What evidence can you share that demonstrates the impact of the engagement?
Although it’s still very early, all of our potential partners and investors love the branding. Internally, we’re incredibly pleased with the cost value benefit of the service. They’re not a million-dollar branding firm, but it’s tons of value for the price.
How did Caava Design perform from a project management standpoint?
They're excellent in managing our engagements. They've always been top-of-mind in that area.
What did you find most impressive about them?
Their presentations where they display the final results are well done. Unlike a lot of firms, they show fully fleshed out presentations, rather than spending time on presenting revisions. They show everything you’ll need to as a company in a practical application. For example, they incorporated gaming elements and convention banners to show how the new brand translates. Within the first time you see their work you get a great picture of their work and it’s something unique that I’ve never seen any other branding firm do. They typically hit the mark on the head the first time.
Are there any areas they could improve?
Their file management, PSD, and vector files could be a bit cleaner. Maybe they had some interns work on it, or maybe they don’t expect their clients to go in and play with those files, but my team works with all of our assets and those components were clunky. We had to do a lot of clean-up internally, so that would be our only point of improvement.
Do you have any advice for potential customers?
My advice is to stay on top of the project. If there’s a pressing deadline, it’s a good idea to check in to see if Caava might need anything. Finally, the more information and direction that can be given upfront, the better.