C2A Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m a manager at Mancini’s Sleepworld, a California-based retailer offering mattresses, bedroom and living room furniture, and bedding. We’ve been helping customers find the perfect sleep solutions for over 50 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with C2A Digital Marketing?

We needed help increasing offline visits to our brick-and-mortar stores.

SOLUTION

What was the scope of their involvement?

C2A Digital Marketing handles our Google Ads, display ads, and paid Meta ads. The team focuses on building campaigns on Google and Meta that target people looking to purchase from us and visit our stores to complete the purchase. Additionally, they’ve launched awareness video campaigns on YouTube.

What is the team composition?

We’ve worked with 5–7 teammates from C2A Digital Marketing.

How did you come to work with C2A Digital Marketing?

A former colleague referred C2A Digital Marketing to us. We chose them over other options because of their technical expertise. The team came up with a plan that was a perfect fit for our business goals.

How much have you invested with them?

We’ve invested around $100,000.

What is the status of this engagement?

We started working with C2A Digital Marketing in May 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve continuously hit our targets month over month for ROAS > 10x. Moreover, we’ve seen a 25% increase in offline visits, as reported by Google.

How did C2A Digital Marketing perform from a project management standpoint?

C2A Digital Marketing’s project management is good, and they’ve delivered all the work within the given timelines. We communicate via conference calls, phone calls, and emails.

What did you find most impressive about them?

C2A Digital Marketing’s ability to think outside the box is impressive.

Are there any areas they could improve?

Their communication is good but could be better.

BACKGROUND

Please describe your company and position.

I am the SVP of Marketing/Leasing of SLC Consulting

Describe what your company does in a single sentence.

Manages and operates Multifamily asset in the US and Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire C2A Digital Marketing to accomplish?

• Optimize advertising budgets
• Regionalize campaigns and budgets
• Increase ROAS

SOLUTION

How did you find C2A Digital Marketing?

Professional network

Why did you select C2A Digital Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from C2A Digital Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope fo work:Monitoring Google Ad campaigns for 20 accounts (review ad scheduling/day parting, bidding strategy logic, auction insights, budget pacing over time, search terms analysis, frequency caps, audience/geo targetting and exclusions, attribution models, conversion tracking configurations etc.)
Providing weekly recommendations and adjustment suggestions to the current paid advertising agency to executeProviding monthly recap report to show KPIs' improvements and Google Ads performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We brought C2A Marketing on to fix our underperforming paid search campaigns. They cut our average CPC by 28% while improving lead quality, which drove a 45% jump in ROAS. In just three months, paid campaigns were contributing 30% more leads than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and going the extra mile to help us achieve goals.

What was your primary form of communication with C2A Digital Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Moh is an expert in his field and his recommendations are always spot on.