What evidence can you share that demonstrates the impact of the engagement?
The main activity of our organization is providing homes, and it’s really important to us that we collaborate with residents and get their input. I don’t have statistics on hand, but we would have done a satisfaction survey with our residents to get their opinions on the finished website. The site was a significant improvement from where we were before, and people found it incredibly easy to use. The user journey was significantly shortened due to some of the basic functions they implemented.
They took a completely fresh approach to the website. They were really good at understanding our priorities and helping us to see what was possible; they aligned those so that we could make sure we weren’t just doing everything we liked, but what was really fitted to us and our business. They were very effective in that way. It was our first really functional website; prior to that, we’d had more of a brochure site.
We found Browser London’s expertise to be very helpful. They worked with our internal IT team to make sure that our site was self-serving, which was a really big move forward for us. I wouldn’t hesitate to give them a call if we ever need something that I think they could help us with.
How did Browser London perform from a project management standpoint?
Project management was excellent; I haven’t found anyone better on that front. They were very good at keeping deadlines. They work in an agile way, but they drove the project and made sure that we kept to the timeframe. If we didn’t, it was usually because of our internal processes or data. They were really good at coordinating with the different stakeholders that were involved.
What did you find most impressive about them?
They’re really enjoyable people to work with. They know their technical stuff, and they make it very simple for you. They’re informal in a friendly way, and yet they still manage to maintain deadlines and conduct themselves in a professional way. They were quick to offer new solutions. They understood us and took the time to understand what we were trying to do with the site. I valued their input.
Are there any areas they could improve?
None. As a non-profit, we have tight budget and so it's not always possible to use London Browser, but that’s all I can really say on a negative front.
Do you have any advice for potential customers?
Take the time to give them a full brief. I found great value in bringing them into the organization. They’re very good at building rapport with people. Give them as full of a picture as you can regarding your overall goals. They’ll really work with and alongside you to make it happen. They have huge expertise, and if they didn’t know how to do something, they knew someone who did. They’re very well connected and have lots of resources to get you the best option within your budget.
Browser London delivered a fresh, user-friendly site that garnered high praise from residents and signified a big step forward for the nonprofit. The team facilitated an enjoyable partnership, striking the perfect balance between professional and personable. They excelled at project management.