What results have you seen so far?
I've sent it to several designers because invitations had to go out for the launch party. We have put a look book together, so the way that it's been marketed is basically a magazine style. The pieces and elements of the website have been sent out to designers, magazines, P.R. [public relations] agents. Out of the 120 people it was sent to, all but two have asked me who did my work. Designers have seen my logo, and every single person has asked me where it came from. I know of four people that have already approached Paul and he is doing their sites.
How would you describe their performance?
It's very, "come into our home." There were very few times that I didn't get emotional in something that they shared. I can walk into their office, and sit in their big, fuzzy, yellow velour chairs. We could have coffee. I could kick my shoes off, sit barefooted, and talk it out. As I talked it out, Paul would be sitting there drawing something, and Carlos would be taking notes, listening to every single thing that I said. They were able to take the emotion of what I felt, and create something with my emotion.
They will be forever friends. Prior to that, they were people that I knew, they were acquaintances, and now I would call them friends. They are the coolest guys to work with. They will never treat you like a number or treat you like a client. They're going to treat you like you are family. When they invite you in, it's like you just walked into their living room.
Is there anything unique about them that really makes them stand out, compared to other companies?
When you work with Buzzbomb, you don't feel like a project. They make you feel like you are the most important person that has ever walked through the door, and what they specialize in is the ability to bring your thoughts to life. I know that sounds typical of a person that's doing branding, but they are able to articulate your thoughts, from the emotion that you feel to what you're trying to say, and convey that in a way that you don't even imagine possible.
I was really stuck in where I needed to go with the layout of my design. Having worked in the fashion industry as long as I have, and been behind red carpet events, and celebrity events, I felt pulled in one direction. Yet, a huge portion of my readership is faith based, so I felt really stuck, somewhere between this black and white. Through that, when they showed me the layout of the new blog, and it had gray all over it. That's what launched one of my sayings that's actually become a print that will be for sale in the new shop, which is, "I'm pretty black and white, but my best work and my greatest influence is found in the gray." They created that.
That came out of just words that I said because I looked at something that they designed. We had never discussed the word "gray." They just took my thoughts and feelings and created something with it. They have such an ability to hear your heart, and to create a place so that, when someone comes to your site or goes to your business, you feel like the words should be, "Do you like tea or coffee?" They're going to feel at home. They're going to feel that it's powerful and that they're a leader in the industry.
Buzzbomb is going to create something that you have to grow into, not something that is going to meet your needs right now. You're going to look at it and go, "Oh, my gosh. I need to get to work because this is bigger than me."
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
There really isn't. I cannot say enough good things about them. I tell them all the time, and I say it with tears in my eyes, those guys brought me to life. They truly did. They were life support for something that I felt maybe needed to go to the back burner. By telling me to move forward with every new little piece that they had done, they showed me new life. They're going to believe in their client when their client doesn't believe in themselves.