What was the scope of their involvement?
To kick off the engagement, we put together a statement of work that outlined the majority of both the branding and development projects. Then, we held a discovery workshop for each initiative. Once we had the details in place, we began working—it was an iterative process in both cases.
Specifically for the rebrand, Buffalo started by pitching some different concepts and messages to myself and the other representative from our company. We initially chose our three favorite options, then narrowed it down to two. After presenting the final ideas to the rest of the company, we made our choice. Buffalo implemented the new concepts, completely overhauling our logo, color palette, text styles, illustrations, and the overall look and feel of our brand. The initiative is nearly complete; we’re currently in the process of finalizing a set of guidelines.
In rebuilding our website, we started the project with a mood-board exercise. We also shared several examples of websites from other vendors in our field to give Buffalo a better understanding of what we were looking for in the final site. Next, we collaborated on wireframes, user journeys, and the overall flow. After those details were approved, Buffalo put together three different designs for several core pages like our homepage, company overview page, and our solution overview page. We ran them by our senior executives, and they agreed on the best one. From there, Buffalo handled one component of the site at a time. We provided the necessary content and Buffalo plugged it into the design, built it, and tested it. We’re now in the final phases of building and testing, and next, we’ll work on video elements. The Buffalo team is ensuring the interactive designs, illustrations, and animations are accessible from both mobile and desktop devices.
What is the team composition?
There are roughly six people on our team in total, but we primarily interacted with Beto (Head of Design, Buffalo), Dan (Managing Director, Buffalo), an illustrative designer, and a brand specialist.
How did you come to work with Buffalo?
One of my colleagues had seen a pitch from Buffalo in the past. We considered other vendors, but they were the leading candidate in the race for both the branding and web development projects.
How much have you invested with them?
We’ve spent £75,000 (approximately $57,500 USD) on their services.
What is the status of this engagement?
We started working with them in October 2018, and the project is ongoing. We plan to launch the website in the next two or three weeks.