Bsquaree Marketing

BACKGROUND

Please describe your company and position.

I am the Founder of an IT services company 

Describe what your company does in a single sentence.

All-in-one employee enablement platform to increase business synergy and employee collaboration aligning organizational and employee goals through gamification.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bsquaree Marketing INC. to accomplish?

• Generate leads
• Nurture and qualify leads
• Schedule calls with leads

SOLUTION

How did you find Bsquaree Marketing INC.?

LinkedIn

Why did you select Bsquaree Marketing INC. over others?

• Great culture fit
• Company values aligned

How many teammates from Bsquaree Marketing INC. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For our collaboration with Bsquaree, the scope of work focused on streamlining and optimizing our lead generation, nurturing processes, and go-to-market (GTM) strategy. Key deliverables included:

• Lead Generation Strategy and Execution: Bsquaree implemented targeted lead generation campaigns that attracted qualified prospects. This involved creating tailored outreach strategies, identifying high-value leads, and developing optimized content to capture attention effectively.
• Lead Nurturing and Engagement: Bsquaree designed automated workflows to nurture leads, ensuring regular engagement and follow-up. They crafted personalized email sequences and utilized multi-channel approaches to maintain top-of-mind awareness, converting leads progressively down the funnel.
• Call Scheduling and Coordination: They facilitated the scheduling process by setting up calls efficiently and integrating calendar tools to streamline our meeting logistics. This helped reduce friction for both prospects and our internal teams, ensuring that key conversations took place at optimal times.
• Go-to-Market (GTM) Strategy Support: Bsquaree worked closely with us to refine and execute our GTM strategy. This included researching and identifying potential market segments, creating a roadmap for targeting each segment, and crafting messaging that aligned with our brand's value proposition to accelerate market penetration.

Overall, Bsquaree played a pivotal role in setting up a robust lead generation and nurturing framework, as well as supporting the GTM strategy, which allowed us to effectively reach and engage our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meetings scheduled

LinkedIn Connections

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, and communications

What was your primary form of communication with Bsquaree Marketing INC.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication, responsiveness, and follow-ups are remarkable.

Are there any areas for improvement or something Bsquaree Marketing INC. could have done differently?

Nothing comes to mind 

BACKGROUND

Please describe your company and position.

 I am the CEO of a software company 

Describe what your company does in a single sentence.

All-in-one people enablement platform that drives business synergy and employee collaboration by aligning organizational and employee goals - using gamification.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bsquaree Marketing INC. to accomplish?

• Go-To-Market Tactics

SOLUTION

How did you find Bsquaree Marketing INC.?

Online Search

Why did you select Bsquaree Marketing INC. over others?

• Pricing fit our budget
• Good Strategy

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a an outbound linked in campaign t book 2-4 meetings per week.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have increased our go to market size and potential customer base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have good project management.

Easy to get a hold of.

Responsive customer service.

What was your primary form of communication with Bsquaree Marketing INC.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal touch.

Are there any areas for improvement or something Bsquaree Marketing INC. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Haystacks Tech LLC

Describe what your company does in a single sentence.

Haystacks Tech builds Quality Assurance enterprise testing automation solutions for SaaS businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bsquaree Marketing INC. to accomplish?

• The primary goal of this project was to address client acquisition challenges by filling the sales pipeline with qualified prospects and scheduling sales meetings consistently.

SOLUTION

How did you find Bsquaree Marketing INC.?

Online Search

Why did you select Bsquaree Marketing INC. over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Bsquaree Marketing INC. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

lead lists, sales & marketing scripts, email body copy, email subject lines, sales and marketing strategy, sales process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of qualified calls booked weekly, number of leads generated per week, quality of leads generated. Total number of outreach messages sent monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items delivered on time, if there were issues with the deliverables then actions were taken to get the outputs into alignment with expected outcomes.

What was your primary form of communication with Bsquaree Marketing INC.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bsquaree Marketing INC.'s drive and commitment to success were impressive.

Are there any areas for improvement or something Bsquaree Marketing INC. could have done differently?

yes, more engagement, better conversion rates, there can always be improvements.