We’re the only legal marketing firm in the country with the experience, track record, and tools proven to deliver the maximum return every single month from your marketing dollars, all while setting you up for long-term growth. We founded Caliber because we recognized most legal marketers and agencies were doing a disservice to the industry by not focusing on the right marketing methods, and not providing correct attribution and accountability. It’s no secret that to this day, many firms are confused about where exactly their marketing dollars are going, what campaigns bring in the biggest cases (and which lose money), and where exactly to allocate dollars going forward. They don’t feel they have any insight as to what’s working and what’s not, and recognize their marketing partner isn’t able to provide accurate or correct information.
The legal marketing world has been nefarious at best– but with the technologies now available it doesn’t have to be. At Caliber, we’re a team of technologists, data scientists, law firm operators, and high-impact visionaries that set out to build the attribution and marketing system the legal industry needed. Today, we’re able to showcase industry-leading results because of that. Even in highly competitive markets where our clients are out-spent by factors of ten or more by larger firms, we’re able to apply our technology and strategies to ensure our client is the dominant firm in their market for the services they offer. We know down to the dollar which campaigns perform best, and produce the data needed to best understand where to allocate budgets and systematically increase market share over time. This creates a compounding effect that lets us spend the least to acquire the highest number of quality cases. This is the exact opposite of the “spray and pray” marketing we see the majority of firms adopting today; leading to confusion and in many cases fear of not understanding what’s really making money, and what is throwing it away.
"Caliber Legal is great in their field, and we’re happy with them."
Aug 26, 2021
Marketing Director, Ramji Law Group
Faisal Rahman
Verified
Legal
Houston, Texas
11-50 Employees
Phone Interview
Verified
An injury law firm was looking to increase their Google presence and revamp their site, including their look. Caliber Legal has developed the WordPress site from scratch and optimized it for SEO.
Although the site hasn’t been released yet, Caliber Legal has stood out for their expertise and focus on the legal field. They know the type of content and visuals required for that type of work. The team communicates efficiently over text, emails, and phone calls, and they’ve been great partners.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director for Ramji Law Group.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Caliber Legal?
We wanted to organically increase our Google presence, revamp our website, and get a brand-new aesthetic look for everything, including our content and pictures.
SOLUTION
What was the scope of their involvement?
First, we flew out to Michigan and had a two-day meeting with Caliber Legal. We agreed upon our package, and they got started on it right away. It took them less than six weeks to build our website.
Caliber Legal developed the site from scratch on WordPress, and everything was optimized for SEO. Also, they tied the website to their domain, which is hosted on GoDaddy.
What is the team composition?
We’ve worked with three people from their team, including the owner and a web developer.
How did you come to work with Caliber Legal?
Another law firm recommended them to us. They gave us their phone number, so we reached out. We had a 20-minute phone call, and I was blown away. I had knowledge in this field, but they knew exactly what they were talking about. Then, I introduced them to the owner of our firm, and he was on board.
How much have you invested in them?
So far, we’ve spent about $11,000.
What is the status of this engagement?
We started working with them in July 2021, and our relationship is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our website isn’t completely live yet.
How did Caliber Legal perform from a project management standpoint?
It’s been so easy to deal with them. We communicate through text, phone calls, and email. They’ve given us their personal numbers so we don’t have to wait to be transferred to someone. I have them locked into my phone, and they always answer. I don’t even have to schedule a time to talk to them.
What did you find most impressive about them?
They specifically focus on legal marketing. They don’t work for a bakery and then try to do the same type of work for a law firm. Whenever you specialize in dealing with the legal field, you know the different types of content or how the aesthetic or visuals should be. Caliber Legal is great in their field, and we’re happy with them.
Are there any areas they could improve?
Not really; they’re doing a good job.
Do you have any advice for potential customers?
Whether you need something done from scratch or touch-ups, I 100% recommend them if you’re a boutique law firm or a big bad wolf in the law game that’s been around for years.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Locations (1)
SUITE 775, 24901 NORTHWESTERN HIGHWAYSouthfield, MI,
United States48075
+(844).960.1337
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