target audience in meaningful ways. With more than 20 years of marketing experience, we can help you connect the dots and identify measurable objectives and key performance indicators (KPIs) to track the success of your campaign, analyze performance, identify areas for improvement, and make data-driven adjustments to optimize your outcomes.
Our holistic approach focuses on data-driven insights and advanced targeting techniques to reach your target audience with the right message at the right time. Whether you're looking to drive traffic to your website, generate leads, or increase sales, our paid media services can help you achieve your objectives. From traditional channels to Google Ads and Facebook Advertising to streaming services, display, and programmatic advertising, we'll work with you to identify the most effective plan to meet your needs.
"It's rare to work with a third party who can do the job and fits in with our culture and values."
Apr 25, 2024
Sr Customer Success Manager, tvScientific
Shelby Peszek
Advertising & marketing
Redondo Beach, California
51-200 Employees
Online Review
Verified
Callanta Media has been hired by a television ad space platform to plan, set up, and execute media buys for end clients running advertisements on Comcast linear TV.
Callanta Media has delivered everything ahead of time and has been receptive to the end clients' needs, adhering to their budgets. The team has seamlessly fit in with the client's culture and values and has remained responsive while maintaining communication through various virtual channels.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sr Customer Success Manager of tvScientific
Describe what your company does in a single sentence.
TVScientific is a platform that allows advertisers to buy television ad space programmatically, using data-driven insights to target specific audiences.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Callanta Media to accomplish?
Media Planning and Buying
SOLUTION
How did you find Callanta Media?
Referral
Why did you select Callanta Media over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Callanta Media were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
planning, setting up, and executing media buys for clients running advertiserments on comcast linear television
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Executed media buys that fit the client's budget and flight dates
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Michelle was very responsive, receptive to our clients' needs, and made sure all of her deliverables were submitted ahead of their deadline.
What was your primary form of communication with Callanta Media?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
It's rare to work with a third party who can do the job and fits in with our culture and values, but Callanta Media did. They certainly check every single box and more!
Are there any areas for improvement or something Callanta Media could have done differently?
I just wish we could clone Michelle from Callanta Media!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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