What was the scope of their involvement?
We had a website, but BTown Web redeveloped the entire thing. BTown Web and their partner optimized SEO and initiated PPC through AdWords to increase business, and they also created a secondary pop-up that to set up appointments. Mostly, they've worked to increase our overall online presence. We are in the top three results when people search for dental services in our area, and potential customers can learn about the office and receive an incentive for coming in when they visit the site.
We didn’t provide anything other than pictures and logos. They gathered ideas from looking at other websites, then we discussed what we’d like to see on ours regarding color scheme and graphics. They integrated our patient information sheet so people could fill it out online and then be transmitted to us, which helped make our patient information digital. We currently don’t have a way for patients to schedule an appointment for themselves, but we are able to contact them after they fill out our online form. BTown Web also wrote service descriptions for the site.
What is the team dynamic?
I have a personal relationship with both team members, and they keep my front office manager updated on how things are going. They also inform us when we need to make any SEO changes.
How did you come to work with BTown Web?
I’ve known Chad [Founder, BTown Web] since childhood, and I’ve known Matt [Programmer, BTown Web] for quite some time also. Chad did a lot of work and SEO stuff for a friend of ours who is a lawyer, and the relationship was very successful. I decided to make the jump and have BTown Web do our website instead of the company we had doing it previously. They weren’t doing SEO related work, and we wanted to get involved in that, which is the main reason we reached out to BTown Web.
How much have you invested with them?
The initial cost was about $2,000, and we spend $200 a month for them to service the site and any additional cost for clicks.
What is the status of this engagement?
We started working together about 2 years ago.