What evidence can you share that demonstrates the impact of the engagement?
We launched the new brand in May 2018 and encountered immediate success. Most stores around us began carrying several of our beer lines. Within a very short time, we were one of the top-selling new breweries in the country, per supermarket scans.
My company has signed three new distributors and entered three new states. We expect to continue expanding. Our brewery is on track to double the volume of product we did before we engaged Caava Design, and we will likely triple that number over the next year.
How did Caava Design perform from a project management standpoint?
In the crafty brewery industry, new brands must be launched by May so that the product is available in stores during the spring and summer, our busiest seasons. This meant we had quick turnaround times, but Caava Design delivered everything on schedule. Even though we were in different states and could not have in-person meetings, communication was seamless throughout the creative process.
What did you find most impressive about them?
We have been amazed by their design proficiency and knowledge of what is best for a brand. For instance, they created a red banner design that my team did not initially like. However, Caava Design knew this was the optimal branding approach, even if my company did not see it at first. Now, this design is extremely identifiable and receives excellent feedback. We are grateful that instead of modifying the design to our tastes, they defended their approach. They have created a real, long-term branding platform for our business.
Are there any areas they could improve?
I cannot think of any. They are extremely talented, and I would recommend them to anyone looking for high-level professional design.