What evidence can you share that demonstrates the impact of the engagement?
BTown Web helped us create several new sections of our website to make it easier for users to find our materials. They created a new resources and tools section where users can find PDFs and videos. That page is now in the top 10 of most viewed pages on our website. More of our current content is showing up in our top 40 most viewed pages whereas before it was older content.
We didn't anticipate a huge influx of new users, but we're seeing more meaningful website engagement. We’ve seen a huge increase in the number of people subscribing to our e-communications and clicking on our donate page. We're very pleased that the bounce rate has gone down by 13% and the percentage of return visitors has increased.
How did BTown Web perform from a project management standpoint?
BTown Web is exceptional. Matt is incredibly responsive. We had a great working relationship. He helped me understand if things wouldn't work the way that I requested. We did regular check-ins using email, phone, and Zoom calls. The whole team has been super responsive from start to finish, even doing quality control after launch. They provided trainings for our staff and put together a training manual. Liz was doing a lot of phenomenal work behind the scenes as well.
In terms of timing, the reason development took so long is because of all of the work that our organization had to do. As a think tank, our website is an information repository. It took a long time to go through 6,000 pages and decide what to keep or not to keep. It did take BTown Web longer than anticipated to migrate everything from Plone CMS to WordPress. My hope had always been that the site would launch by the end of 2018, and they hit that target.
What did you find most impressive about them?
The other firm that we considered hiring wanted to shield their developers from interfacing with us. While I understand the need to keep high-maintenance clients from constantly contacting a developer, I had an agreement with Flying Crow Creative to work closely with whoever built our site. As the client, it was really helpful having access to Matt.
This kind of project can be quite stressful. It's a lot of pressure when you're the one to make the final call on who to hire. There's always that risk of having things go wrong. I absolutely made the right call that BTown Web is the right partner for our organization and our needs.
Are there any areas they could improve?
Perhaps there were minor things I'd recommend improving on, but I can't think of any right now.