WE CREATE CATEGORY-CHANGING IDEAS
BVK is one of the largest independent ad agencies in the country. Our specialty is in relaunching, repositioning and reinvigorating challenger brands. Especially brands that exist in challenging brand landscapes and that have to compete with less money. We believe in the power of movements. In starting crusades. Because successful brands don’t just launch ad campaigns anymore. They stand for something bigger. Bigger than the product or service they sell.
We never forget that consumers always have one finger on the fast forward button. So we have to move them in the way they want to be moved. In places that are unexpected. Using messaging and technology they find interesting. Then we need to reward them for their participation, by making sure every brand interaction adds value to their lives. Whether it’s by entertaining them, supporting social causes or creating a community of individuals they want to connect with.