Calibre™ - The Leading SEO, PPC & Social Agency

Conquering Marketing Is Our Mission

We work with brands of all shapes and sizes to devise and implement award winning strategies.

Calibre Media is led by a managing director with over a decade of experience in Digital Marketing having work with Costa, TomTom, Eve Sleep, Boy London any many more.

As search becomes even more complex, you need an service you can rely on, ensuring your business continues to be seen.

 

That’s where we come in.

We help businesses navigate search strategy and the world of algorithms to decode what it all means for them, and how they can present their business online, staying relevant to both search engines and flesh-and-blood potential customers.

Whatever your business – B2B, retail or services – we’ll help you get in front of the right potential customers.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2017
Calibre
20-21 Wenlock Road
London N1 7GU
United Kingdom
Calibre
Unit 2, Albert Works, Conway Street
Brighton, ESX BN3 3LW
United Kingdom

Portfolio

Key clients: 

The Managing Director previously ran an agency with a turnover of over £1m+ and worked with large brands including

  • Peter Christian
  • Woven.co.uk
  • TomTom
  • Virgin
  • Costa Coffee

Lexel

INTRO

Lexel is a leading London based agency who provide Mobile Application and Magento services to a number of large companies including Tech21, ChoccyWokkyDoodah and Boy London to name a few.

Lexel wanted to increase the search presence of Mobile Application keywords and Magento keywords, something which we heavily targetted.

 

RESULTS

The results speak for themselves, Lexel is one of the best ranking websites for London based terms in Magento and Mobile Applications.

It ranks for a number of keywords including:

App Developers

App Developers London

Mobile App Developers London

Magento Support

Magento Support London

Magento Developers London

SEO Services London

 

Coffee Hit

INTRO

With an aim to offer customers outstanding service coupled with impartial advice, CoffeeHit are an independent retailer of coffee products.

Their range covers a staggering array of coffee equipment, from the simple cup to a dazzling array of equipment for the professional barista.

Within a quarter of a year, we had made a significant difference to the CoffeeHit rankings and built up a solid momentum which meant those rankings continued, and still continue, to rise.

 

RESULTS

The results now are nothing short of staggering. The overall keyword rankings for CoffeeHit up by 117 in total, which had a tangible effect on the coffee specialist’s turnover.

Sales increased by a massive 45%, with a similarly strong growth of a 46% increase in organic searches.

 

Reviews

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Digital Marketing Strategy for Software Solutions Firm

“They care about you and your company’s needs rather than treating you like a sales number.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Jan. 2017 - Jan. 2018
Project summary: 

Calibre provided SEO and marketing strategy suggestions for a new product at a software solutions firm. They optimized the firm’s landing page, ran PPC campaigns, and offered advice on how to feature products.

The Reviewer
 
1-10 Employees
 
United Kingdom
Managing DIrector, Software Solutions Firm
 
Verified
The Review
Feedback summary: 

Thanks to Calibre’s work, lead generation and site traffic increased by over 30% and led to increased networking for future consulting work. Their team delivered personalized attention and was highly responsive, often replying to inquiries within the hour.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a consulting and software solutions firm that provides software development expertise to outside companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Calibre?

We spent the past two years redeveloping a software system and hired Calibre to help us with the digital marketing on that product.

SOLUTION

What was the scope of their involvement?

They helped us with SEO and PPC using Google AdWords. In conjunction with that, they redesigned our landing page so that it contained better backlinks, links to our blog, and SEO-friendly keywords. They also gave us some more general advice about how to improve our site in terms of displaying the products we offer, which we’re now in the process of revising.

What is the team composition?

We worked directly with the owner of the company.

How did you come to work with Calibre?

I knew their owner through my own previous work as a consultant. When I learned that he’d created an SEO services company, I reached out to him to work with us.

How much have you invested with them?

We spent about £2,500 (approximately $3,400).

What is the status of this engagement?

We worked with them from January 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our site traffic and lead generation improved 30–40% based on Calibre’s work, which was our primary goal and connected us to a lot of new potential customers. In terms of the specific product we were trying to advertise, their intervention helped us but we ultimately realized that the market was already saturated and decided to change course.

How did Calibre perform from a project management standpoint?

They’d often get back to us within the hour, and always within the day, anytime we had inquiries.

What did you find most impressive about them?

I like that they’re a smaller company. They can dedicate more time to you as a customer and provide the same kind of quality service as a larger firm. They care about you and your company’s needs rather than treating you like a sales number.

Are there any areas they could improve?

My only concern is scalability in the future since they have so few people, but then there’s a question of whether or not they can maintain the same level of customer service as they grow.

Do you have any advice for potential customers?

Make sure you have good developers so you can implement the site changes they recommend. If your internal team can’t respond quickly or effectively, you won’t see the best results.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

SEO & Digital Marketing for Ecommerce Menswear Company

"Calibre has tripled the visibility of our business in search results."

Quality: 
4.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Sept. 2015 - Ongoing
Project summary: 

Calibre provides technical SEO services, including in-page analytics, content creation, and keyword targeting.

The Reviewer
 
11-50 Employees
 
United Kingdom
Maxwell Alderton
Marketing Director, Peter Christian
 
Verified
The Review
Feedback summary: 

The conversion rate and the qualified traffic have increased markedly since Calibre's initial engagement. Communication can be occasionally slow, but efficiency and quality of work generally win the day. Their technical expertise makes them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Peter Christian, and e-commerce menswear company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Calibre?

We wanted a consultant to help us with keywords and technical SEO.

SOLUTION

What was the scope of their involvement?

They do in-page analytics for our product pages and edit those pages as needed. They also do content creation, which is keyword specific.

What is the team composition?

I work with Jason (Managing Director, Calibre) and part of his content team, as well.

How did you come to work with Calibre?

I found them through a referral. I originally used them for Magento e-commerce support.

How much have you invested with them?

I do other business with Jason as well, and I probably spend £30,000 (approximately $39,500 USD).

What is the status of this engagement?

We started working together around September 2015, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the engagement began, Calibre has tripled the visibility of our business in search results. Our conversions are increasing, and qualified traffic is accelerating based on their advice.

How did Calibre perform from a project management standpoint?

We have regular communication, mostly via phone and email. They also use Atlassian for project management, which works quite well. Their response isn’t always rapid, but they get back to us pretty quickly about our key points.

What did you find most impressive about them?

They provide excellent technical analysis.

Are there any areas they could improve?

We always want more in-person time with them, but we do speak pretty regularly.

Any advice for potential customers?

Get to know your product. The more you know the product and understand your customer, the better you can apply their technical knowledge to your business.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer