What was the scope of their involvement?
bvk provided the photography and videography assets for the initial branding. Beyond that, they were integral to the ad campaign’s implementation by providing media placement and creative development for broadcast and traditional outdoor ads. They were also available to us for general creative counsel.
What is the team composition?
A 5–7 person team worked on this project.
How did you come to work with bvk?
They were hired shortly before I started working at the university, so I’m not sure of the specific review process other than a submitted proposal. They’re a local firm, so I suspect that was a contributing factor.
How much have you invested with them?
We spent 1.8 million dollars. The media buys were about 20% of the total cost.
What is the status of this engagement?
We worked together from February 2013–October 2015.
bvk is capable of producing high-quality media. They were willing to learn and adjust to unique industry standards. However, their approach to project management and scheduling caused consistent issues. Ultimately, they delivered the scope of work and accomplished project goals.