Could you share any statistics or metrics from this engagement?
On the design side, I have no complaints whatsoever about our website. The only downside would be if a competitor started using CAKE for themselves.
The mobile version needs a little facelift, but it works great in terms of functionality.
I aim for my business to be a leader in its field, and that’s how I view search results: we should come up within the first two spots for relevant terms. Out of all our keywords for surgical procedures, plus the term “plastic surgeon,” totaling 31 search terms, we sit within the first two results for all except two, and those two are almost irrelevant.
We’re the number one result for “mini tummy tuck,” but, by searching for simply “tummy tuck,” we’re almost nowhere to be found, which doesn’t bother me.
The other low result is for “gummy bear implant,” for which we’re number six. I’d like to work on that one the most, but it’s grouped with other synonyms for this type of implant, like “tummy gel” or “cohesive gel.” For “shape silicone” and another four synonyms for the same procedure, we rank one or two in search results.
They’re doing a wonderful job. Our phone is ringing all the time. When the rankings were lower, it rang less.
How did CAKE perform from a project management standpoint?
They worked ahead of Google. If a particular tactic would be looked at with more emphasis by search engines in the future, CAKE would adopt it. Many people don’t understand this aspect of SEO and rather look for simple guarantees of results. CAKE was careful with offering promises, which I considered a white flag.
What distinguishes CAKE from other providers?
There are polarized interests in the search engine market: the human aspect begs for an aesthetically-pleasing and conversational content. Search engines, on the other hand, prefer an abundance of keywords, which often times won’t look right. CAKE provides a balance between these two elements.
Is there anything CAKE could have improved or done differently?
They don’t have a marketer, which is a part of our business that I’m eager to outsource. They should provide someone that could take care of all aspects of marketing, from sending out our newsletter to any other promotional elements.
Because they’re our partners, they wait for us to review content, proofread it and send it to them. I would love for them to drive more of this work.
They do a good job of content management in general. We have a process of working on blog posts and press releases, choosing topics and release times for certain pieces. CAKE gets deadline approval from us and works on a timely basis. When they have to wait for us for a piece of content, they take the tactic of not pressuring us, which they should do.