BVR's Creative Lodge

Starting from an analysis of the brand’s visibility and positioning in relation to its direct competition, BVR’s Creative Lodge team established with the beneficiaries the most important campaign objectives and, literally, set out on the road: the entire territory targeted for the OOH marketing strategy was covered, analysed and interpreted in order to identify the optimal promotional solutions and to structure a campaign as closely as possible to the company’s needs and resources.

Adapting to the profile of the usual client, BrunTek had not relied before on classic brand promotion or on the advantages of a strong online presence. It had also paid little attention to a unified brand communication.

Aiming for maximum impact, we argued that this OOH marketing strategy would only be successful if, going beyond its purpose, it aimed to ensure a consistent presence both visually and in terms of message, across all communication channels used by the company in the future, not just through OOH advertising.

Starting with an already established logo and name, we identified an interesting, strong sounding tagline around which we managed to build a set of 3 coherent visuals intended for display on billboards and street banners. All was complemented by a short 2D animation bringing together, explaining and anchoring each important visual element of the brand and campaign, as well as its key messages.

These elements were integrated into a campaign strategy that includes recommendations on the placement of billboards and banners, the pacing of images presentation and suggestions for supporting the OOH marketing strategy online.

• FIELD OF WORK
  - Rebranding
  - Packaging Design
  - Web Design
  - Product Photography
  - COVID-19 Protection System Simulation

FULL PORTFOLIO here

We visually shaped the Plexirom business model from a standard factory to a quality French company that offers a holistic range of acrylic products. From there, we built value into the brand story around their name brand – we chose to use the last letter of the company name, the “m”, to metaphorically communicate the company’s values. Related to shaping the acrylic products – the three pillars of the letter mark solid support and stand for Quality; the curvature of the connection lines in the letter formation stands for Flexibility; the minimalist form expressed through a fresh design reflects their Competitiveness. We created a new visual identity and art direction, along with premium photography that elevated the brand. Finally, we created a packaging suite that ensured consistency while introducing storytelling elements to connect the consumer to the heart of Plexirom.

• FIELD OF WORK
  - Catalog Design
  - Graphic Design
  - UI Web Design
  - Promotional Material Design
  - Social Media Graphics

FULL PORTFOLIO here

We reshaped CTE Solution’s image using impactful representations of equipment at work, complementing their entire range of products. We created a heavy industrial look that suggests power, efficiency and a professional approach in client relations.

• FIELD OF WORK
  - Brand Research
  - Brand Strategy
  - Brand Architecture
  - Name Branding
  - Logo Design
  - Brand Book
  - Social Media Graphics

FULL PORTFOLIO here

To disrupt the audience category conventional branding, we built a strategy designed to bring more kindness into the world through an impactfull but friendly form. The Apostrophe is the shopping cart, and by its bold and playful nature, it carries as many products each customer can buy. Motto: Small things that matter! From there, we created an elevated brand identity with customized blobby letter-forms paired with an essential but vital color palette, and an art direction full of hand-crafted elements that gave a warm, personal touch. Finally, we designed mobile-first website elements that matched kindly-sourced products with real, raw photography products to tell the brand story while also driving sales.

Sunny City - a city run by children, without rules made by adults, a city where children prepare a better world.

In "Sunny's Town", children are able to transform into doctors, teachers, police officers, saleswomen or hairdressers, playing these roles seriously. The town is a replica of a metropolis, on a small scale, with all the representative buildings: hospital, school, bank, police, hairdresser, supermarket. In the thematic activities, the little ones have the opportunity to take on roles and simulate different trades, under the guidance of a well-trained professional staff. Children acquire knowledge and skills, develop their vocabulary, creativity, organizational skills, critical thinking, self-confidence, but also the advantages of teamwork.

The concept is suitable for children between 4 and 12 years old.

BVR's Creative Lodge managed to render different views in 3D of the upcoming project, in order to present the final concept to the main client, Sun Plaza. 

You can watch a video presentation of the final product right here

• FIELD OF WORK
  - Packaging Design
  - Label Design
  - Illustration
  - Product Photography
  - 360 Product Photography

FULL PORTFOLIO here

Our involvement in the presentation of products strategy relied on emphasizing the Terra context – their cosmetics are like Nature in a bottle and such they belong into a medium of purity and freshness. We took the products directly into the Transylvanian landscape and let them speak for themselves from the beautiful surroundings. We just captured their natural vibe in a series of product photos. Apiterra products deserve to be directly associated with natural beauty in the customer’s mind and this is what BVR ‘s Creative Lodge delivered.

• FIELD OF WORK
  - Catalog Design
  - Email Signature
  - Social Media Banners

FULL PORTFOLIO here

Since we were dealing with a company with tradition and strict design guides, we created materials based on their needs with accents placed on the powerful equipment they construct and their long-lasting client relations. This resulted in a professional design for product presentation.

• WORKFIELD
  - Branding
  - 2D Animation
  - Video Editing

FULL PORTFOLIO here

This is the perfect branding project for fun education for kids and good parents. They learn children's songs together, how to make toys and all kinds of things that are essential to the little ones. Oli the Worm is your guide in the Magic Workshop, and his friends are always at stake.

These days, when dozens of bee species are on the verge of going extinct, honey is the new gold. This is the reason why we pay attention to details and make sure that beekeeping products receive the best packaging and label design we can offer. Delicately illustrated, each honey jar from Albina Carpatină — International Honey Range is unique in both taste and design. A premium branding project by BVR's Creative Lodge

Igiena PHS is a company specialized in the sale of cleaning products, with over 15 years of experience in offering professional hygiene solutions in Romania.

The company approached us for the development of a label design for two premium ranges of indoor air fresheners, intended for the HORECA field. A line of products originally presented in simple containers, with descriptive labels, based only on text, were to receive personality and strength through a design adapted under the name SCENTEVO.

The name of the products inspired an organic approach, in which the customer's final choice for a photographic background was graphically amplified by means of symbols. The latter illustrated distinctive features in the product names or were correlated with the elements in the chosen backgrounds.

In turn, the photos selected by BVR’s Creative Lodge team as the basis for a label design with the effect of evoking commonplaces of collective memory, as well as triggering a synesthetic process.

CONTEXT

Olga Gudynn Kindergartens, Primary and Secondary Schools provide quality formal education for children, aged 2 to 14.

Students can easily make the transition from preschool to primary and later to secondary school by continuing studies in the same safe and familiar environment, as their older colleagues. This is a strength of Olga Gudynn Int’l School educational system.

The educational process is conducted in accordance with the National Curriculum and Cambridge ESOL Curriculum with a wide opening insured for foreign languages​​, computer science, arts and sports activities.

In the five locations placed in several residential areas in Bucharest and Pipera – Voluntari, Olga Gudynn Int’l School currently accommodates more than 600 children of various nationalities.

INSIGHT

Having a powerful name, implying global ramifications for the educational process, defining their holistic approach the school needed a visual identity to match it. 

OGIS branding lacked consistency across most of the visual communication channels, in contrast with its pristine educational system and well-established position in the market. This translated into a disruptive visual message, the existent advertising materials and logo design showing little potential for parents looking to invest into their children’s future.

SOLUTION

The OGIS Brand needed a different visual strategy and the updating process had to start with their main identity, the logo. We kept the core values from the first iteration, the pen and the book in the shield, replacing the inside text with the OGIS acronym and the year of establishment of the company. We infused the logo with ideas of wisdom, protection and nobility by adding a pair of lions on each side: beyond their symbolism these elements provide, the visual balance required from a powerful image.

CRYSTALDIAMOND is a relatively new company in the field of vehicle paint protection looking to stir up competition. To be able to compete, they provide quality products and exceptional customer care, going as far as creating and branding entire lineups to best fit client needs.

INSIGHT

Since clients need to be aware of the new brand we made sure each and every logo presents both unique features, for the dedicated product lines, as well as a common color space and elements important for brand definition .

SOLUTION

BVR’s Creative Lodge redefined DIAMONDCRYSTAL’s brand identity with an emphasis on diverse yet recognizable designs.

Working closely with the client we crafted customized logos that best fit the required products.

ZORI DE ZI nursery produces and sells fruit bush seedlings. The plants are rooted in peat, in 0.5 l production pots. Our latest packaging design project.