What was the scope of their involvement?
Digital marketing was a new project for us. We had never done anything before, and we were recently in a position where we wanted to grow our website. To do this, we needed digital marketing and SEO expertise. We wanted to make sure we weren't doing anything incorrectly or damaging to the business.
One of the biggest improvements they've made is with our SEO. Prior to working with Bulldog Media, we were ranking low on Google, around the 100th page. Now, for a lot of our top keywords, we're ranking in the top 3 of the listings on Google. It's an amazing improvement and one that has massively increased our traffic. Every month they're adding more keywords to focus on, and it’s driving traffic to our site.
Additionally, they helped us with meta descriptions and titles, which are big pieces of SEO. They made a few other changes to the display of the header tags, and a few other technical changes so that Google could easily pick up the relevant content. They continue to review that and make any other necessary improvements.
How did you come to work with Bulldog Media?
I chose Bulldog Media because of their location. I wanted a local agency so that we could visit them and develop a close relationship. It's important to still have that personal relationship with people. In previous jobs, where I've worked with digital marketing agencies, I found that if they're not very near to you, you're unable to have a real face-to-face or personal contact with them.
That said, we went and met with them. They gave a pitch and already seemed to know a lot about us. They seemed to have done their research and knew what we needed to do. They looked at our competitors and impressed me with their knowledge and their enthusiasm for improving our website.
How much have you invested with them?
In all, we spend about $1,000 a month with them. We've recently increased our spend because they're doing well. They were keen to get a bit of extra budget so they could do more time management and work. It's been working well.
What is the status of this engagement?
We have been working with them since March 2017.