What evidence can you share that demonstrates the impact of the engagement?
The final video was one minute and a half-long, by choice. The idea was that it should be a quick, but not too in-depth explanation of our technology. It was perceived very well internally, which was an important marker of success for us. Folks on our engineering, product, and sales teams said the video captured our essence and the message we were trying to convey.
We’ve used the video in sales decks, our website, and in meetings with prospects and clients. It went a long way to helping us close early conversations and move people into the next stage.
How did BX Films perform from a project management standpoint?
Any holdups were on us. We started the process and had a few priorities that took over. From the concept and storyboarding to shooting, they scouted and laid everything out very quickly. They were always pushing us and making us stay on deadline. I think they were very efficient, especially considering how unprepared we were. We didn’t expect an agency to necessarily handle project management this well, but they did.
They were incredibly responsive. Primarily, communication was over email. I don’t know if they used a Trello board or something like that, but email and Google Docs were enough for us.
What did you find most impressive about them?
They really care about their craft, and that was very evident in the work they did for us. They’re talented storytellers and care about the medium they work in. This comes out in how they talked about the project. That kind of passion was reassuring.
More specifically, their visual effects were very impressive. Though visual effects were part of the scope, they went above and beyond. We had a very positive experience.
Are there any areas they could improve?
No, not really. I’d actually argue that we as a client could have been better. Video production is a new thing for us, and they helped to explain the different things we could do.
Do you have any advice for potential customers?
It’s not specific to them, but, generally, it’s very important to go into the project knowing what you want. It takes quite a while to do, but it’s important to have a clear vision and understanding of what you’re attempting.