Butter Marketing

BACKGROUND

Please describe your company and position.

I am an Executive of Fire Habitat

Describe what your company does in a single sentence.

We’re an e-commerce store specializing in modern fireplaces for indoor and outdoor spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Growth Marketing to accomplish?

• New website
• Google SEO
• Google Merchant Center management
• Shopify management

SOLUTION

How did you find Butter Growth Marketing?

• Online Search
• Referral

Why did you select Butter Growth Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Butter Growth Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Butter team provided a full digital transformation for our fireplace eCommerce store. Their scope included a complete website redesign on Shopify, a brand refresh with a new logo, updated graphics, and messaging, as well as a comprehensive SEO and paid ads strategy. They conducted an in-depth SEO audit, implemented keyword research, added and optimized product pages (over 200 products and variations) and blogs, and launched a Google Ads campaign with conversion tracking. Butter also set up our Google Analytics, Search Console, and Merchant Center to track performance and ensure visibility across platforms and performance at each product level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about two years, we saw a $300K increase in online sales directly tied to the SEO and PPC work implemented by Butter. Our site now ranks on the first page for key fireplace-related search terms. In addition to traffic growth, we experienced higher conversion rates and improved brand visibility, positioning us for long-term success in a competitive market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Butter's project management process was systemized, especially given the complexity of our online inventory/catalog with over 200 products and accessories. The team used the Asana application to map out every phase of the project—from web design to SEO and Google Ads rollout. This helped keep everything organized and on schedule. Their system made it really easy to track progress, manage product optimization updates, and stay aligned on key campaign launch dates.

What was your primary form of communication with Butter Growth Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love that their team is data- and strategy-driven. They did not use any "cookie-cutter" templates, but a well thought-out plan to deliver our campaigns.

Are there any areas for improvement or something Butter Growth Marketing could have done differently?

We understand that priorities can shift, and while there were a few timing adjustments along the way, Butter did a great job pivoting quickly and keeping everything aligned to deliver strong results.

BACKGROUND

Please describe your company and position.

 I am the Business Development of an IT company. 

Describe what your company does in a single sentence.

We provide all types of IT technical services and support to medium and enterprise-sized businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Marketing to accomplish? 

• To get more exposure for our website to buyers
• To get more interested buyers to be able to find us

SOLUTION

How did you find Butter Marketing?

Online Search

Why did you select Butter Marketing over others? 

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Butter Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website redesign and generative engine optimization which enables our site to drive more leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed to increase our website exposure to get a more leads/sales opportunities.  We have been able to increase our leads by 4 fold.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Butter Marketing has delivered to our expectations and is on time.  Great investment for the return.

What was your primary form of communication with Butter Marketing? 

• Virtual Meeting
• Email or Messaging App 

What did you find most impressive or unique about this company?

The creativeness and patience of our advisor to understand our needs and implement what we were looking for.

Are there any areas for improvement or something Butter Marketing could have done differently?

We do not have any recommendations for improvement at this tiime.  Butter has been great.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Cedar Collaborative

Describe what your company does in a single sentence.

Fractional CMO and marketing consultants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Marketing to accomplish?

• SEO
• GEO

SOLUTION

How did you find Butter Marketing?

Online Search

Why did you select Butter Marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Butter Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I’ve worked with Butter Marketing across three different organizations, always with the goal of improving SEO, generative AI visibility (AEO), and overall online presence. The requirement was simple but critical: we needed measurable improvement in search visibility and credibility. Butter consistently delivered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

improving SEO, generative AI visibility (AEO), and overall online presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reports regularly and thoroughly

What was your primary form of communication with Butter Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Responsive and thoughtful, with robust reports that showed proof of impact (which I also saw on Google Analytics and in calls).

Are there any areas for improvement or something Butter Marketing could have done differently?

Honestly, my only wish is that I had found them sooner. They set expectations clearly and deliver on them.

BACKGROUND

Please describe your company and position.

 I am the Agency Owner of a digital marketing agency. 

Describe what your company does in a single sentence.

We are a digital marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Marketing to accomplish?

• Help our clients improve ChatGPT visibility
• White-label GEO/SEO
• Link building help

SOLUTION

How did you find Butter Marketing?

Online Search

Why did you select Butter Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Butter Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Butter supported our digital marketing agency through white-label delivery of their generative engine optimization services. As part of this partnership, Butter provided AI optimization strategies to improve visibility in answer search engines like ChatGPT for our clients' websites. Deliverables include monthly backlinks, AI prompt testing and analysis, external content building, and knowledge graph submissions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a few weeks working with Butter’s GEO services, we started noticing that our clients were actually getting traffic from ChatGPT. That had never happened before. We also saw their brand names and content being mentioned more often in ChatGPT’s responses. It was clear the work was paying off. These early signs showed us that optimizing for AI search wasn’t just a trend, and that it was already making an impact for portfolio of client accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our first round of GEO deliverables was completed in less than a week. After that, they followed a consistent monthly cadence, always delivering on time. Each month, we received organized reports outlining everything they worked on, including AI prompt testing, backlink building, AI citations, and knowledge graph submissions. Communication was smooth, and they were responsive anytime we had questions or needed to adjust direction. It felt like having an extension of our own team.

What was your primary form of communication with Butter Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their pricing for GEO services is $59/month per client site and the value you get for that is honestly impressive. It’s rare to find a service that’s both price friendly and actually delivers consistently solid work.

Are there any areas for improvement or something Butter Marketing could have done differently?

We're enjoying the service so far.

BACKGROUND

Please describe your company and position.

 I am the Head of Growth of a software company 

Describe what your company does in a single sentence.

We provide safety and compliance software that helps companies manage risk, improve reporting, and maintain a safer workplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Marketing to accomplish?

• Launch and optimize an ABM program to generate pipeline from high-intent target accounts.
• Improve SEO performance to increase organic visibility and qualified inbound traffic.
• Drive paid search conversions through targeted PPC campaigns aligned with our ICP.

SOLUTION

How did you find Butter Marketing?

• Online Search
• LinkedIn

Why did you select Butter Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Butter Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Butter Marketing was hired to plan and execute an account-based marketing strategy aimed at generating qualified pipeline from high-intent target accounts across our key industries. The scope of work included development of target account lists, segmentation strategies, and competitive intent campaigns, along with the creation of personalized ad creative and copy for LinkedIn and display channels.

Butter also managed CRM integration via HubSpot, building workflows that automatically routed accounts showing intent to the appropriate account executives for timely follow-up.

In addition to ABM, Butter conducted a full site audit, implemented on-page optimizations based on keyword research, and launched paid search campaigns with structured ad groups, keyword targeting, and conversion tracking.

Ongoing deliverables included monthly performance reports, creative refreshes, and regular strategy reviews to optimize results across all channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns generated over $800K in influenced deals from ABM advertising, including new customers acquired directly through targeted ads and existing customers retained or upsold after being identified as researching competitors. Additionally, we saw a significant increase in MQL volume from Google Ads and a measurable lift in pipeline attributed to paid search efforts, driving stronger ROI across both acquisition and expansion go-to-market motions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly proactive and open in their communication while delivering our campaigns in a timely manner. They consistently kept us informed and aligned throughout the engagement.

What was your primary form of communication with Butter Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep experience and specialization in enterprise B2B SaaS, ABM, growth marketing, and revenue operations.

Are there any areas for improvement or something Butter Marketing could have done differently?

We've been really happy with our engagement so far!

BACKGROUND

Please describe your company and position.

I am the Owner & President of an assisted living facility. 

Describe what your company does in a single sentence.

Our company offers residential care services for seniors in Richmond, Texas, with a focus on comfort, safety, and daily support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butter Growth Marketing to accomplish?

• New website
• Improve search rankings
• Gain more website leads

SOLUTION

How did you find Butter Growth Marketing?

Online Search

Why did you select Butter Growth Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Butter Growth Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Butter Growth Marketing provided a full SEO optimization package tailored to our local assisted living facility in Richmond, TX. The goal was to improve online visibility and help prospective families find us more easily. Key deliverables included: 

• A complete audit of our website to identify SEO issues and opportunities
• On-page SEO improvements including optimized titles, meta descriptions, and keyword placement
• Google Business Profile optimization for better visibility in local search and Google Maps
• Local keyword targeting to ensure we show up for searches related to assisted living in Richmond
• Setup and tracking of Google Analytics and Search Console to monitor performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months, call volume increased by 30% and the number of qualified leads doubled. The surge in interest led to a major milestone: our facility expanded operations by opening a second home to meet growing demand. Butter’s work didn’t just improve visibility, but it also helped to transform the business into a top choice for assisted living in the local area.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive, organized, and always kept us in the loop. They delivered everything on time and made sure we understood each step of the process. Any time we had questions or needed adjustments, they were quick to respond and eager to help. The whole engagement felt smooth and well-managed from start to finish.

What was your primary form of communication with Butter Growth Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how invested Butter was in our success. They didn’t just treat us like another client. They really took the time to understand our goals, our ideal custom profile, and what would make a real difference for us. Their ability to blend strategy with personal attention is what truly set them apart.

Are there any areas for improvement or something Butter Growth Marketing could have done differently?

Not at this time. Everything has been good.