CadenceSEO

Please describe your company and your position there.

We are a manufacturer's sales representative. While we don't manufacturer anything we are the exclusive sales arm of major industrial automation manufacturers. We leverage our customer relationships in a consultative manner to help those customers find solutions for the challenges they face within their processes. I am the VP of Operations and Marketing.

For what projects/services did your company hire CadenceSEO, and what were your goals?

SEO Optimization - we have had a website for years and recently added an online buying presence. CadenceSEO played a huge part in helping us take both of those platforms to a new level from an SEO standpoint.

How did you select this vendor and what were the deciding factors?

Customer Service - Responsiveness -- these guys are incredible!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Overall SEO Optimization - keywords, current website clean up (H1, H2), content writing and posting.

How many people from the vendor's team worked with you, and what were their positions?

In the two years we had an exclusive team. We only worked with 3-4 people directly. They were fantastic!

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Web traffic increase

Describe their project management style, including communication tools and timeliness.

Ongoing Google Doc Spreadsheet - made what we needed to provide and feedback very easy.

What did you find most impressive or unique about this company?

Great people!!!

Are there any areas for improvement or something they could have done differently?

No. We really enjoyed working with Cadence and are only leaving to consolidate resources. We're a HubSpot Shop and found a resource that can help us leverage our Hubs account and incorporate the SEO aspect. If it weren't for that, we'd have stayed with Cadence!

Please describe your company and your position there.

I am Product Marketing Manager for Chief, a brand of Legrand AV. We manufacturer commercial and residential TV mounts and related AV (audio visual) accessories.

For what projects/services did your company hire CadenceSEO, and what were your goals?

We hired CadenceSEO to do an SEO audit of our site, make optimization recommendations and write content on a monthly basis that will help boost our organic search ranking.

How did you select this vendor and what were the deciding factors?

We reached out to CadenceSEO at the suggestion of our digital marketing director. We had already been working with an SEO contractor and were looking for a business we could truly partner with and be transparent in their communication and metrics.After some initial consultations and receiving a quote, we decided to work with CadenceSEO for at least three months.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope included:

1. SEO & visibility audit
2. Keyword research
3. Optimizing site for target keywords
4. Ongoing content creation to engage and inform

Build authority Deliverables included:

• How to improve rankings
• list of pages with broken backlinks
• list of non-indexable URLs in sitemap
• list of pages missing from sitemap
• missing canonicals
• internal broken links
• duplicate content
• optimization recommendations for page titles and header tags
• suggestions for metadata
• list of images that are too large or missing alt text
• extensive list of keyword rankings and ongoing blog content creation.

How many people from the vendor's team worked with you, and what were their positions?

I first worked with CadenceSEO's Director of Sales and eventually worked with one of the principals of the business for ongoing content optimization and creation. I've also been in touch frequently with their Director of Account Management who helped keep project timelines on track and worked with various content writers who produced our monthly blog topics and content.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site has seen increases in clicks and impressions from organic traffic month over month. Kevin has also been a proactive and invested partner in our success by continually calling attention to negative metrics and actions that can be taken to overcome them.

Describe their project management style, including communication tools and timeliness.

We've been very impressed with the open, timely, and transparent communication from CadenceSEO. Their passion for their business and ours is always apparent. We also appreciate their flexibility to work around our timeline and budget and still deliver results.

What did you find most impressive or unique about this company?

The time and care they've put into learning our business, so they can write truly relevant content. Their personal investment in our success while helping us understand the tools of their trade and metrics.

Are there any areas for improvement or something they could have done differently?

Not that I can think of at this moment. I've really enjoyed working with their team and look forward to continuing our partnership.

Please describe your company and your position there.

I am the Chief Marketing Officer for a global digital engineering services company.

For what projects/services did your company hire CadenceSEO, and what were your goals?

We engaged CadenceSEO to help us grow our organic web traffic through cultivation of domain authority across a range of strategic content areas.

How did you select this vendor and what were the deciding factors?

I've worked with a lot of SEO service providers over the course of my career. I've never been more impressed by any of them than I am by Christy's insight, strategic thinking and get-it-done mindset. She and her team are head-and-shoulders better than any other SEO strategist I've ever worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We defined strategic content areas that are important to supporting our growth agenda. Christy did keyword analysis, and together we prioritized our content strategy.

After fixing the legacy issues with our digital assets, Christy and team now propose and then create new content to advance our domain authority every month.

How many people from the vendor's team worked with you, and what were their positions?

3-4. Christy is our lead, and there are 2-3 support resources who periodically join meetings or do work for our team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic is up over 100% YOY. Having been close to the process, I know how it happened... but it never would have happened without CadenceSEO's guidance and executional support.

Describe their project management style, including communication tools and timeliness.

We have a weekly call, and the rest of our collaboration is asynchronous (through emails and GoogleDocs). It works extremely well

What did you find most impressive or unique about this company?

Christy is an SEO genius and she is tons of fun to work with.

Are there any areas for improvement or something they could have done differently?

Honestly, nothing comes to mind.

Introduce your business and what you do there.

I’m the marketing manager of a greenhouse garden center and landscaping company.

What challenge were you trying to address with CadenceSEO?

We wanted to boost our site’s ranking on Google and needed help with SEO.

What was the scope of their involvement?

CadenceSEO provides SEO services. Specifically, they optimize the backend of our site. Their efforts include conducting keyword research and implementing specific keywords in meta descriptions. The team also ensures that Google has no trouble scanning our site.

Additionally, the CadenceSEO team gives us suggestions for our content in terms of our blog and other site content. They’ve written and published some copy, but they primarily provide SEO consulting services to help us rank better on Google.

What is the team composition?

I work mainly with a project manager, who is also our SEO consultant. There are also several teammates working in the background.

How did you come to work with CadenceSEO?

They actually found our website when they were researching sites that had experienced dramatic decreases in rankings. The team reached out to us, and I thought they were a good fit. 

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

The project started in April 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to CadenceSEO, we’ve seen a dramatic improvement in our rankings on Google. Their work has definitely led to an increase in leads. 

Overall, they’ve exceeded our expectations — I’m 100% satisfied with the team.

How did CadenceSEO perform from a project management standpoint?

They go above and beyond to ensure that they always stick to our deadlines. CadenceSEO also does a great job of shifting things around to keep the project within our budget.

We primarily communicate via email, but we also have Zoom meetings twice a month.

What did you find most impressive about them?

I’ve worked with several vendors, but what makes CadenceSEO stand out is how much they prioritize us. They put a lot of care and attention into tailoring their work specifically for our organization.

Furthermore, the CadenceSEO team makes a point of being on top of the project — they complete tasks in a timely and efficient manner.

Are there any areas they could improve?

Sometimes they come up with too many fantastic content suggestions, and we don’t have the capacity to utilize all of them. However, that’s not really a bad thing. I’ve been highly satisfied with the team overall.

Do you have any advice for potential customers?

Know what you’re capable of and communicate this clearly with the team. This will help CadenceSEO adjust to your budget and time limitations.

Introduce your business and what you do there.

I’m the retail marketing generalist at Kalmbach Feeds, an animal nutrition company based in Ohio. We make feeds for animals of all shapes and sizes but mainly for farm-type animals, such as livestock, horses, and chickens.  

What challenge were you trying to address with Cadence SEO?

We hired CadenceSEO to dive into the world of SEO and help Kalmbach with its organic search rankings.  

What was the scope of their involvement?

CadenceSEO has been helping us move our website higher in search rankings for people searching for animal feeds. Their team has done plenty of legwork for us, and we talk multiple times a week. I specifically have a weekly chat with Kevin (VP of Growth). 

In the beginning, the CadenceSEO team delved into our website to find errors like broken links or pages that no longer existed and needed to be redirected. Since our website was only recently redesigned, it had plenty of issues and wasn’t completely set for SEO. After finding such errors on the website and doing a site audit, the CadenceSEO resources worked to fix them.  

We also designed a plan around how to target keywords, and the plan included creating more content for the website. It previously had minimal content, so search engines had a hard time finding and crawling it. To fix that, we put up a blog page where we could create content that focused on our target keywords. On top of that, CadenceSEO has also helped us create press releases to build backlinks to other credible websites. That way, we improved the amount and quality of the website’s content.

At present, we continue to create content for the website to further optimize it. We will soon be picking up another brand with CadenceSEO — we have multiple brands — and we’ll have more in-depth and strategic collaboration with them for many of our brands. 

What is the team composition?

Our lead project manager is Kevin, and everything has gone through him. We’ve also worked with Destiny (Senior Project Manager), though she’s taken another role within the company. Many other people from their team work in the background, but Kevin has been our main point person. 

How did you come to work with CadenceSEO?

CadenceSEO reached out to us and brought to our attention that our newly redesigned and relaunched website was having major issues from an SEO standpoint. We were no longer ranking in Google, and people wouldn’t find us online in the near future if we continued down that path. That was how we started working with them.

How much have you invested with them?

So far, we’ve invested around $10,000 in their services. 

What is the status of this engagement?

We started working together in June 2021, and the project is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Success metrics are hard to pinpoint down to any certain time because they change weekly. In any case, during the last 60 days, we’re up in 383 rankings across several Google searches that are related to our business. Those terms include words and phrases that we aren’t even targeting. Our ranking continues to go up every week, and that’s been exciting to watch especially as we add more content to the website. That being said, we have to wait for around six months to see more optimal results from Google; we’re about three and a half months into the engagement. 

Meanwhile, CadenceSEO has done an incredible job of improving our website from its sad and poor state to one that ranks in multiple terms. Overall, it has been a neat experience working with them.

How did CadenceSEO perform from a project management standpoint?

Working with CadenceSEO has been extremely beneficial for us. They truly help us manage this side of our marketing efforts, and they come to us every week with new plans and suggestions. Our teams also stick to a good timeline and rhythm in everything we need to do, and they manage everything for us. We mainly communicate over emails and Zoom. They use AgencyAnalytics, where we can access our updated data points every single day — this is our main dashboard. 

What did you find most impressive about them?

The most impressive thing about CadenceSEO is the personalization of their work. They try to maintain a face-to-face interaction with us even though we’re on opposite sides of the country. Everything has been so personal, so it’s been great working with them. 

From a business standpoint, it’s always nice to know that they truly care about us. They want to see us succeed especially in this area of marketing. As a company, we’ve known little about SEO, but CadenceSEO has been helpful in teaching us about its importance all along the way. 

Are there any areas they could improve?

No, there aren’t any. 

Introduce your business and what you do there.

I’m the CEO of BioFunctional Health Solutions. We are a corporate health & wellness provider.

What challenge were you trying to address with CadenceSEO?

We were looking for a partner to help with our digital media marketing. We had essentially no online presence or digital marketing footprint, so we hired CadenceSEO to help us.

What was the scope of their involvement?

CadenceSEO began by giving us an onboarding checklist and asking for information regarding our target audience, keywords, analytics, previous campaigns, business demographics and other specifics.

They’ve done an assessment to see how we might generate organic leads to, and through, our website. The team has indexed our site and enabled Google Analytics to measure the baseline of what the site was generating. They researched for optimal SEO keywords and applied SEO concepts to drive the best quality traffic to the website. They’ve also come up with a social media marketing strategy to increase traffic and clicks through SEO and PPC.

Besides recommending a web developer and designer to help evolve our site, the team is also currently working to create content, like thought leadership articles. We’ve given them admin access to the WordPress website. They’re also currently doing email campaigns.

What is the team composition?

There are at least four people working with us at any given time, with others jumping in on various tasks, such as copywriting. There is a project manager and his assistant, 2–3 copywriters, and someone running the email campaigns.

How did you come to work with CadenceSEO?

CadenceSEO was referred to us by another company. I had interviewed several people in my search for digital marketing assistants, but within five minutes of speaking to them for the first time, they were able to solve a problem regarding our visibility and indexing. We decided to hire them.

How much have you invested with them?

We’ve invested over $50,000.

What is the status of this engagement?

We began working together in October 2020, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have seen 7,000% increase in website traffic. We get 3–5 leads per day now as opposed to having none before. We also have 98 backlinks where we previously had zero. The email campaigns are generating 4–5 meetings per week and the website is lightyears ahead of where we could’ve gotten without them.

How did CadenceSEO perform from a project management standpoint?

They’re excellent. They set a strategy with measurable outcomes and goals, and apply good follow-up and follow-through, as well as keeping us on track, to achieve them. We have weekly meetings with the whole team, exchange emails between meetings, and use Google Docs.

What did you find most impressive about them?

Their expertise and ability to build, execute, and maintain an SEO strategy sets them apart. I’ve worked with several partners in the past for digital marketing, and they were just wrong. This is the first time I’ve felt comfortable that we’re doing a good job.

Are there any areas they could improve?

In hindsight, I might have said I wanted a more formal roadmap for the project. However, we may not have gotten the same results, so I’m not sure that counts.

Do you have any advice for potential customers?

Do it with CadenceSEO. There aren’t any long-term contracts; they work month-to-month. See if it works for you.

Introduce your business and what you do there.

I’m the president of a consumer products company. 

What challenge were you trying to address with CadenceSEO?

They provide SEO services and web consulting.

What was the scope of their involvement?

They’re our SEO team that also handles some consulting work for our website. That includes overall optimization and web-related decision making.  

What is the team composition?

I work with three people, including an account manager, a lead consultant, and a lead coordinator.

How did you come to work with CadenceSEO?

We initially started working together based on a referral from a past partner company. I’d been working with the principals of the company before they formed CadenceSEO. When They started the business, I became a customer of the company.

How much have you invested with them?

We’ve spent about $40,000 on their work so far.  

What is the status of this engagement?

We’ve been working with them since September 2020.

What evidence can you share that demonstrates the impact of the engagement?

Their services are excellent. Organic search volume has significantly increased since we started working with them. The evidence is in the analytics that we’re doing much better. For instance, we’re ranking for target keywords in the top three search results.  

How did CadenceSEO perform from a project management standpoint?

They’re great project managers. We communicate through weekly Zoom calls as well as ad hoc phone calls and text messages. I preferred to keep communication simple. They offered project management tools, but we stuck to Google Docs based on my preference. 

What did you find most impressive about them?

They communicate well, going the extra mile to deliver unique ideas and strategies to us. Instead of sticking to our general requirements, they work to go above and beyond, probably spending more time on it than allocated in the scope. I appreciate them making sure our project goes well. 

Are there any areas they could improve?

SEO is their main strength, but it would be great if they offered more services.  

Do you have any advice for potential customers?

We recommend them. They’re, by far, the best contractor we’ve worked with. There are plenty of companies that promise a lot but don’t deliver. They’re realistic in expectations and truly perform against them. It’s been nice feeling confident about their work and results every step of the way. 

Please describe your company and your position there.

I am the digital marketing specialist for LM Cigars and I run our website, social media platforms and our email marketing campaigns.

For what projects/services did your company hire CadenceSEO, and what were your goals?

Improvement of SEO and SERP rankings, cleaning up the back end of our website to increase speed and customer usability and functionality.

How did you select this vendor and what were the deciding factors?

We chose them because we were given a great offer and a great team to work with that connected with us well and were very responsive to helping us. They have had great results in the past and knew what to do to help us improve.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We gave them a list of keywords and our competitors and gave them access to our analytics, our website, and Google Search Console and they went to work on a detailed audit of our site. They created a Google Sheet that was filled with our keywords, the rankings of those keywords, striking distance, content topics for blog posts, page optimization suggestions. We worked together over the 3 months to collaborate and edit the blog topics their team wrote for us.

They implemented all of the blogs they created for us after our edits. They were HIGHLY responsive to our edits and always made themselves available even when dealing with a time zone difference. They optimized existing pages on our website to help the user have a better experience. They cleaned up the back end of our website and increased our page speed tremendously. They taught us how to maintain the incredible progress and work they completed on our site.

They cleaned up all of our 404s. They fixed our h1,h2, and h3 headers. They performed link building, backlinks and internal linking. They gave us insight and strategy ideas that we able to implement in the last month after they were able clean up our site.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Jace mainly and Kevin in the beginning, and end alongside Jace. Jace was our account manager and was an absolute delight to work with.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website speed has increased tremendously. Our website traffic has doubled, our revenue has increased by 30% from organic traffic, our users and new users have doubled.

Describe their project management style, including communication tools and timeliness.

They were great with managing our expectations, guiding us to what they suggest, listening to our ideas and adjusting when needed. They met deadlines and we kept up with their asks and to-do's in a timely manner. I communicated with Jace on a weekly basis via email and then had virtual meetings every other week to go over any questions, strategy, updates, and next steps.

Jace was very quick to respond to all of my emails and last minutes asks needed. We were given great presentations about their updates that we could share with our team. They had a Google Sheets document that we all would use to stay up to date with what they were doing and could respond and work in the document to communicate and approve tasks efficiently.

What did you find most impressive or unique about this company?

Their willingness to help and improve our site with their SEO knowledge and to help us grow was impeccable. They did their research and learned about our industry fairly quickly. They always had updates when we met for meetings and visuals to support their work and words. Their team was very responsive and had answers when we needed them. Jace was always available when needed and if there was something he didn't know, he was quick to reach out to his team to get me an answer.

Are there any areas for improvement or something they could have done differently?

I can't think of any at the moment. They were great. I hope our company sees long-term growth from their work so we can bring them back to continue more of their great ideas. We wish we had more time with our company budget.

Please describe your company and your position there.

I head up sales and marketing for a proposal automation software company.

For what projects/services did your company hire CadenceSEO, and what were your goals?

We needed to improve our organic search results to compete with the traffic and goal completions of our paid search campaigns.

How did you select this vendor and what were the deciding factors?

We interviewed several SEO consultancies. We were looking for an organization that would give us expert SEO guidance, personalized attention, and flexible engagement levels to scale with our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

CadenceSEO examined our business and market dynamics, developed a SEO strategy tailored to us, and helped us execute this plan. Since this point, they have actively reviewed results, adjusted the plan, and shared new ideas to increase the SEO impact on our business.

How many people from the vendor's team worked with you, and what were their positions?

Primarily, we've worked with three individuals from CadenceSEO - content writers and an account manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen tremendous results. SEO is now outpacing our paid search results!

Describe their project management style, including communication tools and timeliness.

CadenceSEO have been friendly, professional, and personal. Their execution has been timely and consistent.

What did you find most impressive or unique about this company?

CadenceSEO is small enough to care about every customer but big enough to scale to meet expanding needs.

Are there any areas for improvement or something they could have done differently?

None that I know!